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Polaris Returns to Dakar to Defend SSV Title: 2026 Factory and Partner Team Lineup Announcement

Polaris Returns to Dakar to Defend SSV Title: 2026 Factory and Partner Team Lineup Announcement Following two consecutive wins in the SSV category, Polaris is returning to Saudi Arabia in 2026 to defend its title at the 48th edition of the Dakar Rally. The 2026 campaign marks an expansion of Polaris’ racing ambitions in rally-raid, led by the LOEB FrayMédia Motorsport-RZR Factory Racing team. This year’s entry will see the debut of the all-new RZR…

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RANGER Stories: 5-star luxury in the Balearic Islands with Vestige Hotels, Menorca

Polaris is a firm believer that a product comes to life through its applications, partnerships, but most importantly, via the people who use it. To showcase the versatility of the RANGER, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and film how customers are using the Polaris RANGER in their day-to-day lives. The initiative, called RANGER Stories, is set to demonstrate the many ways in which the RANGER line-up…

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The Ultimate Off-Road Gift Guide for 2025

Polaris unveils its top picks from its latest 2026 off-road apparel & accessories collection, showcasing a range of new products and refreshed favourites ideal for the festive season. With the holidays now fast approaching, Polaris reveals its ultimate 2025 off-road gift guide featuring a curated selection of its latest riding gear, lifestyle apparel and premium accessories that make the perfect gift for fans of the brand and off-road enthusiasts alike. Carefully selected to suit every…

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Polaris RZR prepared by Santag Racing crowned 2025 FIA World Rally-Raid SSV Champion

Portuguese duo, Alexandre Pinto and Bernardo Oliveira of the Old Friends Rally Team, have been crowned the 2025 SSV World Champions in the FIA World Rally-Raid Championship (W2RC) following a home victory at the BP Ultimate Rally Raid Portugal with the Polaris RZR Pro R, developed and prepared by Santag Racing, continuing to dominate the world of cross-country rallying. Pinto and Oliveira delivered a historic performance, securing their first-ever world title — and marking another…

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Celebrating 40 Years of Polaris ATVs

Polaris celebrates four decades since the launch of the first American-engineered ATV Introducing the 2026 Polaris Sportsman XP 1000 S 40th Anniversary Edition – a special release inspired by Polaris’ heritage Polaris launches ‘40 Years Strong’ video campaign, paying tribute to the many ways riders have relied on Polaris ATVs over the years. Polaris Off Road, the world leader in powersports and off-road innovation, is celebrating a historic milestone: 40 years since the introduction of…

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Press Releases

Polaris’ latest off-road kit for 2023

View 18th January 2023

Polaris Off-Road Vehicles are renowned for their off-road capabilities and durability, but this isn’t just limited to their vehicles, their apparel range also maintains the same quality, so riders know they will be protected from head to toe. Dario Baraggia, PG&A Manager at Polaris Off Road Vehicles EMEA said: “The 2023 apparel collection has been designed with Polaris’ renowned durability and comfort in mind so customers know that they are getting the highest quality that lasts…


Polaris named the official off-road vehicle supplier to the Race of Champions 2023

View 12th January 2023

Polaris is extremely proud to have been chosen again this year as the official off-road vehicle supplier for the star-studded Race of Champions (ROC SNOW + ICE) that will take place at the end of this month on the frozen ocean of Pite Havsbad in Sweden. Continuing on from the successful partnership for last year’s event, Polaris Sweden will be supplying a fleet of Polaris RZR vehicles to support the highly competitive off-road racing at…


Dakar 2023: Xtreme+ teams continue to push towards the finish podium

View 11th January 2023

The 2023 Dakar Rally, the most arduous off-road event in the world, officially began on 31st December. With a turbulent and exciting start, the opening stages of the Dakar have already presented extreme navigational challenges, beautiful coastal views, winding routes through canyons and sheer mountains of sand to overcome, and not forgetting the intense weather conditions that forced organisers to shorten the special in stage 3. The Xtremeplus team continue to overcome each stage at…


Dakar 2023: Interview with the Sébastien Loeb Racing team

View 5th January 2023

2023’s Dakar Rally is officially underway. Ahead of the big event, Polaris Off Road caught up with the two pilots in the SSV (T4) fight from the Sébastien Loeb Racing team to find out more about their aspirations and preparations for the world’s toughest rally. The Sébastien Loeb Racing team comprises two SSV crews: Xavier de Soultrait and co-pilot Martin Bonnet (#415), and Florent Vayssade and co-pilot Nicolas Rey (#418). Having competed in the Dakar…


How to build a Dakar Rally contender

View 20th December 2022

With six Polaris Pro R machines lined up to take to the start of the Dakar Rally in less than two weeks, the Xtremeplus squad is well prepared for arguably the world’s toughest race in Saudi Arabia. Power, strength, and control. The new Polaris Pro R is built for the most demanding riders, rewriting the rules of side-by-side performance. Match that with the experience and skill of the French Xtremeplus team – who represents the…


Ranger Stories: Driving Change at Lac Blanc Bike Park in France

View 14th December 2022

Polaris Off Road continues its Ranger Stories video series in a new light with the introduction of the ‘Ranger Stories: Driving Change’ initiative. Polaris is a firm believer that a product comes to life through its applications, partnerships but most importantly, via the people who use it; which is why once again, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and capture how its customers are driving change…


The road to Dakar: Xtremeplus heads to Dakar 2023 with the Polaris RZR Pro R

View 6th December 2022

The FIA-FIM World Rally-Raid Championship will officially start in less than one month with the Dakar Rally 2023, and the Xtremeplus team are gearing up to take on the challenge in the all-new Polaris RZR Pro R, along with six international teams.  The 45th edition of the Dakar Rally is set to be held in Saudi Arabia – the fourth time that the country has hosted the event – and will take place between 31…


Sébastien Loeb Racing and Polaris join forces for a 5-year rally-raid program

View 4th November 2022

With the aim of playing the leading role in the SSV T4 category, this association will begin during the fourth edition of the Dakar in Saudi Arabia, the first round of the 2023 FIA and FIM World Rally-Raid Championship, which will be held from 31 December 2022 to 15 January 2023. A COMBINATION OF EXPERTISE AND RENOWN Polaris Off-Road Vehicles and the team of nine-time WRC world rally champion, Sébastien Loeb, are pleased to announce…


Kamena Rally Team sets sights on Dakar 2024 with Polaris RZR

View 21st October 2022

Polaris factory team, Kamena Rally Team, has the ultimate goal of racing the Polaris RZR in the 2024 Dakar Rally – a race that continues to ignite the imagination of all motorsport enthusiasts since its inception. After being appointed as a Polaris Poland Factory team in 2021, the Kamena Rally Team has been incredibly successful with the Polaris RZR in the FIM Baja European Championship, the FIM World Cup for Cross-Country Bajas, earning a total…


All-women team successfully complete the Polaris Outlanding Project in Iceland

View 12th October 2022

Polaris’ all-women team of riders from across Europe have successfully completed the Polaris Outlanding Project – a week-long, 100% outdoor expedition across the volcanic landscape of Iceland – that took place this September. With a strong female-forward focus, six women represented Polaris from France, Germany, Spain, Sweden and the UK, all with a shared passion for the outdoors and adventure. But this wasn’t just an expedition to showcase the capabilities of Polaris’ side-by-side lineup in…


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2025 Polaris Off-Road Vehicles