Press Releases

Since its founding in 1954, Polaris has been inviting people to Think Outside and discover the joy of being outdoors. The innovation, performance and growth that has allowed Polaris to become a global leader in off-road vehicles have been driven by the diversity and passion of its customers, staff, dealers and stakeholders across the world. To celebrate the people behind the brand, Polaris has launched a new initiative, called Polaris People, to showcase how, for…

MINNEAPOLIS, MN (Oct. 1, 2020) – Polaris RZR, the winningest brand in UTV racing, today announced its factory race team will compete for the first time ever in the 2021 Dakar Rally — one of the world’s toughest races. The RZR Dakar team will be comprised of three BAJA champions including, Wayne Matlock, Kristen Matlock, and Craig Scanlon, competing January 3, 2021 through January 15, 2021, in Jeddah, Saudi Arabia. “The Dakar Rally is a…

Polaris and Zero Motorcycles have signed a 10-year exclusive partnership agreement in off-road vehicles and snowmobiles Transformative partnership combines Polaris’ industry leadership with Zero’s proven technology in electric powertrains Co-development is underway with the first of several electric vehicles to debut by the end of 2021 rEV’d up aims to position Polaris as the powersports EV leader and offer customers an electric vehicle option within each of its core product segments by 2025 MINNEAPOLIS, MN…

For Europe, Middle East and Africa only.  Polaris today announced new models for its 2021 Ranger line-up – the industry’s No.1-selling utility side-by-side vehicle – including the all-new Ranger 1000 purpose-built for farmers, hunters, and smallholding owners, offering the ultimate combination of price and performance.  “When there is a big job to do, the new RANGER 1000 is the perfect machine to help get it done and continue to build upon our hardest-working, smoothest-riding promise,”…

For Europe, Middle East, and Africa only Following the global launch of the all-new 2021 Sportsman 570, Polaris has introduced a variety of special edition trims to meet every rider’s needs and style, including the new Sportsman 570 EPS Hunter Edition. Featuring across the Polaris Off Road line-up, including the Ranger 570, Ranger XP 1000 and Ranger EV, the popular Polaris Pursuit Camo finish has now been brought to the 2021 Sportsman 570 range. One…

For Europe, Middle East and Africa only.  When it comes to buying a new off-road vehicle, Polaris is driven to provide its customers with more options than ever before. Unveiled today, Polaris Off Road introduces its latest additions to the 2021 range, boasting all-new colour options for the GENERAL and RZR line-up, giving riders even more styling options. Polaris RZR Polaris RZR pioneered the performance side-by-side category. Known for its unmatched performance, and rider-centric vehicle…

For Europe, Middle East and Africa only. Trusted by over 1.6 million riders and counting, Polaris Sportsman is now taking its bestselling ATV line-up to the next level. The new generation of Sportsman features a bold, modern design with new features and product improvements, all while featuring the same legendary ride and handling, unrivalled versatility and reliable performance that the Polaris Sportsman is renowned for. Arriving in dealers this Autumn, the fully upgraded 2021 platform…

Polaris distributor in Morocco, YMF Extreme Motors, has announced its support of the Carta SSV Trophy, the first SSV-only race in Morocco which is due to take place this November. Hosted at the gates of the Sahara Desert, the first edition of the Carta SSV Trophy will take place from 24th November to 28th November this year. The partnership with Polaris will bring five days of intense riding around M’hamid, Morocco, with full Polaris support…

Polaris expands its mid-size RANGER lineup with two new special editions for Europe, Middle East and Africa. The Polaris Ranger has been providing unstoppable utility performance for 22 years, proving itself to be the ultimate workhorse for every job. For 2020, Polaris expands its mid-size Ranger lineup with two new special edition finishes. “The Ranger 570 is one of our best-selling utility vehicles – offering unbeatable value without compromising performance,” said Frederic Mardon, Polaris Off-Road…

Polaris RZR, the world’s bestselling sport-performance side-by-side, pushed the industry to a whole new level with the introduction of the ground-breaking RZR Pro XP last year. Now, the power of Pro XP is coming to Europe. Debuting in European dealers this spring, the top-of-the-line RZR Pro XP Ultimate is fully loaded with premium performance and trim enhancements, including class-leading innovation such as DYNAMIX 2.0 active suspension technology, the world’s first and only intelligent suspension system…