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Polaris Unleashes its Most Powerful SXS ever to Spearhead its 2027 RZR Lineup

Polaris Off Road today unveils the latest expansion of its high-performance, multi-terrain vehicle portfolio in the European market. Taking centre stage is the RZR Pro R Boost, the brand’s most powerful side-by-side to date, engineered for professional off-road racing at the highest level. The RZR platform has dominated international SSV racing since its inception. As back-to-back Dakar SSV champions, Polaris are uniquely positioned to bring the highest level of off-road racing performance to its customers…

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RANGER 500 Arrives in Europe: Polaris Quality at an Accessible Price Point

Polaris Off Road announces the arrival of the RANGER 500 in Europe, expanding its RANGER lineup with a compact and capable utility side-by-side designed to make work easier and ownership more accessible.  Launched in North America last year, the RANGER 500 now brings its proven performance to European customers under the philosophy of “Right Tool, Right Price”, backed by Polaris’ 70-years of powersport innovation. Built to deliver value and versatility, the RANGER 500 combines trusted…

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Polaris Unveils 2026 RZR Pro XP Ultimate with Street-Legal Tractor Homologation

Polaris Off-Road has announced the release of the 2026 RZR Pro XP Ultimate, now available in Tractor (T1b) homologation.  After inventing the Sport SXS category in 2007, Polaris RZR has delivered legendary victories in racing championships across the world, including the Baja 1000, the FIA W2RC World Title, and nine SSV Dakar Rally Victories. Having sustained its position as the market leader since its inception, the Polaris RZR platform now adds street legality to the…

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Polaris Elevates the Lengendary Ride and Handling of RZR with the All-New RZR Pro R Ultra Edition

Europe, Middle East and Africa: Racing Units Only / Limited Quantities New Limited-Edition Model Features DYNAMIX DVS Suspension with Factory-Integrated Active Sway Bar Links for Enhanced Control and Comfort Across Demanding Terrain New Technology Tested and Proven by RZR Factory Racing in the Harshest Conditions — Open Desert Dominance, Claiming 2025 SCORE Series Championship, and Back-to-Back Baja 1000 Victories Polaris Off Road, the world leader in powersports and off-road innovation, today introduced the industry’s first…

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DAKAR 2026 – LOEB FRAYMEDIA MOTORSPORT CLAIMS SSV VICTORY AND PLACES THREE CREWS IN THE TOP 10

LOEB FrayMédia Motorsport delivered a major performance at this edition of the Dakar, securing victory in the SSV category while placing three crews inside the overall top 10. A collective result that confirms the strength, competitiveness and overall level of the team’s sporting programme. At the end of a particularly demanding Dakar — covering more than 8,000 kilometres, including nearly 5,000 kilometres of timed special stages across 13 stages — LOEB FrayMédia Motorsport established itself…

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Press Releases

Polaris RZR wins Dakar 2025: Victory for Sébastien Loeb Racing – RZR Factory Racing in the SSV category

View 17th January 2025

Polaris RZR Pro R Factory wins the SSV Dakar Rally 2025 for the second consecutive year with the Sébastien Loeb Racing – RZR Factory Racing Team This victory marks eight total wins at Dakar for Polaris The Sébastien Loeb Racing – RZR Factory Racing team has brilliantly defended its title in the SSV T4 category during the 47th edition of the Dakar Rally, held from January 3 to 17, 2025, in Saudi Arabia. The goal…


Sébastien Loeb Racing – RZR Factory Racing Team leading the SSVs as they reach Dakar 2025 midpoint

View 10th January 2025

The Dakar Rally has officially reached a day of rest in Ha’il after five intense stages–including the harrowing 48h Chrono Stage that juggles the twin challenges of endurance and performance. For most, simply making it to rest day is a triumph – a hard-earned milestone for those who reach this rally-raid checkpoint with both grit and determination intact. Sporting a new livery for 2025 with a three-team setup, the Sébastien Loeb Racing (SLR) – RZR…


Polaris RZR returns to Dakar to defend its title in SSV category

View 23rd December 2024

Reigning Dakar SSV winners, Polaris Off Road and the Sébastien Loeb Racing Team, return to the Dakar Rally to defend their title in 2025.  With less than two weeks to go until the 47th edition of the Dakar Rally officially begins in Saudi Arabia this January, Polaris RZR is set to take on the world’s toughest race with two teams in the T4 Side-by-Side Vehicle (SSV) class; the French Sébastien Loeb Racing Team under the…


Polaris Presents: The Ultimate Off-Road Gift Guide

View 11th December 2024

Polaris Off Road presents its latest collection of apparel and accessories for 2025, including a range of lifestyle clothing, winter accessories and technical racing wear fit for any off-road rider, from utility to recreational. With Christmas fast approaching, now could be the perfect time to explore the new additions to the Polaris Off Road Vehicle apparel range, available to order via the official Polaris dealer network.   HYBRID HOODIE The 2025 range sees the inclusion…


Polaris Partners with Call of Duty®, Introduces RZR Pro R 4 in Season 01 of Call of Duty Warzone®

View 2nd December 2024

Gamers can now experience rugged capabilities of vehicle in virtual world Polaris Inc., the global leader in powersports, has announced its integration with Season 01 of Call of Duty Warzone®, allowing players to operate the Polaris RZR Pro R 4 in the game. As the Official Off-Road Vehicle Partner of Call of Duty®, Polaris is merging its passion for outdoor adventure with the thrilling world of gaming. Polaris has collaborated with Call of Duty® since…


TH Trucks returns to Dakar Rally with Polaris RZR

View 29th November 2024

The TH-Trucks Rally Team will take on the 47th edition of the Dakar Rally with a three-crew team at the helm of the Polaris RZR Pro R in the T4 category, which will take place in Saudi Arabia from 3rd to 17th January 2025. Specialists in competition and assistance trucks with more than 25 years of experience in the field, TH-Trucks Rally Team has built three Polaris RZR Pro R side-by-side vehicles for the Dakar…


Polaris elevates the best-selling side-by-side of all time with the 2025 full-size RANGER lineup

View 14th October 2024

The lineup includes a host of owner-inspired upgrades that deliver increased capability, durability & comfort; highlighted by a front-end restyle, upgraded Gen 2 transmission, and two-times longer service intervals Polaris Off Road has launched a range of owner-inspired upgrades to its class-leading full-size RANGER lineup, which is now shipping to dealerships across Europe. Building on the already best-selling side-by-side in the industry, the 2025 RANGER lineup features a redesigned front end and new front bumper…


Polaris unveils new Sportsman XP 1000 S LE model and RANGER 570 upgrade for 2025

View 17th September 2024

Turf mode introduced to Sportsman XP 1000 S models (Tractor & L7e homologations) New Sportsman XP 1000 S LE, featuring Walker Evans shocks and new colour option Electric Power Steering now standard on all Ranger 570 models Adding to its legacy of value and quality to customers, Polaris Off Road today unveiled further updates to its 2025 lineup, featuring new upgrades that are now available as standard on RANGER and Sportsman models, as well as…


Polaris & Sebastien Loeb Racing Return to Dakar to Defend SSV Class Championship, Adding American Horsepower with SCORE Series Champion Brock Heger

View 5th August 2024

Fellow Polaris Factory Racing Driver Max Eddy to Serve as Navigator, as Heger Makes His Debut at the World’s Toughest Off-Road Race Sebastien Loeb Racing Driver Xavier De Soultrait Returns to Defend SSV Title MINNEAPOLIS, MN (August 5, 2024) – Polaris Off Road today announced its global effort for the 47th Edition 2025 Dakar Rally with Polaris Factory Racing’s Brock Heger making his debut appearance at the prestigious event with teammate Max Eddy Jr. as…


Polaris Off Road expands industry-leading Sportsman and RZR lineup for 2025 with new models and rider-inspired upgrades

View 2nd August 2024

FOR EUROPE, MIDDLE EAST AND AFRICA ONLY Complementing its earlier launches of the Sportsman 570 2-up and RZR Pro lineups, Polaris Off Road today also unveiled its 2025 upgrades to the off-road industry’s most expansive lineup, including an impressive range of new colours and quality upgrades introduced across its Sportsman and RZR models. Highlights include the latest trim added to the Sportsman 570 model range – the new Premium LE model in Matte Copperhead, joined…


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2026 Polaris Off-Road Vehicles