Press Releases

The very first edition of Polaris Camp Benelux took place on 14th September, welcoming riders of all ages from across the Netherlands, Belgium and Luxemburg to join Polaris at the Oss Motocross Circuit. Open for all Polaris side-by-side and ATV owners, the action-packed day offered riders the opportunity to put their vehicles to the test across the challenging off-road track, featuring a host of fast-changing corners, and steep inclines and declines that exploited the full…

Polaris Off-Road Vehicles today announced even more additions to its 2020 lineup, including the introduction of the new-and-improved Sportsman 570 EPS Agri PRO Special Edition, as well as three new Hunter Special Editions, an upgraded Ranger Crew model and a host of new colours available across its European lineup. “Our new 2020 lineup offers our customers more options than ever before,” said Rodrigo Lourenco, Vice President and General Manager of Polaris Off-Road Vehicles EMEA. “With…

2019 marks the 65th anniversary of Polaris, a brand that has substantially grown to become a global leader in the Powersports industry, fuelling the passion of riders, workers and outdoor enthusiasts for more than six decades. Striving to deliver quality, safety and performance, Polaris continually develops new innovation and technology to help people do more outside, whether it be on sand, snow, water, trails or road. Founded in 1954 In the small town of Roseau, Minnesota…

2018 marked the 20th anniversary of the Polaris RANGER – the iconic side-by-side utility vehicle – and saw the launch of the ‘Ultimate RANGER Experience’ competition which gave RANGER fans a chance to win a once-in-a-lifetime experience. Courtesy of Polaris, two lucky winners from Belgium were chosen to go on a remarkable trip to Iceland where they could explore the magnificent landscape up-close in a RANGER. The trip consisted of three full days exploring everything…

All new models are now available to order in Middle East and Africa, and will be available in Europe from 2020. Polaris Off Road, the world leader in powersports and off-road innovation, recently introduced its 2020 model year lineup, highlighted by the next generation of the all-time best-selling RANGER with the new RANGER 1000 and RANGER CREW 1000; an all-new class of extreme performance side-by-sides with the RZR Pro XP lineup; and the industry’s first…

Fifty years ago, mankind accomplished the ultimate off-road odyssey when they landed on the moon. To honour and celebrate the legends of the Apollo 11 mission, Polaris Industries collaborated with the US Space and Rocket Centre (USSRC) in Huntsville, Alabama to create a working replica of the Lunar Rover. This was the ultimate off-road project for Polaris. The new Polaris Lunar Rover Replica made its first public debut in Huntsville, Alabama at the USSRC Apollo…

Jose Luis Pena Campo, Spanish pilot of the Polaris RZR Turbo in this year’s Silk Way Rally, crossed the finish line in an incredible second place, despite facing a multitude of challenges along the way. The ninth edition of the Silk Way Rally concluded on Tuesday 16th July after ten long and demanding stages that brought dramatic landscapes – ranging from the narrow, forest roads in Siberian taiga, to the high dunes of the Gobi…

Polaris Off-Road Vehicles has announced a new collection of technical clothing now available in Europe, Middle East and Africa. The new Polaris Off-Road collection has been designed and produced in collaboration with Kenny Racing – the well-known French MX and off-road apparel brand. With the off-road expertise of Polaris and the technical design and production experience of Kenny, the collaboration introduces a range of innovative and practical riding apparel. No matter the task, journey or…

José Luis Peña Campo, the FIA 2018 Cross Country Rally World Cup Champion of the T3 category, is no stranger to gruelling off-road conditions, intense riding and harsh environments; and now the Polaris Xtreme Plus pilot will be the first ever Spaniard to enter the Silk Way Rally 2019 in the SSV category – considered one of the most extreme events next to the Dakar Rally. Having previously raced at the Dakar Rally, the Silk…

Whether skiers, hikers or alpine dwellers, anybody who has an accident on snow-covered slopes and remote highlands rely on mountain rescue services. The first responders face the difficult challenge of mastering the dangerous terrain whilst working against the clock to get to the scene as quickly as possible. In Erzgebirge, Germany, the rescue teams of the Rittersgrün and Johanngeorgenstadt mountain guards rely on the Polaris RANGER, which has been specially adapted to transport its patients…