Press Releases

Polaris returns to EICMA 2026 with a line-up that illustrates why it is the global powersports leader and how it continues to bring the latest in innovation and technology to the industry. Taking place from 3–8 November at Fiera Milano Rho, EICMA brings together the global powersports industry, providing Polaris an opportunity to showcase a broad portfolio of vehicles designed for a wide range of off-road riding and working needs. From high-performance side-by-sides, utility vehicles,…

From the 275-horsepower RZR Pro R Boost and the hardworking RANGER XP 1000 Nordic Pro, to the INDY VR1 137 DYNAMIX snowmobile, Polaris to showcase the premium performance, innovation and proven toughness that defines its global portfolio    OCTOBER 27, 2026 – Polaris returns to EICMA 2026 with a line-up that illustrates why it is the global powersports leader and how it continues to bring the latest in innovation and technology to the industry. Taking…

Release Date: 23 October 2026 PORTALEGRE, PORTUGAL – Polaris once again demonstrated its side-by-side racing authority at the historic 40th edition of the BP Ultimate Baja Portalegre 500 last weekend, securing second and third place in the overall final standings, sweeping both FIA SSV and FIM class honours, while also unveiling the all-new 275 HP Polaris RZR Pro R Boost for the first time in Europe. Serving as round six of the FIA World Baja…

Polaris Off Road, the world leader in powersports and off-road innovation, unveiled its 2027 European vehicle lineup, featuring new cab-equipped work vehicles and enhanced ride and drivability updates designed for agricultural, forestry, and property management applications. Leading the 2027 lineup is the new RANGER Diesel Nordic Pro, which combines the proven diesel platform with a factory-installed cab, heating, and weather protection for year-round productivity. “For 2027, we’re focused on delivering more value and capability across…

Polaris Off Road today unveils the latest expansion of its high-performance, multi-terrain vehicle portfolio in the European market. Taking centre stage is the RZR Pro R Boost, the brand’s most powerful side-by-side to date, engineered for professional off-road racing at the highest level. The RZR platform has dominated international SSV racing since its inception. As back-to-back Dakar SSV champions, Polaris are uniquely positioned to bring the highest level of off-road racing performance to its customers…

Polaris Off Road announces the arrival of the RANGER 500 in Europe, expanding its RANGER lineup with a compact and capable utility side-by-side designed to make work easier and ownership more accessible.  Launched in North America last year, the RANGER 500 now brings its proven performance to European customers under the philosophy of “Right Tool, Right Price”, backed by Polaris’ 70-years of powersport innovation. Built to deliver value and versatility, the RANGER 500 combines trusted…

Polaris Off-Road has announced the release of the 2026 RZR Pro XP Ultimate, now available in Tractor (T1b) homologation.  After inventing the Sport SXS category in 2007, Polaris RZR has delivered legendary victories in racing championships across the world, including the Baja 1000, the FIA W2RC World Title, and nine SSV Dakar Rally Victories. Having sustained its position as the market leader since its inception, the Polaris RZR platform now adds street legality to the…

Europe, Middle East and Africa: Racing Units Only / Limited Quantities New Limited-Edition Model Features DYNAMIX DVS Suspension with Factory-Integrated Active Sway Bar Links for Enhanced Control and Comfort Across Demanding Terrain New Technology Tested and Proven by RZR Factory Racing in the Harshest Conditions — Open Desert Dominance, Claiming 2025 SCORE Series Championship, and Back-to-Back Baja 1000 Victories Polaris Off Road, the world leader in powersports and off-road innovation, today introduced the industry’s first…

LOEB FrayMédia Motorsport delivered a major performance at this edition of the Dakar, securing victory in the SSV category while placing three crews inside the overall top 10. A collective result that confirms the strength, competitiveness and overall level of the team’s sporting programme. At the end of a particularly demanding Dakar — covering more than 8,000 kilometres, including nearly 5,000 kilometres of timed special stages across 13 stages — LOEB FrayMédia Motorsport established itself…

At the 2026 Dakar Rally, Polaris showcased its strength on the global off-road stage, securing a historic third consecutive victory in the SSV class and a second under the LOEB FrayMédia Motorsport – RZR Factory Racing banner. In a gruelling 8,000-kilometre test of endurance across Saudi Arabia, Polaris delivered a masterclass performance, culminating in a win and third place for the RZR Pro R Rally within the final standings, as well as strong finishes throughout…