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Polaris Unveils 2027 European Lineup Led by New RANGER Diesel Nordic Pro

Polaris Off Road, the world leader in powersports and off-road innovation, unveiled its 2027 European vehicle lineup, featuring new cab-equipped work vehicles and enhanced ride and drivability updates designed for agricultural, forestry, and property management applications. Leading the 2027 lineup is the new RANGER Diesel Nordic Pro, which combines the proven diesel platform with a factory-installed cab, heating, and weather protection for year-round productivity. “For 2027, we’re focused on delivering more value and capability across…

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Polaris Unleashes its Most Powerful SXS ever to Spearhead its 2027 RZR Lineup

Polaris Off Road today unveils the latest expansion of its high-performance, multi-terrain vehicle portfolio in the European market. Taking centre stage is the RZR Pro R Boost, the brand’s most powerful side-by-side to date, engineered for professional off-road racing at the highest level. The RZR platform has dominated international SSV racing since its inception. As back-to-back Dakar SSV champions, Polaris are uniquely positioned to bring the highest level of off-road racing performance to its customers…

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RANGER 500 Arrives in Europe: Polaris Quality at an Accessible Price Point

Polaris Off Road announces the arrival of the RANGER 500 in Europe, expanding its RANGER lineup with a compact and capable utility side-by-side designed to make work easier and ownership more accessible.  Launched in North America last year, the RANGER 500 now brings its proven performance to European customers under the philosophy of “Right Tool, Right Price”, backed by Polaris’ 70-years of powersport innovation. Built to deliver value and versatility, the RANGER 500 combines trusted…

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Polaris Unveils 2026 RZR Pro XP Ultimate with Street-Legal Tractor Homologation

Polaris Off-Road has announced the release of the 2026 RZR Pro XP Ultimate, now available in Tractor (T1b) homologation.  After inventing the Sport SXS category in 2007, Polaris RZR has delivered legendary victories in racing championships across the world, including the Baja 1000, the FIA W2RC World Title, and nine SSV Dakar Rally Victories. Having sustained its position as the market leader since its inception, the Polaris RZR platform now adds street legality to the…

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Polaris Elevates the Lengendary Ride and Handling of RZR with the All-New RZR Pro R Ultra Edition

Europe, Middle East and Africa: Racing Units Only / Limited Quantities New Limited-Edition Model Features DYNAMIX DVS Suspension with Factory-Integrated Active Sway Bar Links for Enhanced Control and Comfort Across Demanding Terrain New Technology Tested and Proven by RZR Factory Racing in the Harshest Conditions — Open Desert Dominance, Claiming 2025 SCORE Series Championship, and Back-to-Back Baja 1000 Victories Polaris Off Road, the world leader in powersports and off-road innovation, today introduced the industry’s first…

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Press Releases

Polaris RZR: From Sketch to Showroom…

View 19th October 2017

Celebrating its 10th anniversary this year, Polaris changed the off-road world forever with the launch of the RZR 800. It was in 2005 that Project ‘VISTA’ – the code name for the development of the RZR – begun, but in the early days it was undecided whether the SXS vehicle should lean more towards being a utility vehicle like the existing Ranger or whether the company should explore a new avenue and break into a…


#RZRRacers: For the Retat’s, racing is a family affair…

View 12th October 2017

As the iconic RZR celebrates its 10th birthday this year, we take a look at the racers who have taken it to victory throughout Europe, Middle East and Africa. Next up in our series is 21-year-old Denis Retat from Poland racing the RZR XP 1000 in the Super Rally in Poland. It was double success for brothers Denis and Nicolas Retat, who were both top of their class, racing to victory in their Polaris RZR…


2018 Polaris GENERAL 1000 Deluxe with ABS unveiled

View 15th September 2017

Polaris Industries unveiled an industry first today ahead of its annual Polaris Camp event in Reygades, France (16-17 September) with the introduction of ABS to its versatile side-by-side GENERAL for model year 18 – the first time such a system has been made available in the industry. Developed at the Polaris Opole facility in Poland, the GENERAL 1000 EPS Deluxe – T1b ABS is the market’s first Tractor homologated side-by-side to feature ABS, making the…


Polaris engineered Parts, Accessories and Apparel

View 7th September 2017

With over 1900 individual accessories available across the Off-Road Vehicle range, the range of genuine engineered Polaris Parts and Accessories is just one of the strengths of the Polaris brand. There are thousands of combinations available for whatever the need may be – from weather protection, style, performance, winches, tyres/tracks, ploughs, audio, storage and much more – there are plenty of solutions and upgrades to choose from. Developed by the same highly-experienced team and alongside…


Polaris announce 2018 model highlights and updates

View 27th July 2017

Polaris has announced its 2018 off-road vehicle line-up highlights, with the introduction of a brand-new model and a host of significant updates across the RANGER, RZR and Sportsman families, including an all-new chassis, improved performance and enhanced technology. Following the introduction of several new models for MY2017, Polaris continues to lead the charge into 2018 with innovative new products and solutions to further enhance user experience. RANGER – MY18 Headline news for RANGER is the…


Polaris Sportsman in Norway

View 20th July 2017

Much of the 385,000 square kilometres of land of Norway is dominated by mountainous, high terrain with fjords and deep grooves cut into the land – challenging ground for some, but not the Polaris Sportsman, which is why it’s the vehicle of choice for many of the country’s inhabitants for their utility and recreational uses. “The Sportsman 6×6 is by far the most popular model in our range here – as well as the standard…


Watch Jutta Kleinschmidt during the German Off-road Masters LIVE from a Polaris RZR 1000XP

View 10th July 2017

Jutta Kleinschmidt and Lina van de Mars compete in 24-hour German Off-road Masters in Polaris RZR 1000XP vehicles Girls v Boys teams compete to win the racing battle LIVE stream from inside the female-only team machine will be available online ASS4x4 and WERK1 Racing will be racing two Polaris RZR 1000XP vehicles at the 24-hour German Off-road Masters (27-30 July) – with some well-known drivers – fans can watch LIVE on Facebook. The team will…


Grab your ‘Polaris Passport’ and join the fun with Polaris Spain and Portugal…

View 29th June 2017

Polaris ATV and SXS vehicle owners around the world are welcomed to three loyalty events being hosted by Polaris Spain and Portugal from July to November. Attendees at all three of the events could be in with a chance of winning an entry into the 2018 Polaris Trophy – worth over 3000 euros. July 21-23 – Baja Experience Polaris – Aragon, Spain RZR owners have the chance to ‘join the race’ and experience the event…


#RZRRacers: Portuguese National Baja and Cross Country competitor, Rui Serpa

View 15th June 2017

As the iconic RZR celebrates its 10th birthday this year, we take a look at the racers who have taken it to victory throughout Europe, Middle East and Africa. Next up in our series is Rui Serpa from Portugal, competing in the National Baja and Cross Country Championship. Rui has been racing a Polaris RZR for two years and briefly raced in a different machine but swapped back at the earliest opportunity to his Polaris…


Register NOW: Polaris ORV EMEA Media site

View 8th June 2017

Find out all the latest news on Polaris Off-Road Vehicles in Europe, Middle East and Africa by registering on the Polaris ORV EMEA Media site here: www.polaris-orv.media – once signed-up, you’ll be able to download press releases and hi-resolution images. For further media information on Polaris ORV products, please contact the Polaris ORV Media Office on +44 (0) 1525 270100 or email us at: press@polaris-orv.media or follow us on Twitter @polarisEMEA_PR  


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2026 Polaris Off-Road Vehicles