Press Releases

Fellow Polaris Factory Racing Driver Max Eddy to Serve as Navigator, as Heger Makes His Debut at the World’s Toughest Off-Road Race Sebastien Loeb Racing Driver Xavier De Soultrait Returns to Defend SSV Title MINNEAPOLIS, MN (August 5, 2024) – Polaris Off Road today announced its global effort for the 47th Edition 2025 Dakar Rally with Polaris Factory Racing’s Brock Heger making his debut appearance at the prestigious event with teammate Max Eddy Jr. as…

FOR EUROPE, MIDDLE EAST AND AFRICA ONLY Complementing its earlier launches of the Sportsman 570 2-up and RZR Pro lineups, Polaris Off Road today also unveiled its 2025 upgrades to the off-road industry’s most expansive lineup, including an impressive range of new colours and quality upgrades introduced across its Sportsman and RZR models. Highlights include the latest trim added to the Sportsman 570 model range – the new Premium LE model in Matte Copperhead, joined…

FOR RACING USE AND DIRECT SHIPMENT MARKETS ONLY New Pro Lineup Offers Riders the Toughest RZR Vehicles While Delivering Revived Styling, a Refined Rider Experience and Relentless Race-Proven Durability Upgrades Include Return of Iconic RZR Fang Lighting, New Fresh Cabin Air Intakes and Cab Radiator Deflectors, Refined Dash and Storage, Plus Industry-First Heated and Vented Seats    MINNEAPOLIS, MN (August 1, 2024) – Polaris Off Road, the leader in innovation, today announces the redefined 2025…

For direct shipment markets only Customers Will Now Enjoy A Two-Year Limited Warranty Across the Entire RANGER Lineup   RANGER XP 1000 NorthStar Trail Boss Returns and GENERAL 1000 4 Sport Joins the Lineup A Host of Updated Features and Colors & Graphics Deliver a Higher Level of Options & Overall Value   MINNEAPOLIS, MN (August 1, 2024) – Complementing the launch of the redesigned and enhanced RZR Pro lineup, Polaris Off Road today unveiled its…

Polaris Racing Ibéria/JB Racing driver Gonçalo Guerreiro wins his first-ever Baja España Aragón in the RZR Pro R Sport The third round of the FIA World Baja Cup, the Baja España Aragón, saw an impressive finish for Portuguese team JB Racing and Polaris Racing Ibéria, claiming the top spot on the SSV podium last weekend. The 40th edition of the Baja Aragón saw 23-year-old Portuguese pilot, Gonçalo Guerreiro, win in the SSV category in his…

FOR EUROPE, MIDDLE EAST AND AFRICA ONLY. The all-new 2025 Sportsman 2-Up 570 lineup features refreshed styling, enhanced seat comfort and ergonomics, and durability upgrades Polaris Off Road today unveilled its long-awaited 2-up ATV 570 lineup joining its bestselling Sportsman platform. The all-new 2025 Sportsman 570 portfolio now includes three new models; the Sportsman Touring, X2, and 6×6. Whether riders tackle tough jobs, embark on hunting expeditions, or explore new trails, the new Sportsman 570…

French SSV pilot Xavier de Soultrait and co-pilot Martin Bonnet became this year’s Dakar Rally SSV Champions; their second-ever race in the SSV category, this time at the helm of Polaris RZR Pro R Factory. In the second year of a five-year partnership between Polaris Off Road Vehicles and the Sébastien Loeb Racing team, the vehicle, team and crew have proven to be a winning formula by claiming the top spot in arguably the world’s…

Polaris is proud to be named the winner of the Future Farming award at the UK’s LAMMA Innovation Awards 2024 with its all-new, all-electric RANGER XP Kinetic UTV. The key contributing factors to this achievement included the XP Kinetic’s up-to-80-mile (130 kilometres) range, electric powertrain engineered through Polaris’ exclusive 10-year partnership with Zero Motorcycles and impressive 567-kilogram cargo box capacity. Richard Coleby, National Sales Manager at Polaris UK and Ireland said: “Winning this award is…

FOR EUROPE ONLY Following the announcement of the arrival of the all-new RANGER XP Kinetic last year, Polaris has now announced that the first shipments of the Ultimate trim model have started, with both the Premium and Ultimate models now available at European dealerships. RANGER XP Kinetic is available as a 3-seat model in Premium and Ultimate trim. The Premium trim contains a single 14.9 kWh lithium-ion battery that offers an estimated range of 45…

Polaris RZR Pro R Factory wins the Dakar Rally 2024 in the SSV Category with Sebastien Loeb Racing This victory marks seven total wins at Dakar for Polaris RZR Pro R Factory triumphs on its first appearance at Dakar The Polaris RZR Pro R Factory side-by-side and the Sébastien Loeb Racing team have won the 46th edition of the Dakar Rally after a tremendous showcase of determination, skill and endurance, covering 5,000 kilometres throughout 12…