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Polaris Returns To EICMA 2026 With Its Most Powerful Off Road Line-Up Yet

From the 275-horsepower RZR Pro R Boost and the hardworking RANGER XP 1000 Nordic Pro, to the INDY VR1 137 DYNAMIX snowmobile, Polaris to showcase the premium performance, innovation and proven toughness that defines its global portfolio    OCTOBER 27, 2026 – Polaris returns to EICMA 2026 with a line-up that illustrates why it is the global powersports leader and how it continues to bring the latest in innovation and technology to the industry. Taking…

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Polaris Dominates 2026 Baja Portalegre 500 Rally With Overall Podiums And Dual-Category Victories

Release Date: 23 October 2026 PORTALEGRE, PORTUGAL – Polaris once again demonstrated its side-by-side racing authority at the historic 40th edition of the BP Ultimate Baja Portalegre 500 last weekend, securing second and third place in the overall final standings, sweeping both FIA SSV and FIM class honours, while also unveiling the all-new 275 HP Polaris RZR Pro R Boost for the first time in Europe. Serving as round six of the FIA World Baja…

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Polaris Unveils 2027 European Lineup Led by New RANGER Diesel Nordic Pro

Polaris Off Road, the world leader in powersports and off-road innovation, unveiled its 2027 European vehicle lineup, featuring new cab-equipped work vehicles and enhanced ride and drivability updates designed for agricultural, forestry, and property management applications. Leading the 2027 lineup is the new RANGER Diesel Nordic Pro, which combines the proven diesel platform with a factory-installed cab, heating, and weather protection for year-round productivity. “For 2027, we’re focused on delivering more value and capability across…

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Polaris Unleashes its Most Powerful SXS ever to Spearhead its 2027 RZR Lineup

Polaris Off Road today unveils the latest expansion of its high-performance, multi-terrain vehicle portfolio in the European market. Taking centre stage is the RZR Pro R Boost, the brand’s most powerful side-by-side to date, engineered for professional off-road racing at the highest level. The RZR platform has dominated international SSV racing since its inception. As back-to-back Dakar SSV champions, Polaris are uniquely positioned to bring the highest level of off-road racing performance to its customers…

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RANGER 500 Arrives in Europe: Polaris Quality at an Accessible Price Point

Polaris Off Road announces the arrival of the RANGER 500 in Europe, expanding its RANGER lineup with a compact and capable utility side-by-side designed to make work easier and ownership more accessible.  Launched in North America last year, the RANGER 500 now brings its proven performance to European customers under the philosophy of “Right Tool, Right Price”, backed by Polaris’ 70-years of powersport innovation. Built to deliver value and versatility, the RANGER 500 combines trusted…

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Press Releases

Polaris & Troy Lee Designs combine legendary styling and unparalleled performance with all-new, limited edition RZR Pro R and RZR 200 models

View 3rd February 2023

New RZR Pro R Troy Lee Designs Edition Offers the Ultimate Combination of Style & Performance, Featuring Revolutionary Power, Incredible Strength & Next-Level Control New Youth RZR 200 EFI Troy Lee Designs Edition Marks Polaris’ First Ever Limited Edition RZR 200, Fuels the Passion of Young Riders with Industry-Leading Safety Features and Kid-Friendly Performance   MINNEAPOLIS, MN –  Polaris Off Road, the leader in off-road vehicle innovation, has unleashed two show-stopping limited edition offerings in partnership…


Ready for your next mission: Polaris Sportsman 570 EPS Military Tan Edition

View 25th January 2023

For Europe, Middle East, and Africa only For 2023, Polaris has announced a new Military Tan edition for its bestselling Sportsman 570 ATV lineup, ready for whatever your next mission may be. Taking inspiration from Polaris’ tactical military vehicles that have redefined ultra-light mobility for military organisations around the world, the Sportsman 570 Military Tan edition features the same classic-yet-subtle Military Tan body paint finish – a colour exclusively available for Polaris customers in Europe,…


Polaris’ latest off-road kit for 2023

View 18th January 2023

Polaris Off-Road Vehicles are renowned for their off-road capabilities and durability, but this isn’t just limited to their vehicles, their apparel range also maintains the same quality, so riders know they will be protected from head to toe. Dario Baraggia, PG&A Manager at Polaris Off Road Vehicles EMEA said: “The 2023 apparel collection has been designed with Polaris’ renowned durability and comfort in mind so customers know that they are getting the highest quality that lasts…


Polaris named the official off-road vehicle supplier to the Race of Champions 2023

View 12th January 2023

Polaris is extremely proud to have been chosen again this year as the official off-road vehicle supplier for the star-studded Race of Champions (ROC SNOW + ICE) that will take place at the end of this month on the frozen ocean of Pite Havsbad in Sweden. Continuing on from the successful partnership for last year’s event, Polaris Sweden will be supplying a fleet of Polaris RZR vehicles to support the highly competitive off-road racing at…


Dakar 2023: Xtreme+ teams continue to push towards the finish podium

View 11th January 2023

The 2023 Dakar Rally, the most arduous off-road event in the world, officially began on 31st December. With a turbulent and exciting start, the opening stages of the Dakar have already presented extreme navigational challenges, beautiful coastal views, winding routes through canyons and sheer mountains of sand to overcome, and not forgetting the intense weather conditions that forced organisers to shorten the special in stage 3. The Xtremeplus team continue to overcome each stage at…


Dakar 2023: Interview with the Sébastien Loeb Racing team

View 5th January 2023

2023’s Dakar Rally is officially underway. Ahead of the big event, Polaris Off Road caught up with the two pilots in the SSV (T4) fight from the Sébastien Loeb Racing team to find out more about their aspirations and preparations for the world’s toughest rally. The Sébastien Loeb Racing team comprises two SSV crews: Xavier de Soultrait and co-pilot Martin Bonnet (#415), and Florent Vayssade and co-pilot Nicolas Rey (#418). Having competed in the Dakar…


How to build a Dakar Rally contender

View 20th December 2022

With six Polaris Pro R machines lined up to take to the start of the Dakar Rally in less than two weeks, the Xtremeplus squad is well prepared for arguably the world’s toughest race in Saudi Arabia. Power, strength, and control. The new Polaris Pro R is built for the most demanding riders, rewriting the rules of side-by-side performance. Match that with the experience and skill of the French Xtremeplus team – who represents the…


Ranger Stories: Driving Change at Lac Blanc Bike Park in France

View 14th December 2022

Polaris Off Road continues its Ranger Stories video series in a new light with the introduction of the ‘Ranger Stories: Driving Change’ initiative. Polaris is a firm believer that a product comes to life through its applications, partnerships but most importantly, via the people who use it; which is why once again, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and capture how its customers are driving change…


The road to Dakar: Xtremeplus heads to Dakar 2023 with the Polaris RZR Pro R

View 6th December 2022

The FIA-FIM World Rally-Raid Championship will officially start in less than one month with the Dakar Rally 2023, and the Xtremeplus team are gearing up to take on the challenge in the all-new Polaris RZR Pro R, along with six international teams.  The 45th edition of the Dakar Rally is set to be held in Saudi Arabia – the fourth time that the country has hosted the event – and will take place between 31…


Sébastien Loeb Racing and Polaris join forces for a 5-year rally-raid program

View 4th November 2022

With the aim of playing the leading role in the SSV T4 category, this association will begin during the fourth edition of the Dakar in Saudi Arabia, the first round of the 2023 FIA and FIM World Rally-Raid Championship, which will be held from 31 December 2022 to 15 January 2023. A COMBINATION OF EXPERTISE AND RENOWN Polaris Off-Road Vehicles and the team of nine-time WRC world rally champion, Sébastien Loeb, are pleased to announce…


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2026 Polaris Off-Road Vehicles