Press Releases

Polaris’ revolutionary new RZR XP will arrive this summer at dealerships across Europe, Middle East and Africa. Announced earlier this year, the Polaris RZR XP is the latest evolution of the industry’s bestselling sport side-by-side, built from the ground up to inspire riders to get outside and create memories with their family and friends. Now, the RZR XP will land in dealerships across Europe, Middle East and Africa this summer, allowing even more riders to…

FOR EUROPE, MIDDLE EAST AND AFRICA ONLY Built from the ground up, the 2024 RZR XP inspires riders to escape into the outdoors and create new memories with family and friends. Upgrade highlights include new, stronger chassis, redesigned ergonomics for added comfort, & all-new ProStar Gen 2 engine. Summer arrival in dealers across Europe, Middle East and Africa. Polaris Off Road, the leader in off-road vehicle innovation, has announced the next generation of the industry’s…

Polaris Off Road continues its Ranger Stories video series in a new light with the introduction of the ‘Ranger Stories: Driving Change’ initiative. Polaris is a firm believer that a product comes to life through its applications, partnerships but most importantly, via the people who use it; which is why once again, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and capture how its customers are driving change…

Xtremeplus finishes its 15th Dakar Rally Double podium finish at the first round of the FIA World Cup for Cross Country Bajas The most iconic and challenging race in the world – the Dakar Rally – came to an end in Saudi Arabia last month. Represented by six international crews behind the steering wheel of the new Polaris RZR Pro R, this year marked Xtremeplus’ 11th year attending the Dakar Rally with the Polaris RZR….

The OffRoad Maraton in Czech Republic is described as a racing series for lovers of fast driving, mud, disappearing sandy tracks and the smell of gasoline, designed for all motoring enthusiasts regardless of age or gender, but with their hearts in the right place. For Polaris, the OffRoad Maraton is an opportunity to showcase the true potential of the RZR and Scrambler lineups and the talent of the riders on the Polaris CZ racing team…

The World’s Greatest Mobile Battle Royale Joins Forces with the Leader in Off-Road Innovation PUBG MOBILE, one of the world’s most popular mobile games, is excited to announce its partnership with Polaris Inc., the global leader in powersports, to introduce two powerful new in-game off-road vehicles to the battleground. This first-ever collaboration puts players in the driver’s seat of the Polaris RZR, delivering vehicles equipped with unrivalled performance to conquer any type of off-road terrain….

New RZR Pro R Troy Lee Designs Edition Offers the Ultimate Combination of Style & Performance, Featuring Revolutionary Power, Incredible Strength & Next-Level Control New Youth RZR 200 EFI Troy Lee Designs Edition Marks Polaris’ First Ever Limited Edition RZR 200, Fuels the Passion of Young Riders with Industry-Leading Safety Features and Kid-Friendly Performance   MINNEAPOLIS, MN –  Polaris Off Road, the leader in off-road vehicle innovation, has unleashed two show-stopping limited edition offerings in partnership…

For Europe, Middle East, and Africa only For 2023, Polaris has announced a new Military Tan edition for its bestselling Sportsman 570 ATV lineup, ready for whatever your next mission may be. Taking inspiration from Polaris’ tactical military vehicles that have redefined ultra-light mobility for military organisations around the world, the Sportsman 570 Military Tan edition features the same classic-yet-subtle Military Tan body paint finish – a colour exclusively available for Polaris customers in Europe,…

Polaris Off-Road Vehicles are renowned for their off-road capabilities and durability, but this isn’t just limited to their vehicles, their apparel range also maintains the same quality, so riders know they will be protected from head to toe. Dario Baraggia, PG&A Manager at Polaris Off Road Vehicles EMEA said: “The 2023 apparel collection has been designed with Polaris’ renowned durability and comfort in mind so customers know that they are getting the highest quality that lasts…

Polaris is extremely proud to have been chosen again this year as the official off-road vehicle supplier for the star-studded Race of Champions (ROC SNOW + ICE) that will take place at the end of this month on the frozen ocean of Pite Havsbad in Sweden. Continuing on from the successful partnership for last year’s event, Polaris Sweden will be supplying a fleet of Polaris RZR vehicles to support the highly competitive off-road racing at…