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Polaris Returns to Dakar to Defend SSV Title: 2026 Factory and Partner Team Lineup Announcement

Polaris Returns to Dakar to Defend SSV Title: 2026 Factory and Partner Team Lineup Announcement Following two consecutive wins in the SSV category, Polaris is returning to Saudi Arabia in 2026 to defend its title at the 48th edition of the Dakar Rally. The 2026 campaign marks an expansion of Polaris’ racing ambitions in rally-raid, led by the LOEB FrayMédia Motorsport-RZR Factory Racing team. This year’s entry will see the debut of the all-new RZR…

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RANGER Stories: 5-star luxury in the Balearic Islands with Vestige Hotels, Menorca

Polaris is a firm believer that a product comes to life through its applications, partnerships, but most importantly, via the people who use it. To showcase the versatility of the RANGER, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and film how customers are using the Polaris RANGER in their day-to-day lives. The initiative, called RANGER Stories, is set to demonstrate the many ways in which the RANGER line-up…

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The Ultimate Off-Road Gift Guide for 2025

Polaris unveils its top picks from its latest 2026 off-road apparel & accessories collection, showcasing a range of new products and refreshed favourites ideal for the festive season. With the holidays now fast approaching, Polaris reveals its ultimate 2025 off-road gift guide featuring a curated selection of its latest riding gear, lifestyle apparel and premium accessories that make the perfect gift for fans of the brand and off-road enthusiasts alike. Carefully selected to suit every…

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Polaris RZR prepared by Santag Racing crowned 2025 FIA World Rally-Raid SSV Champion

Portuguese duo, Alexandre Pinto and Bernardo Oliveira of the Old Friends Rally Team, have been crowned the 2025 SSV World Champions in the FIA World Rally-Raid Championship (W2RC) following a home victory at the BP Ultimate Rally Raid Portugal with the Polaris RZR Pro R, developed and prepared by Santag Racing, continuing to dominate the world of cross-country rallying. Pinto and Oliveira delivered a historic performance, securing their first-ever world title — and marking another…

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Celebrating 40 Years of Polaris ATVs

Polaris celebrates four decades since the launch of the first American-engineered ATV Introducing the 2026 Polaris Sportsman XP 1000 S 40th Anniversary Edition – a special release inspired by Polaris’ heritage Polaris launches ‘40 Years Strong’ video campaign, paying tribute to the many ways riders have relied on Polaris ATVs over the years. Polaris Off Road, the world leader in powersports and off-road innovation, is celebrating a historic milestone: 40 years since the introduction of…

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Press Releases

Polaris Benelux are the proud sponsor of the SSV European Trophy 2019

View 19th February 2019

Polaris Benelux have been announced as an official sponsor of the SSV European Trophy, a brand-new rallycross championship for 2019. Hosted at Circuit Jules Tacheny in Mettet, Belgium, the very first round kicked off on the first weekend of February. Open to all brands of side-by-side vehicles and racers from across Europe, Polaris are well-represented in the championship with eight-time British UTV champion Mark McCann competing in his Polaris RZR Turbo, who took the third…


Polaris reveal all-new RANGER XP 1000 EPS with ABS for 2019

View 11th January 2019

The most refined utility side-by-side ever built, the Polaris RANGER XP 1000 EPS, raises the bar once again with the addition of an ABS version. Making its debut in dealerships in early 2019, the introduction of the RANGER ABS will see the ultimate utility workhorse become even more dependable. In 2018, Polaris Industries celebrated both the 20th anniversary of the RANGER, and the introduction of the GENERAL 1000 EPS Deluxe with ABS. For 2019, Polaris…


Dakar 2019: Countdown to Peru

View 21st December 2018

With less than one month to go until the start of the Dakar Rally 2019, the Polaris Xtreme Plus team is preparing for one of the world’s most intense and demanding races. The 41st edition of the Dakar Rally is set to take place in Peru and kicks off on 6th January 2019, spanning over two weeks. The crews will face ten gruelling stages, covering over 5,000km with 70% of the course across sand dunes….


Ultimate RANGER Experience: Celebrating 20 years of RANGER in Greece

View 28th November 2018

As the curtain closes on the Polaris RANGER 20th birthday celebrations in 2018, two lucky winners celebrated the milestone in true style after winning the ‘Ultimate Ranger Experience’ competition, going on an unforgettable trip to Naxos in Greece, courtesy of Polaris. Crowned winners of the competition that celebrated a double decade of the iconic side-by-side utility machine, UK-based Peter Goble and Elizabeth Toft, won the trip of a lifetime after submitting images showing how they…


Polaris Xtreme+ Team announced the T3 FIA World Champions

View 14th November 2018

The Xtreme+ team have been announced as the FIA 2018 Cross Country Rally World Cup champions of the T3 category, following their recent win at the Baja Portalegre 500. The two winners, pilot José Luis Peña Campo and co-pilot Rafael Tornabell Cordoba from Spain, won the championship with the Polaris RZR 1000 (#613) – a first for the duo and Xtreme+ team’s fifth world title. The Baja Portalegre 500, the last stage of the 2018…


Prepare your Polaris RANGER Cab for Winter

View 7th November 2018

Keep the winter outside with Polaris Engineered Parts and Accessories for the RANGER cab, specifically designed to enhance the riding experience no matter the weather. With the RANGER Pro Shield Cab System – the tightest sealing cab system in the industry – alongside a number of in-cab accessories designed to help with the cold, dark winter months, Polaris offer unprecedented cab comfort and protection from the elements with the RANGER parts and accessories lineup. Andreas…


Make Winter light work with Polaris Genuine Accessories

View 5th November 2018

Master the tough jobs of winter with the Polaris PRO HD winches and Glacier plow systems. Designed with top-quality materials, rigorously tested to ensure durability, and delivering top-of-the-line performance, the new winches and plow systems are an essential tool for any Polaris off-road vehicle. Straight from the factory, every vehicle has integrated wiring and fitment components for straightforward installation, so more time can be spent completing the task at hand.   Polaris Pro Heavy-Duty Winch…


Polaris France host the 13th edition of Polaris Camp

View 21st September 2018

800 attendees 600 customer-owned ATVs (60%) and SSVs (40%) 55km of rugged and challenging terrain to ride – 3 to 4 hours of off-road riding each day 3 demo rides of model year 18 / 19 100 event staff 900 meals served for dinner The 13th edition of Polaris Camp took place in Reygades, France from 15th – 16th September 2018, welcoming 800 fans and over 600 customer-owned ATVs and SSVs to the sunny Correze…


Polaris proud to support the Horned Beef Company

View 13th September 2018

Polaris Britain has joined forces with pioneering farming scheme, The Horned Beef Company, supplying one of the brand’s innovative Ranger EV 4X4 vehicles to assist the project that has seen support both at local and national level. Established by Cumbrian husband and wife, David and Bekka Corrie Close, The Horned Beef Company is a unique scheme set-up with the support of their local community in a bid to create a sustainable approach to cattle farming,…


Polaris: Top Performing Manufacturer in this years’ Silk Way Rally

View 3rd August 2018

All three Xtreme Plus Polaris RZRs entered in this years’ Silk Way Rally have successfully achieved top five positions in the T3 category, making Polaris the most successful SSV manufacturer this year. The eighth edition of the Silk Way Rally concluded on Friday 27th July in Russia, after seven gruelling days of travelling from the port city of Astrakhan to the capital, Moscow. Top placed Polaris finishers were Robert Szustkowski (Poland) and Jaroslaw Kazberuk (Poland),…


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2025 Polaris Off-Road Vehicles