Press Releases

FOR EUROPE, MIDDLE EAST AND AFRICA ONLY. New for 2022, Polaris brings innovation and advancement to the youth side-by-side category with the introduction of the new RZR 200 EFI. Replacing the popular RZR 170, the new RZR 200 establishes a new standard for youth riding thanks to exclusive safety innovations, including speed limiting, geofencing and new Helmet Aware technology. Aimed at riders aged 10 and up and designed to grow with young riders as they…

FOR EUROPE, MIDDLE EAST AND AFRICA ONLY. Following a year that saw more consumers engaging in outdoor activities than ever before, Polaris Off Road has unveiled its 2022 model year line-up for Europe, Middle East and Africa, with new models, colour options and upgrades across the RANGER, RZR, GENERAL and Sportsman brands. Headlining the 2022 range is the all-new RANGER SP 570 and RANGER Diesel Deluxe, taking the industry’s No.1-selling utility side-by-side vehicle to the…

Polaris is pleased to be supporting Future Terrain’s Fennec Endeavour in the Sahara Desert this year, taking place this month. Future Terrain is an armed forces rehabilitation and vocational transition charity, helping those who have served their country to move on to the next stage of their life and open new opportunities for the future. First founded in 2016 by Grant White, a 25-year Royal Marine and lower leg amputee, Future Terrain has gone on…

Everybody and every ride is different, and for those who ride in extreme conditions; conditions that are even tougher and more demanding on the vehicle, Polaris introduces its Heavy Duty Parts Program: a collection of parts that have been engineered to deliver the best driving experience possible, no matter how extreme it may be. The Heavy Duty (HD) parts expand the boundaries of Polaris riders by helping to tackle heavy payloads, extreme cold, extreme heat…

Since its founding in 1954, Polaris has been inviting people to Think Outside and discover the joy of being outdoors. The innovation, performance and growth that has allowed Polaris to become a global leader in off-road vehicles have been driven by the diversity and passion of its customers, staff, dealers and stakeholders across the world. To celebrate the people behind the brand, Polaris has launched a new initiative, called Polaris People, to showcase how, for…

2022 Polaris Off Road Vehicle lineup; selected models available in Europe, the Middle East and Africa later this year*. MINNEAPOLIS, MN (July 29, 2021) – Polaris Off Road, the world leader in powersports and off-road innovation, today unveiled its 2022 model year lineup packed with rider-inspired innovations and advancements across the RANGER, RZR, GENERAL and Sportsman brands. Following a year that saw more consumers engaging in outdoor activities than ever before, Polaris is unveiling best-in-class…

The brand-new RZR Trail S 1000 made its debut this year. Optimised for next level performance at just 60-inches wide, the RZR Trail S 1000 can now be customised with new Polaris trail accessories. Dario Baraggia, PG&A Manager at Polaris Off-Road Vehicles EMEA, said, “Our Polaris genuine accessories are designed and developed alongside the production of the vehicle itself, by the same engineers. This way, we can ensure it’s a seamless fit, everytime. Not only…

For the second year in a row, the Polaris factory in Opole, Poland has been recognised as the best company to work for in the Opolskie region, granted by a forum of city officials and educational and labor institutions. The Polaris factory in Opole opened in 2014, and was the first Polaris factory built for the production of off-road vehicles outside of North America. Marcin Osowski, Director of Operations at the Polaris Opole Factory, said:…

Hardest working. Smoothest riding. The Polaris Ranger is one of the bestselling utility side-by-sides across the globe, and has earned its reputation as the ultimate utility vehicle with over one million vehicles built and counting. To showcase the versatility of the Ranger, Polaris has embarked on a journey across Europe, Middle East and Africa to discover and film how customers are using the Polaris Ranger in their day-to-day lives. The initiative, called Ranger Stories, is…

With the support of CR Willcocks, a Polaris dealer based in the South West of England, Polaris supplied a fleet of electric utility vehicles – the Ranger EV – to the Devon and Cornwall Police for the G7 summit this month. The 47th G7 summit was held on 11-13 June 2021 in Cornwall, UK, gathering leaders of G7 nations, the EU and guest countries to unite and work towards a greener, more prosperous future, as…