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RANGER 500 Arrives in Europe: Polaris Quality at an Accessible Price Point

Polaris Off Road announces the arrival of the RANGER 500 in Europe, expanding its RANGER lineup with a compact and capable utility side-by-side designed to make work easier and ownership more accessible.  Launched in North America last year, the RANGER 500 now brings its proven performance to European customers under the philosophy of “Right Tool, Right Price”, backed by Polaris’ 70-years of powersport innovation. Built to deliver value and versatility, the RANGER 500 combines trusted…

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Polaris Unveils 2026 RZR Pro XP Ultimate with Street-Legal Tractor Homologation

Polaris Off-Road has announced the release of the 2026 RZR Pro XP Ultimate, now available in Tractor (T1b) homologation.  After inventing the Sport SXS category in 2007, Polaris RZR has delivered legendary victories in racing championships across the world, including the Baja 1000, the FIA W2RC World Title, and nine SSV Dakar Rally Victories. Having sustained its position as the market leader since its inception, the Polaris RZR platform now adds street legality to the…

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Polaris Elevates the Lengendary Ride and Handling of RZR with the All-New RZR Pro R Ultra Edition

Europe, Middle East and Africa: Racing Units Only / Limited Quantities New Limited-Edition Model Features DYNAMIX DVS Suspension with Factory-Integrated Active Sway Bar Links for Enhanced Control and Comfort Across Demanding Terrain New Technology Tested and Proven by RZR Factory Racing in the Harshest Conditions — Open Desert Dominance, Claiming 2025 SCORE Series Championship, and Back-to-Back Baja 1000 Victories Polaris Off Road, the world leader in powersports and off-road innovation, today introduced the industry’s first…

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DAKAR 2026 – LOEB FRAYMEDIA MOTORSPORT CLAIMS SSV VICTORY AND PLACES THREE CREWS IN THE TOP 10

LOEB FrayMédia Motorsport delivered a major performance at this edition of the Dakar, securing victory in the SSV category while placing three crews inside the overall top 10. A collective result that confirms the strength, competitiveness and overall level of the team’s sporting programme. At the end of a particularly demanding Dakar — covering more than 8,000 kilometres, including nearly 5,000 kilometres of timed special stages across 13 stages — LOEB FrayMédia Motorsport established itself…

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Polaris Wins Historic Third Consecutive Dakar Rally; Brock Heger Defends SSV Title in new RZR Pro R Rally

At the 2026 Dakar Rally, Polaris showcased its strength on the global off-road stage, securing a historic third consecutive victory in the SSV class and a second under the LOEB FrayMédia Motorsport – RZR Factory Racing banner. In a gruelling 8,000-kilometre test of endurance across Saudi Arabia, Polaris delivered a masterclass performance, culminating in a win and third place for the RZR Pro R Rally within the final standings, as well as strong finishes throughout…

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Press Releases

Ranger Stories: Driving Change at Les 3 Dindes Animal Refuge in France

View 21st July 2022

Polaris Off Road continues its Ranger Stories video series in a new light with the introduction of the ‘Ranger Stories: Driving Change’ initiative. Polaris is a firm believer that a product comes to life through its applications, partnerships but most importantly, via the people who use it; which is why once again, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and capture how its customers are driving change…


Polaris continues its partnership with Xtremeplus team ahead of Dakar 2023

View 18th July 2022

Polaris Off Road Vehicles is pleased to announce the renewal of its partnership with Xtremeplus for the 2022 racing season and the 2023 Dakar Rally. Led by Marco Piana, the French team has been a longstanding partner of Polaris since 2005 when the team owner decided to enrol a team of ATVs in the Morocco Rally before entering the Dakar Rally. When the Dakar moved to South America, Piana entered a team of four ATVs…


Meet life head-on this summer with discounted Polaris bumpers

View 29th June 2022

Running until the end of July this year, Polaris is pleased to offer its customers a special discount of 15% off all Polaris Engineered bumpers* within its accessories line-up; perfect for meeting life head-on and protecting your vehicle from whatever the day has to throw at it. Specifically designed to provide maximum protection for your vehicle, riders can choose from a range of front and rear bumpers to suit their individual needs, riding terrain and…


Polaris RZR Turbo R arrives in dealers

View 27th June 2022

FOR EUROPE, MIDDLE EAST AND AFRICA ONLY Last year, Polaris Off-Road redefined the off-road experience with the announcement of its all-new RZR Pro R and RZR Turbo R, introducing unprecedented power, strength and control straight off the showroom floor. Now, the Turbo R is officially coming to dealerships across Europe, the Middle East and Africa*. Debuting in dealerships this summer, the RZR Turbo R in Ghost Grey delivers a driving experience that pushes the limits…


Upgrade your ride with discount on Polaris Heavy Duty Parts this June

View 1st June 2022

Throughout June this year, Polaris is pleased to offer its customers a special discount of 15% off its line-up of Polaris Heavy Duty parts*: Engineered for the riders who push their vehicles to the limit. Polaris HD parts are specifically designed for Polaris Off Road Vehicles to expand the boundaries of every ride. Expertly crafted to ensure maximum durability and optimised for top performance, the HD parts collection is designed for extended component life and…


Get Ready to Ride: Polaris expands its racing collection apparel for 2022

View 26th May 2022

Since 1954, Polaris Off Road has been an innovative force in Powersports, and knows what it means to Think Outside. That’s why it has a diverse line-up of performance-ready apparel and accessories that have all been designed with a single purpose: To help customers get the most out of their riding experience and take on the off-road in confidence.  It’s not just Polaris Off Road Vehicles that are built for ultimate durability and performance: All…


Discover Rhino-Rack® accessories for your next off-road challenge

View 26th April 2022

In an industry-exclusive collaboration, Polaris Off Road Vehicles has joined forces with Rhino-Rack® storage solutions to help riders get the most out of their storage area and stay prepared for any job that might emerge as the day develops. The partnership delivers purpose-built, high-quality and world-ready roof racks, bed racks and accessories specifically built for the Polaris RANGER and GENERAL utility off-road vehicles. Rhino-Rack® is a trusted outdoor adventure brand with 30 years of experience…


Get ready to ride with spring service offers from Polaris

View 28th March 2022

With the first signs of new flowers blooming and the temperatures getting warmer, it can only mean one thing: Spring has arrived, and with it comes plenty of opportunities to get out and ride with Polaris. Polaris owners should consider getting their vehicle serviced, and with new spring service offers available from Polaris Off Road Vehicles official dealers, now would be a perfect time. Most riders know that regular servicing is essential to extend the…


Polaris and Zero Motorcycles Named to Fast Company’s Annual List of the World’s 50 Most Innovative Companies 2022

View 14th March 2022

Polaris and Zero Motorcycles lauded for their joint venture to deliver category-defining electric powertrains to powersports through their 10-year exclusive partnership in off-road vehicles and snowmobiles The first vehicle born out of the partnership – the all-electric RANGER XP Kinetic – was launched in December 2021 On March 8th 2022, Fast Company announced its annual list recognising the World’s Most Innovative Companies for 2022, and honoured the partnership between Polaris, the global leader in powersports, and Zero Motorcycles, the global…


Polaris Xtreme+ Team successfully finishes its 10th Dakar Rally

View 28th January 2022

The Polaris Xtreme+ team took on the Dakar Rally this year for the 10th time, with four teams triumphantly battling to reach the finish line of the iconic voyage in Jeddah, Saudi Arabia. The Dakar is no easy feat; a total of 8,375 kilometres travelled over 14 days and 12 stages to reach Jeddah on the 14th January. With every pilot at the wheel of the Polaris RZR Pro XP, the Dakar Rally concluded with…


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2026 Polaris Off-Road Vehicles