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Polaris Returns to Dakar to Defend SSV Title: 2026 Factory and Partner Team Lineup Announcement

Following two consecutive wins in the SSV category, Polaris is returning to Saudi Arabia in 2026 to defend its title at the 48th edition of the Dakar Rally. The 2026 campaign marks an expansion of Polaris’ racing ambitions in rally-raid, led by the LOEB FrayMédia Motorsport-RZR Factory Racing team. This year’s entry will see the debut of the all-new RZR Pro R Rally purpose-built for homologation in the new SSV 1 class, racing alongside the…

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RANGER Stories: 5-star luxury in the Balearic Islands with Vestige Hotels, Menorca

Polaris is a firm believer that a product comes to life through its applications, partnerships, but most importantly, via the people who use it. To showcase the versatility of the RANGER, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and film how customers are using the Polaris RANGER in their day-to-day lives. The initiative, called RANGER Stories, is set to demonstrate the many ways in which the RANGER line-up…

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The Ultimate Off-Road Gift Guide for 2025

Polaris unveils its top picks from its latest 2026 off-road apparel & accessories collection, showcasing a range of new products and refreshed favourites ideal for the festive season. With the holidays now fast approaching, Polaris reveals its ultimate 2025 off-road gift guide featuring a curated selection of its latest riding gear, lifestyle apparel and premium accessories that make the perfect gift for fans of the brand and off-road enthusiasts alike. Carefully selected to suit every…

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Polaris RZR prepared by Santag Racing crowned 2025 FIA World Rally-Raid SSV Champion

Portuguese duo, Alexandre Pinto and Bernardo Oliveira of the Old Friends Rally Team, have been crowned the 2025 SSV World Champions in the FIA World Rally-Raid Championship (W2RC) following a home victory at the BP Ultimate Rally Raid Portugal with the Polaris RZR Pro R, developed and prepared by Santag Racing, continuing to dominate the world of cross-country rallying. Pinto and Oliveira delivered a historic performance, securing their first-ever world title — and marking another…

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Celebrating 40 Years of Polaris ATVs

Polaris celebrates four decades since the launch of the first American-engineered ATV Introducing the 2026 Polaris Sportsman XP 1000 S 40th Anniversary Edition – a special release inspired by Polaris’ heritage Polaris launches ‘40 Years Strong’ video campaign, paying tribute to the many ways riders have relied on Polaris ATVs over the years. Polaris Off Road, the world leader in powersports and off-road innovation, is celebrating a historic milestone: 40 years since the introduction of…

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Press Releases

New Polaris Off-Road clothing collection for 2019

View 19th July 2019

Polaris Off-Road Vehicles has announced a new collection of technical clothing now available in Europe, Middle East and Africa. The new Polaris Off-Road collection has been designed and produced in collaboration with Kenny Racing – the well-known French MX and off-road apparel brand. With the off-road expertise of Polaris and the technical design and production experience of Kenny, the collaboration introduces a range of innovative and practical riding apparel. No matter the task, journey or…


#RZRRacer: T3 FIA World Champion, José Luis Peña Campo, on entering the Silk Way Rally

View 1st July 2019

José Luis Peña Campo, the FIA 2018 Cross Country Rally World Cup Champion of the T3 category, is no stranger to gruelling off-road conditions, intense riding and harsh environments; and now the Polaris Xtreme Plus pilot will be the first ever Spaniard to enter the Silk Way Rally 2019 in the SSV category – considered one of the most extreme events next to the Dakar Rally. Having previously raced at the Dakar Rally, the Silk…


The Polaris Ranger is the perfect partner for mountain rescue teams in Germany

View 20th May 2019

Whether skiers, hikers or alpine dwellers, anybody who has an accident on snow-covered slopes and remote highlands rely on mountain rescue services. The first responders face the difficult challenge of mastering the dangerous terrain whilst working against the clock to get to the scene as quickly as possible. In Erzgebirge, Germany, the rescue teams of the Rittersgrün and Johanngeorgenstadt mountain guards rely on the Polaris RANGER, which has been specially adapted to transport its patients…


New Special Edition Sportsman models for 2019

View 30th April 2019

Polaris has introduced two brand-new Sportsman models to the European line-up for 2019, along with a host of new colour options for the existing range. Following the recent introduction of the new RANGER Diesel and RANGER XP 1000 EPS with ABS, Polaris continues to announce new product options for 2019 with two new Special Edition Sportsman models; the Sportsman 570 EPS Agri Edition in White Lightning, and the Sportsman 570 EPS Black Edition in Black…


Polaris proud to support landmark nature series

View 12th April 2019

When filming polar bears on the remote Norweigan island of Svalbard, for the forthcoming Netflix Original series ‘Our Planet’, the Polaris RZR Turbo was the vehicle of choice for production company, Silverback Fims. Launched on April 5, Our Planet is the first and only landmark nature series produced  as a Netflix Original and will be available to be viewed all over the globe. Filming for the series first took place in April 2018, on the…


The all-new RANGER Diesel from Polaris: Durable. Dependable. Capable.

View 10th April 2019

For Europe, Africa, Middle East, Australia and New Zealand only.   Polaris has introduced the all-new RANGER Diesel for 2019, developed specifically for markets in Europe, Middle East, Africa, Australia and New Zealand. Debuting in dealerships this spring, the new RANGER Diesel redefines refinement with the introduction of a brand-new diesel engine and updated chassis, along with superior levels of comfort, handling and driving capabilities that make it even more durable, dependable and capable. Rodrigo…


SSV European Trophy: Podium for Polaris at Valkenswaard

View 22nd March 2019

For the second round of the SSV European Trophy championship, 18 drivers from England, France, the Netherlands and Belgium decided to meet in the Netherlands at the Eurocircuit Valkenswaard. A genuine rallycross circuit composed of 60% asphalt and 40% dirt. For this event there’s 40 minutes of qualifying involved, and then 5 rounds of 15 minutes including the 5 mandatory joker laps. An additional dimension to the race management of the competitors was the arrival…


Ranger Stories: Smooth and silent behind the scenes in Germany

View 20th March 2019

Durable. Dependable. Capable: The Polaris RANGER is one of the bestselling utility side-by-sides across the globe and has earned its reputation as the ultimate utility vehicle. To showcase the versatility of the RANGER and the diversity of its customers, Polaris have embarked on a journey across Europe, Middle East and Africa to discover and film how customers are using the Polaris RANGER in their day-to-day lives. The initiative, called Ranger Stories, is set to demonstrate…


Ranger Stories: Hard at work to find the lucrative truffles in Spain

View 14th March 2019

Durable. Dependable. Capable: The Polaris RANGER is one of the bestselling utility side-by-sides across the globe and has earned its reputation as the ultimate utility vehicle. To showcase the versatility of the RANGER and the diversity of its customers, Polaris have embarked on a journey across Europe, Middle East and Africa to discover and film how customers are using the Polaris RANGER in their day-to-day lives. The initiative, called Ranger Stories, is set to demonstrate…


Ranger Stories: Showcasing SXS versatility throughout Europe, Middle East and Africa

View 28th February 2019

Durable. Dependable. Capable: The Polaris RANGER is one of the bestselling utility side-by-sides across the globe and has earned its reputation as the ultimate utility vehicle with over one million vehicles built to date. To showcase the versatility of the RANGER and the diversity of its customers, Polaris have embarked on a journey across Europe, Middle East and Africa to discover and film how customers are using the Polaris RANGER in their day-to-day lives. The…


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2025 Polaris Off-Road Vehicles