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Polaris RZR Factory Racing Expands Program with All-New, Purpose-Built Race Vehicle Debuting at Dakar 2026

Polaris Off Road, the leader in off-road vehicle innovation, unveils the all-new Polaris RZR Pro R Rally ahead of Dakar 2026 – an all-new race machine engineered from the ground up to meet the demands of the world’s most extreme rally environments. The Pro R Rally represents Polaris’ most advanced competition-ready machine to date.  The Pro R Rally will be standing alongside the proven RZR Pro R Factory platform that delivered historic victories in 2024…

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Polaris Expands Vehicle Lineup in Call of Duty®: Warzone Season 01 with RZR Pro R 4 and Sportsman XP 1000

Polaris Inc. the global leader in powersports and off-road innovation, is expanding its collaboration with Call of Duty®, continuing to bridge the worlds of outdoor adventure and gaming through immersive, authentic experiences that resonate with fans. Following last year’s debut of the Polaris RZR Pro R 4 in Call of Duty: Warzone, Polaris is doubling down on its momentum in the gaming space with the introduction of the Polaris Sportsman XP 1000 within the world of…

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Polaris Returns to Dakar to Defend SSV Title: 2026 Factory and Partner Team Lineup Announcement

Polaris Returns to Dakar to Defend SSV Title: 2026 Factory and Partner Team Lineup Announcement Following two consecutive wins in the SSV category, Polaris is returning to Saudi Arabia in 2026 to defend its title at the 48th edition of the Dakar Rally. The 2026 campaign marks an expansion of Polaris’ racing ambitions in rally-raid, led by the LOEB FrayMédia Motorsport-RZR Factory Racing team. This year’s entry will see the debut of the all-new RZR…

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RANGER Stories: 5-star luxury in the Balearic Islands with Vestige Hotels, Menorca

Polaris is a firm believer that a product comes to life through its applications, partnerships, but most importantly, via the people who use it. To showcase the versatility of the RANGER, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and film how customers are using the Polaris RANGER in their day-to-day lives. The initiative, called RANGER Stories, is set to demonstrate the many ways in which the RANGER line-up…

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The Ultimate Off-Road Gift Guide for 2025

Polaris unveils its top picks from its latest 2026 off-road apparel & accessories collection, showcasing a range of new products and refreshed favourites ideal for the festive season. With the holidays now fast approaching, Polaris reveals its ultimate 2025 off-road gift guide featuring a curated selection of its latest riding gear, lifestyle apparel and premium accessories that make the perfect gift for fans of the brand and off-road enthusiasts alike. Carefully selected to suit every…

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Press Releases

Grab your ‘Polaris Passport’ and join the fun with Polaris Spain and Portugal…

View 29th June 2017

Polaris ATV and SXS vehicle owners around the world are welcomed to three loyalty events being hosted by Polaris Spain and Portugal from July to November. Attendees at all three of the events could be in with a chance of winning an entry into the 2018 Polaris Trophy – worth over 3000 euros. July 21-23 – Baja Experience Polaris – Aragon, Spain RZR owners have the chance to ‘join the race’ and experience the event…


#RZRRacers: Portuguese National Baja and Cross Country competitor, Rui Serpa

View 15th June 2017

As the iconic RZR celebrates its 10th birthday this year, we take a look at the racers who have taken it to victory throughout Europe, Middle East and Africa. Next up in our series is Rui Serpa from Portugal, competing in the National Baja and Cross Country Championship. Rui has been racing a Polaris RZR for two years and briefly raced in a different machine but swapped back at the earliest opportunity to his Polaris…


Register NOW: Polaris ORV EMEA Media site

View 8th June 2017

Find out all the latest news on Polaris Off-Road Vehicles in Europe, Middle East and Africa by registering on the Polaris ORV EMEA Media site here: www.polaris-orv.media – once signed-up, you’ll be able to download press releases and hi-resolution images. For further media information on Polaris ORV products, please contact the Polaris ORV Media Office on +44 (0) 1525 270100 or email us at: press@polaris-orv.media or follow us on Twitter @polarisEMEA_PR  


SXS Racing and BGS Trophy join forces for European racing events

View 31st May 2017

On Saturday 8 and 9 July, Polaris UTV’s from throughout the UK and Ireland will be take the trip to Bastogne, Belgium to race against SXS racers from across Europe in the UTV class of the European Quad Trophy event. It will be third year that the British SXS Racing Championship has joined forces with the BGS Trophy in Belgium to take part in the unique event. Unlike the events in the UK, as well…


Carlos Checa: “I love every single moment in the RZR as every minute is different.”

View 26th May 2017

Following a successful 20-year career racing superbikes at world level in a variety of championships – including the World Superbike Championship and MotoGP classes – Carlos Checa recently swapped two-wheels for four when he raced a Polaris RZR in the Afriquia Merzouga Rally. It was the first time that the 2011 World Superbike Champion had worked with a co-pilot when racing and they finished the challenging rally in 12th place out of 24 competitors in…


Polaris is vehicle of choice of Ministry of Interior in Slovakia

View 22nd May 2017

The Polaris Ranger XP900 EFI and Ranger 800 6×6 are the vehicles of choice by the Slovakian Fire and Rescue department, Border Police and Mountain Rescue Service. Following a tender for ‘Special Small Rescue Vehicles’ the Ministry of Interior in Slovakia now have a fleet of 250 Polaris Rangers. It’s not the first time that a Polaris has been chosen by the Ministry either, after a fleet of 16 Sportsman 800 ATVs joined the department…


Polaris RZR’s win at 2017 Afriquia Merzouga Rally

View 22nd May 2017

French pilot, Frederic Henricy won the SSV Class at the 2017 Merzouga Rally this weekend – part of the 2017 Dakar Series. He was joined on the podium by fellow Frenchman and Polaris driver, Ronald Basso, who finished in third place. Out of the 24 SXS vehicles competing in the SSV class, 15 were Polaris RZR’s – with Polaris drivers taking four out of the top five places. It was a change for 2011 World…


#RZRRacers: British SXS 1000cc Champions, Mark McCann and Jayne Ind

View 18th May 2017

As the iconic RZR celebrates its 10th birthday this year, we take a look at the racers who have taken it to victory throughout Europe, Middle East and Africa. Next up in our series are British SXS 1000cc Champions, Mark McCann and Jayne Ind from the United Kingdom. British Champion duo, Mark and Jayne have been racing Polaris machinery for four years and wouldn’t choose anything else… “For us, the best thing about Polaris is…


Polaris Ranger with Lock & Ride

View 9th May 2017

The Polaris Ranger has been a trusted partner of farmers, hunters and those looking after their homes and land for over a decade now. With a range of models available – from the mid-size two-seater Ranger 570 EPS, to the full-size crew 1028cc Ranger Diesel HD machine, the versatile ORV from Polaris is well-equipped for a variety of tasks, combining hard work with ease of use. With a comprehensive range of Lock & Ride accessories,…


#RZRRacers: Abu Dhabi Desert Challenge, Ahmed Al-Maqoodi

View 27th April 2017

As the iconic RZR celebrates its 10th birthday this year, we take a look at the racers who have taken it to victory throughout Europe, Middle East and Africa. First up is Ahmed Al-Maqoodi from the UAE. Winner of the 2016 Dubai International Rally and 2017 Abu Dhabi Desert Challenge, Al-Maqoodi shares his thoughts on his Polaris Racing Team UAE RZR 1000 following his T3 category win. “We finished 11th overall in Abu Dhabi and…


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2026 Polaris Off-Road Vehicles