Press Releases

Polaris RZR, the world’s bestselling sport-performance side-by-side, pushed the industry to a whole new level with the introduction of the ground-breaking RZR Pro XP last year. Now, the power of Pro XP is coming to Europe. Debuting in European dealers this spring, the top-of-the-line RZR Pro XP Ultimate is fully loaded with premium performance and trim enhancements, including class-leading innovation such as DYNAMIX 2.0 active suspension technology, the world’s first and only intelligent suspension system…

For more than 20 years, Polaris has been building off-road side-by-side vehicles that perform better, work harder, and ride smoother. One year ago in April 2019, Polaris launched its latest addition to the Ranger line-up with the brand-new Ranger Diesel, representing years of research and development to create the ultimate agricultural vehicle, inspired by its users. One year on, Polaris look back at what went into the development of the all-new Ranger Diesel… “The Diesel…

Now available across Europe, the Middle East and Africa for 2020, Polaris announces two new ATV models that redefine industry standards and take every ride to the next level; the Sportsman XP 1000 S and Scrambler XP 1000 S. 2020 Sportsman XP 1000 S  Introducing the strongest and most capable Sportsman yet; the Sportsman XP 1000 S. Boasting the industry’s first 55-inch width for unmatched capability and high-speed stability, the Sportsman XP 1000 S also…

Polaris Off Road, the world leader in powersports and off-road innovation, has expanded its 2020 youth ATV lineup with the introduction of the all-new Outlaw 70 EFI. Delivering industry-leading safety features for the next generation of off-road riders, the Outlaw 70 EFI offers added safety features and benefits designed to grow with youth riders. “Polaris is committed to growing the off-road community, and it starts with putting the customer at the center of everything we…

For Europe, Middle East, and Africa only In collaboration with Öhlins, Polaris expands its ATV lineup with the addition of the new Sportsman 570 EPS SP Öhlins Special Edition. Featuring performance-driven Öhlins innovation, enhanced riding capabilities and premium finishes, the new special edition Sportsman 570 EPS SP sets the bar even higher with an unprecedented off-road experience. Delivering the next generation of advanced suspension technology with premium Öhlins shock absorbers, the new special edition Polaris…

The 42nd edition of the Dakar Rally has officially started, and the participants have now covered over 3,715 kilometres across six stages to reach the rest day on Saturday (January 11), the traditional midway point. Hosting the legendary rally for the first time, Saudi Arabia’s technical and varied terrain is proving a difficult challenge for all competitors, but the Polaris Factory Xtreme+ team is still going strong with two out of three of its SSV…

Once again, the Xtreme Plus Polaris Factory team is gearing up for the world’s most challenging off-road race; the Dakar Rally, set to take place for the first time in Saudi Arabia in 2020. Since the very first rally from Paris to Dakar in 1979, the annual Dakar race remained in Africa for thirty years followed by a decade of historic races in South America, and now for 2020, the Dakar Rally heads into an…

Durable. Dependable. Capable: The Polaris RANGER is one of the bestselling utility side-by-sides across the globe and has earned its reputation as the ultimate utility vehicle with over one million vehicles built to date. To showcase the versatility of the RANGER and the diversity of its customers, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and film how customers are using the Polaris RANGER in their day-to-day lives….