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Polaris Returns To EICMA 2026 With Its Most Powerful Off Road Line-Up Yet

From the 275-horsepower RZR Pro R Boost and the hardworking RANGER XP 1000 Nordic Pro, to the INDY VR1 137 DYNAMIX snowmobile, Polaris to showcase the premium performance, innovation and proven toughness that defines its global portfolio    OCTOBER 27, 2026 – Polaris returns to EICMA 2026 with a line-up that illustrates why it is the global powersports leader and how it continues to bring the latest in innovation and technology to the industry. Taking…

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Polaris Dominates 2026 Baja Portalegre 500 Rally With Overall Podiums And Dual-Category Victories

Release Date: 23 October 2026 PORTALEGRE, PORTUGAL – Polaris once again demonstrated its side-by-side racing authority at the historic 40th edition of the BP Ultimate Baja Portalegre 500 last weekend, securing second and third place in the overall final standings, sweeping both FIA SSV and FIM class honours, while also unveiling the all-new 275 HP Polaris RZR Pro R Boost for the first time in Europe. Serving as round six of the FIA World Baja…

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Polaris Unveils 2027 European Lineup Led by New RANGER Diesel Nordic Pro

Polaris Off Road, the world leader in powersports and off-road innovation, unveiled its 2027 European vehicle lineup, featuring new cab-equipped work vehicles and enhanced ride and drivability updates designed for agricultural, forestry, and property management applications. Leading the 2027 lineup is the new RANGER Diesel Nordic Pro, which combines the proven diesel platform with a factory-installed cab, heating, and weather protection for year-round productivity. “For 2027, we’re focused on delivering more value and capability across…

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Polaris Unleashes its Most Powerful SXS ever to Spearhead its 2027 RZR Lineup

Polaris Off Road today unveils the latest expansion of its high-performance, multi-terrain vehicle portfolio in the European market. Taking centre stage is the RZR Pro R Boost, the brand’s most powerful side-by-side to date, engineered for professional off-road racing at the highest level. The RZR platform has dominated international SSV racing since its inception. As back-to-back Dakar SSV champions, Polaris are uniquely positioned to bring the highest level of off-road racing performance to its customers…

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RANGER 500 Arrives in Europe: Polaris Quality at an Accessible Price Point

Polaris Off Road announces the arrival of the RANGER 500 in Europe, expanding its RANGER lineup with a compact and capable utility side-by-side designed to make work easier and ownership more accessible.  Launched in North America last year, the RANGER 500 now brings its proven performance to European customers under the philosophy of “Right Tool, Right Price”, backed by Polaris’ 70-years of powersport innovation. Built to deliver value and versatility, the RANGER 500 combines trusted…

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Press Releases

Polaris RANGER XP Kinetic: Premium and Ultimate models now available in Europe

View 2nd February 2024

FOR EUROPE ONLY Following the announcement of the arrival of the all-new RANGER XP Kinetic last year, Polaris has now announced that the first shipments of the Ultimate trim model have started, with both the Premium and Ultimate models now available at European dealerships. RANGER XP Kinetic is available as a 3-seat model in Premium and Ultimate trim. The Premium trim contains a single 14.9 kWh lithium-ion battery that offers an estimated range of 45…


Polaris RZR Celebrates Victory as Sébastien Loeb Racing Team Triumphs at Dakar Rally 2024

View 19th January 2024

Polaris RZR Pro R Factory wins the Dakar Rally 2024 in the SSV Category with Sebastien Loeb Racing This victory marks seven total wins at Dakar for Polaris RZR Pro R Factory triumphs on its first appearance at Dakar The Polaris RZR Pro R Factory side-by-side and the Sébastien Loeb Racing team have won the 46th edition of the Dakar Rally after a tremendous showcase of determination, skill and endurance, covering 5,000 kilometres throughout 12…


Polaris claims three wins with Sébastien Loeb Racing at Dakar 2024 Midpoint

View 12th January 2024

After six arduous stages of the Dakar Rally so far, the competitors now reach a day of rest in Riyadh, ahead of the remaining half of the world’s toughest rally with six stages to go. With three victories already under their belts so far—claimed in the prologue, SS5 and SS6—the team of #411 Xavier de Soultrait and Martin Bonnet of the Sébastien Loeb Racing team are moving up the standings to occupy a podium position…


Polaris enters Dakar Rally 2024 with eight crews

View 28th December 2023

The 46th edition of the Dakar Rally officially starts in January, and Polaris is set to have its highest number of crews entered in the race with three teams running a total of eight crews who have chosen the Polaris RZR as their T4 vehicle of choice. The fifth edition of the Dakar in Saudi Arabia will be held from 5 to 19 January 2024, marking Polaris’ 13th year of attendance of the race, and…


TH Trucks becomes Dakar Rally 2024 T4 Contender with Polaris RZR

View 20th December 2023

TH-Trucks Rally Team and CAP 4 Racing will be entering a three-crew team at the helm of the Polaris RZR Pro R in the T4 category of the Dakar Rally, which will take place in Saudi Arabia from 5th January 2024. Specialists in competition and assistance trucks with more than 25 years of experience in the field, TH-Trucks Rally Team has partnered with CAP 4 Racing to build three Polaris RZR Pro R side-by-side vehicles…


Countdown to Dakar 2024: Sébastien Loeb Racing Team tests the RZR Pro R Factory in USA

View 22nd November 2023

Ahead of the 48th edition of the Dakar Rally set to take place in Saudi Arabia in January next year, the two SSV pilots from the Sébastien Loeb Racing Team, Xavier de Soultrait and Florent Vayssade, flew stateside to visit the Polaris Factory Racing Team and test the RZR Pro R Factory vehicle in Minnesota last month. The Polaris Factory Racing Team welcomed the Dakar pilots with a view to showcase the RZR Pro R…


Polaris RANGER XP Kinetic arrives in dealerships across Europe

View 13th November 2023

FOR EUROPE ONLY Polaris has announced that dealerships across Europe have started to receive the first shipments of the all-new fully-electric RANGER XP Kinetic vehicles, ready to be collected by customers. Homologated models specifically for European markets are manufactured at Polaris’ more than 33,000-square-metre manufacturing facility in Opole, Poland—the first Polaris factory built for the production of off-road vehicles outside of North America—with production of the fully electric model starting in August this year. Rodrigo…


Elevate your off-road adventures with genuine accessories from Polaris

View 2nd November 2023

For Europe, Middle East and Africa only This winter, go genuine with Polaris Engineered accessories designed to work in perfect sync with Polaris off-road vehicles.  With a commitment to quality that goes far beyond design and aesthetics, Polaris Engineered accessories are tailor-made to suit Polaris’ off-road vehicle lineup and the needs of its customers. Meticulously tested and validated with seamless integration and durability in mind, Polaris offers a wide range of work-ready vehicle parts and…


Polaris Poland celebrates ninth edition of Polaris Camp

View 30th October 2023

Polaris Poland once again hosted their hugely popular Polaris Camp last month, taking place at the Drawsko training ground – the largest military training ground in Europe. The ninth edition of the customer event welcomed over 600 Polaris vehicle enthusiasts from all over Poland and neighbouring countries, with as many as 351 Polaris vehicles filling the machine park; all of which, divided into groups, stood at the start of the 50-kilometre night route on the…


Adrian Schneider takes victory at GORM Poland 24-hour race with Polaris Scrambler

View 13th October 2023

Polaris Germany ambassador, Adrian Schneider—also known as “Quadboy” on his social platforms—set his sights on a new challenge for 2023: The German Off Road Masters 24-hour off-road race that took place this August in Poland. One of Europe’s biggest off-road races of its kind for side-by-sides and ATVs, Adrian’s first attempt went down in off-road history, not only taking the victory for the Ironman class —a class specifically for single-rider teams—but also beating all other…


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2026 Polaris Off-Road Vehicles