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Polaris Elevates the Lengendary Ride and Handling of RZR with the All-New RZR Pro R Ultra Edition

Europe, Middle East and Africa: Racing Units Only / Limited Quantities New Limited-Edition Model Features DYNAMIX DVS Suspension with Factory-Integrated Active Sway Bar Links for Enhanced Control and Comfort Across Demanding Terrain New Technology Tested and Proven by RZR Factory Racing in the Harshest Conditions — Open Desert Dominance, Claiming 2025 SCORE Series Championship, and Back-to-Back Baja 1000 Victories Polaris Off Road, the world leader in powersports and off-road innovation, today introduced the industry’s first…

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DAKAR 2026 – LOEB FRAYMEDIA MOTORSPORT CLAIMS SSV VICTORY AND PLACES THREE CREWS IN THE TOP 10

LOEB FrayMédia Motorsport delivered a major performance at this edition of the Dakar, securing victory in the SSV category while placing three crews inside the overall top 10. A collective result that confirms the strength, competitiveness and overall level of the team’s sporting programme. At the end of a particularly demanding Dakar — covering more than 8,000 kilometres, including nearly 5,000 kilometres of timed special stages across 13 stages — LOEB FrayMédia Motorsport established itself…

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Polaris Wins Historic Third Consecutive Dakar Rally; Brock Heger Defends SSV Title in new RZR Pro R Rally

At the 2026 Dakar Rally, Polaris showcased its strength on the global off-road stage, securing a historic third consecutive victory in the SSV class and a second under the LOEB FrayMédia Motorsport – RZR Factory Racing banner. In a gruelling 8,000-kilometre test of endurance across Saudi Arabia, Polaris delivered a masterclass performance, culminating in a win and third place for the RZR Pro R Rally within the final standings, as well as strong finishes throughout…

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Polaris RZR Factory Racing Expands Program with All-New, Purpose-Built Race Vehicle Debuting at Dakar 2026

Polaris Off Road, the leader in off-road vehicle innovation, unveils the all-new Polaris RZR Pro R Rally ahead of Dakar 2026 – an all-new race machine engineered from the ground up to meet the demands of the world’s most extreme rally environments. The Pro R Rally represents Polaris’ most advanced competition-ready machine to date.  The Pro R Rally will be standing alongside the proven RZR Pro R Factory platform that delivered historic victories in 2024…

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Polaris Expands Vehicle Lineup in Call of Duty®: Warzone Season 01 with RZR Pro R 4 and Sportsman XP 1000

Polaris Inc. the global leader in powersports and off-road innovation, is expanding its collaboration with Call of Duty®, continuing to bridge the worlds of outdoor adventure and gaming through immersive, authentic experiences that resonate with fans. Following last year’s debut of the Polaris RZR Pro R 4 in Call of Duty: Warzone, Polaris is doubling down on its momentum in the gaming space with the introduction of the Polaris Sportsman XP 1000 within the world of…

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Press Releases

Dakar 2018: Polaris Xtreme Plus race update

View 15th January 2018

As competitors reach the rest day on Friday 12 January – the traditional midway point of the iconic Dakar Rally – Polaris Factory drivers are putting in strong performances and currently occupy five places in the top eight in the general ranking, with Polaris machines winning three of the six stages so far. Top placed Polaris competitors, Patrice Garrouste (France) and his co-driver Steven Grenier (Switzerland), are in third place and have two stage wins…


New RANGER XP 1000 EPS arrives in dealers

View 21st December 2017

The brand-new RANGER XP 1000 will make its debut in dealerships in December, with the first units starting to arrive later this month. Polaris recently celebrated rolling the one-millionth RANGER machine off the production line – 2018 will mark two decades since the utility vehicle was introduced to the side-by-side line-up. More rugged. More refined. More Ranger. Developed with over one hundred-user inspired improvements, the all-new RANGER XP 1000 sets a new standard for what…


Polaris aim to defend Dakar SXS title in 2018

View 19th December 2017

As the world’s toughest race gets set to kick into action once again in January, reigning SSV Dakar champions, Polaris, are better prepared than ever to defend their title. Polaris became the very first official Dakar SSV class winners in 2017, after Leandro Torres and co-driver Lourival Roldan took the title in their factory Xtreme Plus Polaris RZR, Polaris will enter the event with the hugely experienced French-based team, fielding five specially prepared RZR XP…


Polaris – proudly serving Austrian Mountain Rescue

View 30th November 2017

Operating in challenging conditions is a key feature of any Polaris product, whether it’s racing across sand dunes in 30 degree heat or working at the top of an Austrian mountain in below freezing temperatures. Vonblon Power is a Polaris dealer who provides customised vehicles for the Austrian Mountain Rescue team. When there’s an emergency, the mountain rescue team need transportation in a vehicle that they trust – not just to get to the casualty,…


#RZRRacers: Chinese T-rally competitor, Lei Li trusts Polaris

View 23rd November 2017

As the iconic RZR celebrates its 10th birthday this year, we take a look at the racers who have raced the machine around the world. Next up in our series is Lei Li from China racing the RZR XP 1000. Racing UTVs for two years, Lei Li has been racing a Polaris RZR from the very beginning and competed in the 12th T-rally earlier this year. “The RZR is so stable and predictable. Polaris has…


Customise the new RANGER XP 1000 EPS with Polaris accessories

View 8th November 2017

The brand-new RANGER XP 1000 made its debut this year following extensive development and testing at the Polaris R&D facility in Wyoming. Boasting over one hundred owner-inspired improvements, the new RANGER has class leading power (82hp), torque (61lb-ft), ground clearance (330mm), suspension travel (280mm) and towing capacity (over 1100kg). With the first units arriving in dealerships later this year, alongside the new vehicle there will be a range of 200 Polaris engineered parts and accessories…


Polaris RZR: From Sketch to Showroom…

View 19th October 2017

Celebrating its 10th anniversary this year, Polaris changed the off-road world forever with the launch of the RZR 800. It was in 2005 that Project ‘VISTA’ – the code name for the development of the RZR – begun, but in the early days it was undecided whether the SXS vehicle should lean more towards being a utility vehicle like the existing Ranger or whether the company should explore a new avenue and break into a…


#RZRRacers: For the Retat’s, racing is a family affair…

View 12th October 2017

As the iconic RZR celebrates its 10th birthday this year, we take a look at the racers who have taken it to victory throughout Europe, Middle East and Africa. Next up in our series is 21-year-old Denis Retat from Poland racing the RZR XP 1000 in the Super Rally in Poland. It was double success for brothers Denis and Nicolas Retat, who were both top of their class, racing to victory in their Polaris RZR…


2018 Polaris GENERAL 1000 Deluxe with ABS unveiled

View 15th September 2017

Polaris Industries unveiled an industry first today ahead of its annual Polaris Camp event in Reygades, France (16-17 September) with the introduction of ABS to its versatile side-by-side GENERAL for model year 18 – the first time such a system has been made available in the industry. Developed at the Polaris Opole facility in Poland, the GENERAL 1000 EPS Deluxe – T1b ABS is the market’s first Tractor homologated side-by-side to feature ABS, making the…


Polaris engineered Parts, Accessories and Apparel

View 7th September 2017

With over 1900 individual accessories available across the Off-Road Vehicle range, the range of genuine engineered Polaris Parts and Accessories is just one of the strengths of the Polaris brand. There are thousands of combinations available for whatever the need may be – from weather protection, style, performance, winches, tyres/tracks, ploughs, audio, storage and much more – there are plenty of solutions and upgrades to choose from. Developed by the same highly-experienced team and alongside…


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2026 Polaris Off-Road Vehicles