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Celebrating 40 Years of Polaris ATVs

Polaris celebrates four decades since the launch of the first American-engineered ATV Introducing the 2026 Polaris Sportsman XP 1000 S 40th Anniversary Edition – a limited-time release inspired by Polaris’ heritage Polaris launches ‘40 Years Strong’ video campaign, paying tribute to the many ways riders have relied on Polaris ATVs over the years. Polaris Off Road, the world leader in powersports and off-road innovation, is celebrating a historic milestone: 40 years since the introduction of…

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Polaris Off Road Expands 2026 Family Lineup, Including All-New 2-Up ATV Offering

FOR EUROPE ONLY All-new 2-up Polaris Sportsman models across the 570 and 1000 platforms, purpose-built for two riders New features, quality improvements, colours & graphics and accessories announced across the Sportsman lineup Rider-inspired performance and styling enhancements across Polaris GENERAL and RANGER CREW models Following the launch of all-new upgrades to the RANGER Nordic Pro platform earlier this year, Polaris Off Road, the world leader in powersports and off-road innovation, today announced its complete 2026…

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Polaris RZR and Motorsport Legends Steal the Show at Red Bull Drift Masters

The National Stadium in Warsaw, Poland, became the stage for one of the most spectacular motorsport events of the year. The Red Bull Drift Masters Grand Finale 2025 drew the attention of millions of fans worldwide, and one of its main highlights was the Clash of Legends – a unique showdown in which motorsport icons competed in identical Polaris RZR Pro R Sport vehicles. Taking place from 12-13 September, the event has already reached an…

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Polaris Off Road Elevates 2026 RANGER Lineup with Enhanced Factory Features for Nordic Pro Models

Stay ahead of the unexpected with RANGER Nordic Pro Edition UTVs, Polaris’ most premium and comfortable ride experience yet with a complete cab system now fitted as standard for 2026, along with in-cab heater system, factory-installed winch and premium bench seating. Rider-inspired upgrades and stylish colours seen across the 2026 RANGER lineup New graphics and colours available on select Polaris Youth models Polaris Off Road, the world leader in powersports and off-road innovation, has announced…

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RANGER Stories: Keeping the mountains moving in Saalbach Hinterglemm, Austria

Polaris is a firm believer that a product comes to life through its applications, partnerships but most importantly, via the people who use it. To showcase the versatility of the Ranger, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and film how customers are using the Polaris Ranger in their day-to-day lives. The initiative, called Ranger Stories, is set to demonstrate the many ways in which the RANGER…

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Press Releases

Ranger Stories: Driving Change at Lac Blanc Bike Park in France

View 14th December 2022

Polaris Off Road continues its Ranger Stories video series in a new light with the introduction of the ‘Ranger Stories: Driving Change’ initiative. Polaris is a firm believer that a product comes to life through its applications, partnerships but most importantly, via the people who use it; which is why once again, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and capture how its customers are driving change…


The road to Dakar: Xtremeplus heads to Dakar 2023 with the Polaris RZR Pro R

View 6th December 2022

The FIA-FIM World Rally-Raid Championship will officially start in less than one month with the Dakar Rally 2023, and the Xtremeplus team are gearing up to take on the challenge in the all-new Polaris RZR Pro R, along with six international teams.  The 45th edition of the Dakar Rally is set to be held in Saudi Arabia – the fourth time that the country has hosted the event – and will take place between 31…


Sébastien Loeb Racing and Polaris join forces for a 5-year rally-raid program

View 4th November 2022

With the aim of playing the leading role in the SSV T4 category, this association will begin during the fourth edition of the Dakar in Saudi Arabia, the first round of the 2023 FIA and FIM World Rally-Raid Championship, which will be held from 31 December 2022 to 15 January 2023. A COMBINATION OF EXPERTISE AND RENOWN Polaris Off-Road Vehicles and the team of nine-time WRC world rally champion, Sébastien Loeb, are pleased to announce…


Kamena Rally Team sets sights on Dakar 2024 with Polaris RZR

View 21st October 2022

Polaris factory team, Kamena Rally Team, has the ultimate goal of racing the Polaris RZR in the 2024 Dakar Rally – a race that continues to ignite the imagination of all motorsport enthusiasts since its inception. After being appointed as a Polaris Poland Factory team in 2021, the Kamena Rally Team has been incredibly successful with the Polaris RZR in the FIM Baja European Championship, the FIM World Cup for Cross-Country Bajas, earning a total…


All-women team successfully complete the Polaris Outlanding Project in Iceland

View 12th October 2022

Polaris’ all-women team of riders from across Europe have successfully completed the Polaris Outlanding Project – a week-long, 100% outdoor expedition across the volcanic landscape of Iceland – that took place this September. With a strong female-forward focus, six women represented Polaris from France, Germany, Spain, Sweden and the UK, all with a shared passion for the outdoors and adventure. But this wasn’t just an expedition to showcase the capabilities of Polaris’ side-by-side lineup in…


Polaris France celebrates the success of the 17th edition of Polaris Camp

View 29th September 2022

Polaris France, once again hosted their 17th edition of Polaris Camp in the beautiful village of Reygades, nestled in the Dordogne valley.  On the weekend of the 17-18 September, hundreds of Polaris owners and their vehicles came together for an exceptional weekend of dedicated off-roading. Although starting off chilly, the sun soon came out and so did the smiles, making for a convivial and enthusiastic atmosphere: The weekend promised to be another great success.   Situated…


Women-only Polaris expedition set to take place across Iceland

View 26th August 2022

Polaris Outlanding Project 2022: Polaris heads to Iceland in September 3 Polaris side-by-side vehicles 7 days of riding across the Icelandic landscape 100% outdoor experience Showcasing the extreme versatility and adventure-ready nature of the Polaris Off Road side-by-side lineup, the Polaris Outlanding Project is set to support six female team members, as they prepare for the journey of a lifetime across the volcanic landscape of Iceland. Taking place this September, the specially-equipped Polaris vehicles will…


New upgrades and colours set to land across Polaris Off Road dealerships for 2023

View 2nd August 2022

FOR EUROPE, MIDDLE EAST AND AFRICA ONLY. Polaris Off Road Vehicles announces its 2023 line-up today with an impressive range of new upgrades and colours introduced across its RANGER, RZR, General and Sportsman models. Keen to set the standard for tailored options to fit its customers’ style, tastes and preferences, Polaris continues to add new choices to its latest off-road vehicle offering, as well as continued upgrades to its range for optimal performance. POLARIS RANGER…


Ranger Stories: Driving Change at Les 3 Dindes Animal Refuge in France

View 21st July 2022

Polaris Off Road continues its Ranger Stories video series in a new light with the introduction of the ‘Ranger Stories: Driving Change’ initiative. Polaris is a firm believer that a product comes to life through its applications, partnerships but most importantly, via the people who use it; which is why once again, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and capture how its customers are driving change…


Polaris continues its partnership with Xtremeplus team ahead of Dakar 2023

View 18th July 2022

Polaris Off Road Vehicles is pleased to announce the renewal of its partnership with Xtremeplus for the 2022 racing season and the 2023 Dakar Rally. Led by Marco Piana, the French team has been a longstanding partner of Polaris since 2005 when the team owner decided to enrol a team of ATVs in the Morocco Rally before entering the Dakar Rally. When the Dakar moved to South America, Piana entered a team of four ATVs…


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2025 Polaris Off-Road Vehicles