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Polaris Off Road Expands 2026 Family Lineup, Including All-New 2-Up ATV Offering

FOR EUROPE ONLY All-new 2-up Polaris Sportsman models across the 570 and 1000 platforms, purpose-built for two riders New features, quality improvements, colours & graphics and accessories announced across the Sportsman lineup Rider-inspired performance and styling enhancements across Polaris GENERAL and RANGER CREW models Following the launch of all-new upgrades to the RANGER Nordic Pro platform earlier this year, Polaris Off Road, the world leader in powersports and off-road innovation, today announced its complete 2026…

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Polaris RZR and Motorsport Legends Steal the Show at Red Bull Drift Masters

The National Stadium in Warsaw, Poland, became the stage for one of the most spectacular motorsport events of the year. The Red Bull Drift Masters Grand Finale 2025 drew the attention of millions of fans worldwide, and one of its main highlights was the Clash of Legends – a unique showdown in which motorsport icons competed in identical Polaris RZR Pro R Sport vehicles. Taking place from 12-13 September, the event has already reached an…

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Polaris Off Road Elevates 2026 RANGER Lineup with Enhanced Factory Features for Nordic Pro Models

Stay ahead of the unexpected with RANGER Nordic Pro Edition UTVs, Polaris’ most premium and comfortable ride experience yet with a complete cab system now fitted as standard for 2026, along with in-cab heater system, factory-installed winch and premium bench seating. Rider-inspired upgrades and stylish colours seen across the 2026 RANGER lineup New graphics and colours available on select Polaris Youth models Polaris Off Road, the world leader in powersports and off-road innovation, has announced…

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RANGER Stories: Keeping the mountains moving in Saalbach Hinterglemm, Austria

Polaris is a firm believer that a product comes to life through its applications, partnerships but most importantly, via the people who use it. To showcase the versatility of the Ranger, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and film how customers are using the Polaris Ranger in their day-to-day lives. The initiative, called Ranger Stories, is set to demonstrate the many ways in which the RANGER…

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Polaris RZR wins Dakar 2025: Victory for Sébastien Loeb Racing – RZR Factory Racing in the SSV category

Polaris RZR Pro R Factory wins the SSV Dakar Rally 2025 for the second consecutive year with the Sébastien Loeb Racing – RZR Factory Racing Team This victory marks eight total wins at Dakar for Polaris The Sébastien Loeb Racing – RZR Factory Racing team has brilliantly defended its title in the SSV T4 category during the 47th edition of the Dakar Rally, held from January 3 to 17, 2025, in Saudi Arabia. The goal…

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Press Releases

Ultimate RANGER Experience: Icelandic escape to celebrate 20 years of RANGER

View 12th August 2019

2018 marked the 20th anniversary of the Polaris RANGER – the iconic side-by-side utility vehicle – and saw the launch of the ‘Ultimate RANGER Experience’ competition which gave RANGER fans a chance to win a once-in-a-lifetime experience. Courtesy of Polaris, two lucky winners from Belgium were chosen to go on a remarkable trip to Iceland where they could explore the magnificent landscape up-close in a RANGER. The trip consisted of three full days exploring everything…


Polaris celebrates 65th anniversary with industry-leading 2020 off-road lineup

View 7th August 2019

All new models are now available to order in Middle East and Africa, and will be available in Europe from 2020. Polaris Off Road, the world leader in powersports and off-road innovation, recently introduced its 2020 model year lineup, highlighted by the next generation of the all-time best-selling RANGER with the new RANGER 1000 and RANGER CREW 1000; an all-new class of extreme performance side-by-sides with the RZR Pro XP lineup; and the industry’s first…


Polaris’ Lunar Rover Replica commemorates the 50-year anniversary of Apollo 11

View 25th July 2019

Fifty years ago, mankind accomplished the ultimate off-road odyssey when they landed on the moon. To honour and celebrate the legends of the Apollo 11 mission, Polaris Industries collaborated with the US Space and Rocket Centre (USSRC) in Huntsville, Alabama to create a working replica of the Lunar Rover. This was the ultimate off-road project for Polaris. The new Polaris Lunar Rover Replica made its first public debut in Huntsville, Alabama at the USSRC Apollo…


Podium finish for Polaris at this year’s Silk Way Rally

View 22nd July 2019

Jose Luis Pena Campo, Spanish pilot of the Polaris RZR Turbo in this year’s Silk Way Rally, crossed the finish line in an incredible second place, despite facing a multitude of challenges along the way. The ninth edition of the Silk Way Rally concluded on Tuesday 16th July after ten long and demanding stages that brought dramatic landscapes – ranging from the narrow, forest roads in Siberian taiga, to the high dunes of the Gobi…


New Polaris Off-Road clothing collection for 2019

View 19th July 2019

Polaris Off-Road Vehicles has announced a new collection of technical clothing now available in Europe, Middle East and Africa. The new Polaris Off-Road collection has been designed and produced in collaboration with Kenny Racing – the well-known French MX and off-road apparel brand. With the off-road expertise of Polaris and the technical design and production experience of Kenny, the collaboration introduces a range of innovative and practical riding apparel. No matter the task, journey or…


#RZRRacer: T3 FIA World Champion, José Luis Peña Campo, on entering the Silk Way Rally

View 1st July 2019

José Luis Peña Campo, the FIA 2018 Cross Country Rally World Cup Champion of the T3 category, is no stranger to gruelling off-road conditions, intense riding and harsh environments; and now the Polaris Xtreme Plus pilot will be the first ever Spaniard to enter the Silk Way Rally 2019 in the SSV category – considered one of the most extreme events next to the Dakar Rally. Having previously raced at the Dakar Rally, the Silk…


The Polaris Ranger is the perfect partner for mountain rescue teams in Germany

View 20th May 2019

Whether skiers, hikers or alpine dwellers, anybody who has an accident on snow-covered slopes and remote highlands rely on mountain rescue services. The first responders face the difficult challenge of mastering the dangerous terrain whilst working against the clock to get to the scene as quickly as possible. In Erzgebirge, Germany, the rescue teams of the Rittersgrün and Johanngeorgenstadt mountain guards rely on the Polaris RANGER, which has been specially adapted to transport its patients…


New Special Edition Sportsman models for 2019

View 30th April 2019

Polaris has introduced two brand-new Sportsman models to the European line-up for 2019, along with a host of new colour options for the existing range. Following the recent introduction of the new RANGER Diesel and RANGER XP 1000 EPS with ABS, Polaris continues to announce new product options for 2019 with two new Special Edition Sportsman models; the Sportsman 570 EPS Agri Edition in White Lightning, and the Sportsman 570 EPS Black Edition in Black…


Polaris proud to support landmark nature series

View 12th April 2019

When filming polar bears on the remote Norweigan island of Svalbard, for the forthcoming Netflix Original series ‘Our Planet’, the Polaris RZR Turbo was the vehicle of choice for production company, Silverback Fims. Launched on April 5, Our Planet is the first and only landmark nature series produced  as a Netflix Original and will be available to be viewed all over the globe. Filming for the series first took place in April 2018, on the…


The all-new RANGER Diesel from Polaris: Durable. Dependable. Capable.

View 10th April 2019

For Europe, Africa, Middle East, Australia and New Zealand only.   Polaris has introduced the all-new RANGER Diesel for 2019, developed specifically for markets in Europe, Middle East, Africa, Australia and New Zealand. Debuting in dealerships this spring, the new RANGER Diesel redefines refinement with the introduction of a brand-new diesel engine and updated chassis, along with superior levels of comfort, handling and driving capabilities that make it even more durable, dependable and capable. Rodrigo…


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2025 Polaris Off-Road Vehicles