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Polaris Elevates the Lengendary Ride and Handling of RZR with the All-New RZR Pro R Ultra Edition

Europe, Middle East and Africa: Racing Units Only / Limited Quantities New Limited-Edition Model Features DYNAMIX DVS Suspension with Factory-Integrated Active Sway Bar Links for Enhanced Control and Comfort Across Demanding Terrain New Technology Tested and Proven by RZR Factory Racing in the Harshest Conditions — Open Desert Dominance, Claiming 2025 SCORE Series Championship, and Back-to-Back Baja 1000 Victories Polaris Off Road, the world leader in powersports and off-road innovation, today introduced the industry’s first…

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DAKAR 2026 – LOEB FRAYMEDIA MOTORSPORT CLAIMS SSV VICTORY AND PLACES THREE CREWS IN THE TOP 10

LOEB FrayMédia Motorsport delivered a major performance at this edition of the Dakar, securing victory in the SSV category while placing three crews inside the overall top 10. A collective result that confirms the strength, competitiveness and overall level of the team’s sporting programme. At the end of a particularly demanding Dakar — covering more than 8,000 kilometres, including nearly 5,000 kilometres of timed special stages across 13 stages — LOEB FrayMédia Motorsport established itself…

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Polaris Wins Historic Third Consecutive Dakar Rally; Brock Heger Defends SSV Title in new RZR Pro R Rally

At the 2026 Dakar Rally, Polaris showcased its strength on the global off-road stage, securing a historic third consecutive victory in the SSV class and a second under the LOEB FrayMédia Motorsport – RZR Factory Racing banner. In a gruelling 8,000-kilometre test of endurance across Saudi Arabia, Polaris delivered a masterclass performance, culminating in a win and third place for the RZR Pro R Rally within the final standings, as well as strong finishes throughout…

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Polaris RZR Factory Racing Expands Program with All-New, Purpose-Built Race Vehicle Debuting at Dakar 2026

Polaris Off Road, the leader in off-road vehicle innovation, unveils the all-new Polaris RZR Pro R Rally ahead of Dakar 2026 – an all-new race machine engineered from the ground up to meet the demands of the world’s most extreme rally environments. The Pro R Rally represents Polaris’ most advanced competition-ready machine to date.  The Pro R Rally will be standing alongside the proven RZR Pro R Factory platform that delivered historic victories in 2024…

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Polaris Expands Vehicle Lineup in Call of Duty®: Warzone Season 01 with RZR Pro R 4 and Sportsman XP 1000

Polaris Inc. the global leader in powersports and off-road innovation, is expanding its collaboration with Call of Duty®, continuing to bridge the worlds of outdoor adventure and gaming through immersive, authentic experiences that resonate with fans. Following last year’s debut of the Polaris RZR Pro R 4 in Call of Duty: Warzone, Polaris is doubling down on its momentum in the gaming space with the introduction of the Polaris Sportsman XP 1000 within the world of…

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Press Releases

Ranger Stories: Driving Change at Lac Blanc Bike Park in France

View 14th December 2022

Polaris Off Road continues its Ranger Stories video series in a new light with the introduction of the ‘Ranger Stories: Driving Change’ initiative. Polaris is a firm believer that a product comes to life through its applications, partnerships but most importantly, via the people who use it; which is why once again, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and capture how its customers are driving change…


The road to Dakar: Xtremeplus heads to Dakar 2023 with the Polaris RZR Pro R

View 6th December 2022

The FIA-FIM World Rally-Raid Championship will officially start in less than one month with the Dakar Rally 2023, and the Xtremeplus team are gearing up to take on the challenge in the all-new Polaris RZR Pro R, along with six international teams.  The 45th edition of the Dakar Rally is set to be held in Saudi Arabia – the fourth time that the country has hosted the event – and will take place between 31…


Sébastien Loeb Racing and Polaris join forces for a 5-year rally-raid program

View 4th November 2022

With the aim of playing the leading role in the SSV T4 category, this association will begin during the fourth edition of the Dakar in Saudi Arabia, the first round of the 2023 FIA and FIM World Rally-Raid Championship, which will be held from 31 December 2022 to 15 January 2023. A COMBINATION OF EXPERTISE AND RENOWN Polaris Off-Road Vehicles and the team of nine-time WRC world rally champion, Sébastien Loeb, are pleased to announce…


Kamena Rally Team sets sights on Dakar 2024 with Polaris RZR

View 21st October 2022

Polaris factory team, Kamena Rally Team, has the ultimate goal of racing the Polaris RZR in the 2024 Dakar Rally – a race that continues to ignite the imagination of all motorsport enthusiasts since its inception. After being appointed as a Polaris Poland Factory team in 2021, the Kamena Rally Team has been incredibly successful with the Polaris RZR in the FIM Baja European Championship, the FIM World Cup for Cross-Country Bajas, earning a total…


All-women team successfully complete the Polaris Outlanding Project in Iceland

View 12th October 2022

Polaris’ all-women team of riders from across Europe have successfully completed the Polaris Outlanding Project – a week-long, 100% outdoor expedition across the volcanic landscape of Iceland – that took place this September. With a strong female-forward focus, six women represented Polaris from France, Germany, Spain, Sweden and the UK, all with a shared passion for the outdoors and adventure. But this wasn’t just an expedition to showcase the capabilities of Polaris’ side-by-side lineup in…


Polaris France celebrates the success of the 17th edition of Polaris Camp

View 29th September 2022

Polaris France, once again hosted their 17th edition of Polaris Camp in the beautiful village of Reygades, nestled in the Dordogne valley.  On the weekend of the 17-18 September, hundreds of Polaris owners and their vehicles came together for an exceptional weekend of dedicated off-roading. Although starting off chilly, the sun soon came out and so did the smiles, making for a convivial and enthusiastic atmosphere: The weekend promised to be another great success.   Situated…


Women-only Polaris expedition set to take place across Iceland

View 26th August 2022

Polaris Outlanding Project 2022: Polaris heads to Iceland in September 3 Polaris side-by-side vehicles 7 days of riding across the Icelandic landscape 100% outdoor experience Showcasing the extreme versatility and adventure-ready nature of the Polaris Off Road side-by-side lineup, the Polaris Outlanding Project is set to support six female team members, as they prepare for the journey of a lifetime across the volcanic landscape of Iceland. Taking place this September, the specially-equipped Polaris vehicles will…


New upgrades and colours set to land across Polaris Off Road dealerships for 2023

View 2nd August 2022

FOR EUROPE, MIDDLE EAST AND AFRICA ONLY. Polaris Off Road Vehicles announces its 2023 line-up today with an impressive range of new upgrades and colours introduced across its RANGER, RZR, General and Sportsman models. Keen to set the standard for tailored options to fit its customers’ style, tastes and preferences, Polaris continues to add new choices to its latest off-road vehicle offering, as well as continued upgrades to its range for optimal performance. POLARIS RANGER…


Ranger Stories: Driving Change at Les 3 Dindes Animal Refuge in France

View 21st July 2022

Polaris Off Road continues its Ranger Stories video series in a new light with the introduction of the ‘Ranger Stories: Driving Change’ initiative. Polaris is a firm believer that a product comes to life through its applications, partnerships but most importantly, via the people who use it; which is why once again, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and capture how its customers are driving change…


Polaris continues its partnership with Xtremeplus team ahead of Dakar 2023

View 18th July 2022

Polaris Off Road Vehicles is pleased to announce the renewal of its partnership with Xtremeplus for the 2022 racing season and the 2023 Dakar Rally. Led by Marco Piana, the French team has been a longstanding partner of Polaris since 2005 when the team owner decided to enrol a team of ATVs in the Morocco Rally before entering the Dakar Rally. When the Dakar moved to South America, Piana entered a team of four ATVs…


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2026 Polaris Off-Road Vehicles