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Polaris Off Road Expands 2026 Family Lineup, Including All-New 2-Up ATV Offering

FOR EUROPE ONLY All-new 2-up Polaris Sportsman models across the 570 and 1000 platforms, purpose-built for two riders New features, quality improvements, colours & graphics and accessories announced across the Sportsman lineup Rider-inspired performance and styling enhancements across Polaris GENERAL and RANGER CREW models Following the launch of all-new upgrades to the RANGER Nordic Pro platform earlier this year, Polaris Off Road, the world leader in powersports and off-road innovation, today announced its complete 2026…

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Polaris RZR and Motorsport Legends Steal the Show at Red Bull Drift Masters

The National Stadium in Warsaw, Poland, became the stage for one of the most spectacular motorsport events of the year. The Red Bull Drift Masters Grand Finale 2025 drew the attention of millions of fans worldwide, and one of its main highlights was the Clash of Legends – a unique showdown in which motorsport icons competed in identical Polaris RZR Pro R Sport vehicles. Taking place from 12-13 September, the event has already reached an…

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Polaris Off Road Elevates 2026 RANGER Lineup with Enhanced Factory Features for Nordic Pro Models

Stay ahead of the unexpected with RANGER Nordic Pro Edition UTVs, Polaris’ most premium and comfortable ride experience yet with a complete cab system now fitted as standard for 2026, along with in-cab heater system, factory-installed winch and premium bench seating. Rider-inspired upgrades and stylish colours seen across the 2026 RANGER lineup New graphics and colours available on select Polaris Youth models Polaris Off Road, the world leader in powersports and off-road innovation, has announced…

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RANGER Stories: Keeping the mountains moving in Saalbach Hinterglemm, Austria

Polaris is a firm believer that a product comes to life through its applications, partnerships but most importantly, via the people who use it. To showcase the versatility of the Ranger, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and film how customers are using the Polaris Ranger in their day-to-day lives. The initiative, called Ranger Stories, is set to demonstrate the many ways in which the RANGER…

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Polaris RZR wins Dakar 2025: Victory for Sébastien Loeb Racing – RZR Factory Racing in the SSV category

Polaris RZR Pro R Factory wins the SSV Dakar Rally 2025 for the second consecutive year with the Sébastien Loeb Racing – RZR Factory Racing Team This victory marks eight total wins at Dakar for Polaris The Sébastien Loeb Racing – RZR Factory Racing team has brilliantly defended its title in the SSV T4 category during the 47th edition of the Dakar Rally, held from January 3 to 17, 2025, in Saudi Arabia. The goal…

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Press Releases

Polaris Sportsman in Norway

View 20th July 2017

Much of the 385,000 square kilometres of land of Norway is dominated by mountainous, high terrain with fjords and deep grooves cut into the land – challenging ground for some, but not the Polaris Sportsman, which is why it’s the vehicle of choice for many of the country’s inhabitants for their utility and recreational uses. “The Sportsman 6×6 is by far the most popular model in our range here – as well as the standard…


Watch Jutta Kleinschmidt during the German Off-road Masters LIVE from a Polaris RZR 1000XP

View 10th July 2017

Jutta Kleinschmidt and Lina van de Mars compete in 24-hour German Off-road Masters in Polaris RZR 1000XP vehicles Girls v Boys teams compete to win the racing battle LIVE stream from inside the female-only team machine will be available online ASS4x4 and WERK1 Racing will be racing two Polaris RZR 1000XP vehicles at the 24-hour German Off-road Masters (27-30 July) – with some well-known drivers – fans can watch LIVE on Facebook. The team will…


Grab your ‘Polaris Passport’ and join the fun with Polaris Spain and Portugal…

View 29th June 2017

Polaris ATV and SXS vehicle owners around the world are welcomed to three loyalty events being hosted by Polaris Spain and Portugal from July to November. Attendees at all three of the events could be in with a chance of winning an entry into the 2018 Polaris Trophy – worth over 3000 euros. July 21-23 – Baja Experience Polaris – Aragon, Spain RZR owners have the chance to ‘join the race’ and experience the event…


#RZRRacers: Portuguese National Baja and Cross Country competitor, Rui Serpa

View 15th June 2017

As the iconic RZR celebrates its 10th birthday this year, we take a look at the racers who have taken it to victory throughout Europe, Middle East and Africa. Next up in our series is Rui Serpa from Portugal, competing in the National Baja and Cross Country Championship. Rui has been racing a Polaris RZR for two years and briefly raced in a different machine but swapped back at the earliest opportunity to his Polaris…


Register NOW: Polaris ORV EMEA Media site

View 8th June 2017

Find out all the latest news on Polaris Off-Road Vehicles in Europe, Middle East and Africa by registering on the Polaris ORV EMEA Media site here: www.polaris-orv.media – once signed-up, you’ll be able to download press releases and hi-resolution images. For further media information on Polaris ORV products, please contact the Polaris ORV Media Office on +44 (0) 1525 270100 or email us at: press@polaris-orv.media or follow us on Twitter @polarisEMEA_PR  


SXS Racing and BGS Trophy join forces for European racing events

View 31st May 2017

On Saturday 8 and 9 July, Polaris UTV’s from throughout the UK and Ireland will be take the trip to Bastogne, Belgium to race against SXS racers from across Europe in the UTV class of the European Quad Trophy event. It will be third year that the British SXS Racing Championship has joined forces with the BGS Trophy in Belgium to take part in the unique event. Unlike the events in the UK, as well…


Carlos Checa: “I love every single moment in the RZR as every minute is different.”

View 26th May 2017

Following a successful 20-year career racing superbikes at world level in a variety of championships – including the World Superbike Championship and MotoGP classes – Carlos Checa recently swapped two-wheels for four when he raced a Polaris RZR in the Afriquia Merzouga Rally. It was the first time that the 2011 World Superbike Champion had worked with a co-pilot when racing and they finished the challenging rally in 12th place out of 24 competitors in…


Polaris is vehicle of choice of Ministry of Interior in Slovakia

View 22nd May 2017

The Polaris Ranger XP900 EFI and Ranger 800 6×6 are the vehicles of choice by the Slovakian Fire and Rescue department, Border Police and Mountain Rescue Service. Following a tender for ‘Special Small Rescue Vehicles’ the Ministry of Interior in Slovakia now have a fleet of 250 Polaris Rangers. It’s not the first time that a Polaris has been chosen by the Ministry either, after a fleet of 16 Sportsman 800 ATVs joined the department…


Polaris RZR’s win at 2017 Afriquia Merzouga Rally

View 22nd May 2017

French pilot, Frederic Henricy won the SSV Class at the 2017 Merzouga Rally this weekend – part of the 2017 Dakar Series. He was joined on the podium by fellow Frenchman and Polaris driver, Ronald Basso, who finished in third place. Out of the 24 SXS vehicles competing in the SSV class, 15 were Polaris RZR’s – with Polaris drivers taking four out of the top five places. It was a change for 2011 World…


#RZRRacers: British SXS 1000cc Champions, Mark McCann and Jayne Ind

View 18th May 2017

As the iconic RZR celebrates its 10th birthday this year, we take a look at the racers who have taken it to victory throughout Europe, Middle East and Africa. Next up in our series are British SXS 1000cc Champions, Mark McCann and Jayne Ind from the United Kingdom. British Champion duo, Mark and Jayne have been racing Polaris machinery for four years and wouldn’t choose anything else… “For us, the best thing about Polaris is…


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2025 Polaris Off-Road Vehicles