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Polaris Expands Vehicle Lineup in Call of Duty®: Warzone Season 01 with RZR Pro R 4 and Sportsman XP 1000

Polaris Inc. the global leader in powersports and off-road innovation, is expanding its collaboration with Call of Duty®, continuing to bridge the worlds of outdoor adventure and gaming through immersive, authentic experiences that resonate with fans. Following last year’s debut of the Polaris RZR Pro R 4 in Call of Duty: Warzone, Polaris is doubling down on its momentum in the gaming space with the introduction of the Polaris Sportsman XP 1000 within the world of…

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Polaris Returns to Dakar to Defend SSV Title: 2026 Factory and Partner Team Lineup Announcement

Polaris Returns to Dakar to Defend SSV Title: 2026 Factory and Partner Team Lineup Announcement Following two consecutive wins in the SSV category, Polaris is returning to Saudi Arabia in 2026 to defend its title at the 48th edition of the Dakar Rally. The 2026 campaign marks an expansion of Polaris’ racing ambitions in rally-raid, led by the LOEB FrayMédia Motorsport-RZR Factory Racing team. This year’s entry will see the debut of the all-new RZR…

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RANGER Stories: 5-star luxury in the Balearic Islands with Vestige Hotels, Menorca

Polaris is a firm believer that a product comes to life through its applications, partnerships, but most importantly, via the people who use it. To showcase the versatility of the RANGER, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and film how customers are using the Polaris RANGER in their day-to-day lives. The initiative, called RANGER Stories, is set to demonstrate the many ways in which the RANGER line-up…

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The Ultimate Off-Road Gift Guide for 2025

Polaris unveils its top picks from its latest 2026 off-road apparel & accessories collection, showcasing a range of new products and refreshed favourites ideal for the festive season. With the holidays now fast approaching, Polaris reveals its ultimate 2025 off-road gift guide featuring a curated selection of its latest riding gear, lifestyle apparel and premium accessories that make the perfect gift for fans of the brand and off-road enthusiasts alike. Carefully selected to suit every…

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Polaris RZR prepared by Santag Racing crowned 2025 FIA World Rally-Raid SSV Champion

Portuguese duo, Alexandre Pinto and Bernardo Oliveira of the Old Friends Rally Team, have been crowned the 2025 SSV World Champions in the FIA World Rally-Raid Championship (W2RC) following a home victory at the BP Ultimate Rally Raid Portugal with the Polaris RZR Pro R, developed and prepared by Santag Racing, continuing to dominate the world of cross-country rallying. Pinto and Oliveira delivered a historic performance, securing their first-ever world title — and marking another…

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Press Releases

#RZRRacers: Portuguese National Baja and Cross Country competitor, Rui Serpa

View 15th June 2017

As the iconic RZR celebrates its 10th birthday this year, we take a look at the racers who have taken it to victory throughout Europe, Middle East and Africa. Next up in our series is Rui Serpa from Portugal, competing in the National Baja and Cross Country Championship. Rui has been racing a Polaris RZR for two years and briefly raced in a different machine but swapped back at the earliest opportunity to his Polaris…


Register NOW: Polaris ORV EMEA Media site

View 8th June 2017

Find out all the latest news on Polaris Off-Road Vehicles in Europe, Middle East and Africa by registering on the Polaris ORV EMEA Media site here: www.polaris-orv.media – once signed-up, you’ll be able to download press releases and hi-resolution images. For further media information on Polaris ORV products, please contact the Polaris ORV Media Office on +44 (0) 1525 270100 or email us at: press@polaris-orv.media or follow us on Twitter @polarisEMEA_PR  


SXS Racing and BGS Trophy join forces for European racing events

View 31st May 2017

On Saturday 8 and 9 July, Polaris UTV’s from throughout the UK and Ireland will be take the trip to Bastogne, Belgium to race against SXS racers from across Europe in the UTV class of the European Quad Trophy event. It will be third year that the British SXS Racing Championship has joined forces with the BGS Trophy in Belgium to take part in the unique event. Unlike the events in the UK, as well…


Carlos Checa: “I love every single moment in the RZR as every minute is different.”

View 26th May 2017

Following a successful 20-year career racing superbikes at world level in a variety of championships – including the World Superbike Championship and MotoGP classes – Carlos Checa recently swapped two-wheels for four when he raced a Polaris RZR in the Afriquia Merzouga Rally. It was the first time that the 2011 World Superbike Champion had worked with a co-pilot when racing and they finished the challenging rally in 12th place out of 24 competitors in…


Polaris is vehicle of choice of Ministry of Interior in Slovakia

View 22nd May 2017

The Polaris Ranger XP900 EFI and Ranger 800 6×6 are the vehicles of choice by the Slovakian Fire and Rescue department, Border Police and Mountain Rescue Service. Following a tender for ‘Special Small Rescue Vehicles’ the Ministry of Interior in Slovakia now have a fleet of 250 Polaris Rangers. It’s not the first time that a Polaris has been chosen by the Ministry either, after a fleet of 16 Sportsman 800 ATVs joined the department…


Polaris RZR’s win at 2017 Afriquia Merzouga Rally

View 22nd May 2017

French pilot, Frederic Henricy won the SSV Class at the 2017 Merzouga Rally this weekend – part of the 2017 Dakar Series. He was joined on the podium by fellow Frenchman and Polaris driver, Ronald Basso, who finished in third place. Out of the 24 SXS vehicles competing in the SSV class, 15 were Polaris RZR’s – with Polaris drivers taking four out of the top five places. It was a change for 2011 World…


#RZRRacers: British SXS 1000cc Champions, Mark McCann and Jayne Ind

View 18th May 2017

As the iconic RZR celebrates its 10th birthday this year, we take a look at the racers who have taken it to victory throughout Europe, Middle East and Africa. Next up in our series are British SXS 1000cc Champions, Mark McCann and Jayne Ind from the United Kingdom. British Champion duo, Mark and Jayne have been racing Polaris machinery for four years and wouldn’t choose anything else… “For us, the best thing about Polaris is…


Polaris Ranger with Lock & Ride

View 9th May 2017

The Polaris Ranger has been a trusted partner of farmers, hunters and those looking after their homes and land for over a decade now. With a range of models available – from the mid-size two-seater Ranger 570 EPS, to the full-size crew 1028cc Ranger Diesel HD machine, the versatile ORV from Polaris is well-equipped for a variety of tasks, combining hard work with ease of use. With a comprehensive range of Lock & Ride accessories,…


#RZRRacers: Abu Dhabi Desert Challenge, Ahmed Al-Maqoodi

View 27th April 2017

As the iconic RZR celebrates its 10th birthday this year, we take a look at the racers who have taken it to victory throughout Europe, Middle East and Africa. First up is Ahmed Al-Maqoodi from the UAE. Winner of the 2016 Dubai International Rally and 2017 Abu Dhabi Desert Challenge, Al-Maqoodi shares his thoughts on his Polaris Racing Team UAE RZR 1000 following his T3 category win. “We finished 11th overall in Abu Dhabi and…


RJ Anderson’s XP1K4 Off-Road Video Now LIVE!

View 18th April 2017

The most-anticipated, off-road viral video of the year XP1K4 has launched! The fourth instalment of the wildly-successful film franchise features the driving skills of newly crowned 2017 UTV World Champion and three-time off-road champion, RJ Anderson. XP1K4 is five minutes of full-throttle, turbo-powered, mind-bending, off-road action! Anderson lays down a massive barrage of gravity defying stunts in his highly modified 2017 Polaris RZR XP Turbo EPS. He fearlessly attacks massive jumps, whoops, high-speed drifts and…


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2025 Polaris Off-Road Vehicles