Press Releases

For Europe, Middle East, and Africa only In collaboration with Öhlins, Polaris expands its ATV lineup with the addition of the new Sportsman 570 EPS SP Öhlins Special Edition. Featuring performance-driven Öhlins innovation, enhanced riding capabilities and premium finishes, the new special edition Sportsman 570 EPS SP sets the bar even higher with an unprecedented off-road experience. Delivering the next generation of advanced suspension technology with premium Öhlins shock absorbers, the new special edition Polaris…

The 42nd edition of the Dakar Rally has officially started, and the participants have now covered over 3,715 kilometres across six stages to reach the rest day on Saturday (January 11), the traditional midway point. Hosting the legendary rally for the first time, Saudi Arabia’s technical and varied terrain is proving a difficult challenge for all competitors, but the Polaris Factory Xtreme+ team is still going strong with two out of three of its SSV…

Once again, the Xtreme Plus Polaris Factory team is gearing up for the world’s most challenging off-road race; the Dakar Rally, set to take place for the first time in Saudi Arabia in 2020. Since the very first rally from Paris to Dakar in 1979, the annual Dakar race remained in Africa for thirty years followed by a decade of historic races in South America, and now for 2020, the Dakar Rally heads into an…

Durable. Dependable. Capable: The Polaris RANGER is one of the bestselling utility side-by-sides across the globe and has earned its reputation as the ultimate utility vehicle with over one million vehicles built to date. To showcase the versatility of the RANGER and the diversity of its customers, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and film how customers are using the Polaris RANGER in their day-to-day lives….

Polaris, represented by its distributor in the United Arab Emirates, SSE (Specialized Sports Equipment), recently invited its customers to celebrate the launch of the new RZR Pro XP at an exclusive event held in the United Arab Emirates last Friday. Hosted at Golden Desert in Al Badayer, a key location for off-roaders and surrounded by endless sand dunes, the RZR Pro XPerience day presented Polaris customers with the opportunity to experience the brand-new RZR Pro…

Polaris Czech Republic recently held the first edition of Polaris Off-Road Challenge, a new racing event not only for Polaris customers, but for all off-road enthusiasts. Welcoming nearly 100 guests to the new event, Polaris laid on an action-packed day of racing, full of smiles, adrenaline and lots of mud. Hosted at the Pistov Tankodrom in Czech Republic, the venue featured a 2.5-kilometre long track to put the vehicles through their paces with a combination…

The very first edition of Polaris Camp Benelux took place on 14th September, welcoming riders of all ages from across the Netherlands, Belgium and Luxemburg to join Polaris at the Oss Motocross Circuit. Open for all Polaris side-by-side and ATV owners, the action-packed day offered riders the opportunity to put their vehicles to the test across the challenging off-road track, featuring a host of fast-changing corners, and steep inclines and declines that exploited the full…

Polaris Off-Road Vehicles today announced even more additions to its 2020 lineup, including the introduction of the new-and-improved Sportsman 570 EPS Agri PRO Special Edition, as well as three new Hunter Special Editions, an upgraded Ranger Crew model and a host of new colours available across its European lineup. “Our new 2020 lineup offers our customers more options than ever before,” said Rodrigo Lourenco, Vice President and General Manager of Polaris Off-Road Vehicles EMEA. “With…

2019 marks the 65th anniversary of Polaris, a brand that has substantially grown to become a global leader in the Powersports industry, fuelling the passion of riders, workers and outdoor enthusiasts for more than six decades. Striving to deliver quality, safety and performance, Polaris continually develops new innovation and technology to help people do more outside, whether it be on sand, snow, water, trails or road. Founded in 1954 In the small town of Roseau, Minnesota…

2018 marked the 20th anniversary of the Polaris RANGER – the iconic side-by-side utility vehicle – and saw the launch of the ‘Ultimate RANGER Experience’ competition which gave RANGER fans a chance to win a once-in-a-lifetime experience. Courtesy of Polaris, two lucky winners from Belgium were chosen to go on a remarkable trip to Iceland where they could explore the magnificent landscape up-close in a RANGER. The trip consisted of three full days exploring everything…