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Polaris Returns to Dakar to Defend SSV Title: 2026 Factory and Partner Team Lineup Announcement

Polaris Returns to Dakar to Defend SSV Title: 2026 Factory and Partner Team Lineup Announcement Following two consecutive wins in the SSV category, Polaris is returning to Saudi Arabia in 2026 to defend its title at the 48th edition of the Dakar Rally. The 2026 campaign marks an expansion of Polaris’ racing ambitions in rally-raid, led by the LOEB FrayMédia Motorsport-RZR Factory Racing team. This year’s entry will see the debut of the all-new RZR…

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RANGER Stories: 5-star luxury in the Balearic Islands with Vestige Hotels, Menorca

Polaris is a firm believer that a product comes to life through its applications, partnerships, but most importantly, via the people who use it. To showcase the versatility of the RANGER, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and film how customers are using the Polaris RANGER in their day-to-day lives. The initiative, called RANGER Stories, is set to demonstrate the many ways in which the RANGER line-up…

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The Ultimate Off-Road Gift Guide for 2025

Polaris unveils its top picks from its latest 2026 off-road apparel & accessories collection, showcasing a range of new products and refreshed favourites ideal for the festive season. With the holidays now fast approaching, Polaris reveals its ultimate 2025 off-road gift guide featuring a curated selection of its latest riding gear, lifestyle apparel and premium accessories that make the perfect gift for fans of the brand and off-road enthusiasts alike. Carefully selected to suit every…

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Polaris RZR prepared by Santag Racing crowned 2025 FIA World Rally-Raid SSV Champion

Portuguese duo, Alexandre Pinto and Bernardo Oliveira of the Old Friends Rally Team, have been crowned the 2025 SSV World Champions in the FIA World Rally-Raid Championship (W2RC) following a home victory at the BP Ultimate Rally Raid Portugal with the Polaris RZR Pro R, developed and prepared by Santag Racing, continuing to dominate the world of cross-country rallying. Pinto and Oliveira delivered a historic performance, securing their first-ever world title — and marking another…

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Celebrating 40 Years of Polaris ATVs

Polaris celebrates four decades since the launch of the first American-engineered ATV Introducing the 2026 Polaris Sportsman XP 1000 S 40th Anniversary Edition – a special release inspired by Polaris’ heritage Polaris launches ‘40 Years Strong’ video campaign, paying tribute to the many ways riders have relied on Polaris ATVs over the years. Polaris Off Road, the world leader in powersports and off-road innovation, is celebrating a historic milestone: 40 years since the introduction of…

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Press Releases

Polaris – Modern solutions for a traditional industry

View 6th April 2017

Home to over 300 million olive trees and considered to be the world’s leading producer and exporter, Spain takes its olive industry very seriously; which is why many of the country’s farmers are turning to the world’s largest off-road vehicle manufacturer – Polaris. With significant experience supporting olive farmers in the Spanish market specifically, Polaris products have become an increasingly familiar sight, with the Sportsman 570 and Ace 570 models allowing farmers to streamline their…


Polaris Introduces First Single-Seat Youth Vehicle

View 7th March 2017

New ACE 150 EFI offers single-seat freedom for kids Polaris, the industry leader in youth off-road vehicles, today announced another first in the category, the single-seat Polaris ACE 150 EFI, the industry’s only single-seat youth model with a protective cab frame. Modeled after Polaris ACE vehicles, the new Polaris ACE 150 EFI gives those who are 10 years old or older – age varies by market – the single-seat freedom enjoyed by their adult counterparts….


Torres, Roldan and Polaris take 2017 Dakar SSV title

View 24th January 2017

Leandro Torres and co-driver Lourival Roldan have become the very first Dakar SSV class winners, taking the 2017 title in their factory Xtreme Plus Polaris RZR1000XT machine, by an impressive 4h 42m.


Polaris locks out top five positions at Dakar midpoint

View 24th January 2017

Polaris Factory drivers have dominated the first half of Dakar 2017, locking out the top five positions in the newly recognised SSV class, as competitors reached rest day on Sunday (Jan 8), the traditional midway point.


Polaris aiming for 2017 Dakar title & first SSV class win

View 21st December 2016

In just under two weeks time, the world’s toughest race makes its debut in Paraguay, kicking off the 39th edition of the legendary Dakar event, with Polaris looking to secure its sixth win and take the event’s very first SSV class title in the process.


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2025 Polaris Off-Road Vehicles