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DAKAR 2026 – LOEB FRAYMEDIA MOTORSPORT CLAIMS SSV VICTORY AND PLACES THREE CREWS IN THE TOP 10

LOEB FrayMédia Motorsport delivered a major performance at this edition of the Dakar, securing victory in the SSV category while placing three crews inside the overall top 10. A collective result that confirms the strength, competitiveness and overall level of the team’s sporting programme. At the end of a particularly demanding Dakar — covering more than 8,000 kilometres, including nearly 5,000 kilometres of timed special stages across 13 stages — LOEB FrayMédia Motorsport established itself…

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2026 Dakar Rally – Final Results

The LOEB FrayMédia Motorsport – RZR Factory Racing team has etched another chapter in off-road history, securing a third consecutive SSV victory at the 2026 Dakar Rally. Defending champion Brock Heger delivered a masterclass in the Saudi dunes, claiming six stage wins to seal his second back-to-back title behind the wheel of the RZR Pro R Rally. The team’s dominance was further underscored by Xavier de Soultrait, who battled through the toughest stages of the…

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Polaris RZR Factory Racing Expands Program with All-New, Purpose-Built Race Vehicle Debuting at Dakar 2026

Polaris Off Road, the leader in off-road vehicle innovation, unveils the all-new Polaris RZR Pro R Rally ahead of Dakar 2026 – an all-new race machine engineered from the ground up to meet the demands of the world’s most extreme rally environments. The Pro R Rally represents Polaris’ most advanced competition-ready machine to date.  The Pro R Rally will be standing alongside the proven RZR Pro R Factory platform that delivered historic victories in 2024…

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Polaris Expands Vehicle Lineup in Call of Duty®: Warzone Season 01 with RZR Pro R 4 and Sportsman XP 1000

Polaris Inc. the global leader in powersports and off-road innovation, is expanding its collaboration with Call of Duty®, continuing to bridge the worlds of outdoor adventure and gaming through immersive, authentic experiences that resonate with fans. Following last year’s debut of the Polaris RZR Pro R 4 in Call of Duty: Warzone, Polaris is doubling down on its momentum in the gaming space with the introduction of the Polaris Sportsman XP 1000 within the world of…

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Polaris Returns to Dakar to Defend SSV Title: 2026 Factory and Partner Team Lineup Announcement

Polaris Returns to Dakar to Defend SSV Title: 2026 Factory and Partner Team Lineup Announcement Following two consecutive wins in the SSV category, Polaris is returning to Saudi Arabia in 2026 to defend its title at the 48th edition of the Dakar Rally. The 2026 campaign marks an expansion of Polaris’ racing ambitions in rally-raid, led by the LOEB FrayMédia Motorsport-RZR Factory Racing team. This year’s entry will see the debut of the all-new RZR…

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Press Releases

Ultimate RANGER Experience: Icelandic escape to celebrate 20 years of RANGER

View 12th August 2019

2018 marked the 20th anniversary of the Polaris RANGER – the iconic side-by-side utility vehicle – and saw the launch of the ‘Ultimate RANGER Experience’ competition which gave RANGER fans a chance to win a once-in-a-lifetime experience. Courtesy of Polaris, two lucky winners from Belgium were chosen to go on a remarkable trip to Iceland where they could explore the magnificent landscape up-close in a RANGER. The trip consisted of three full days exploring everything…


Polaris celebrates 65th anniversary with industry-leading 2020 off-road lineup

View 7th August 2019

All new models are now available to order in Middle East and Africa, and will be available in Europe from 2020. Polaris Off Road, the world leader in powersports and off-road innovation, recently introduced its 2020 model year lineup, highlighted by the next generation of the all-time best-selling RANGER with the new RANGER 1000 and RANGER CREW 1000; an all-new class of extreme performance side-by-sides with the RZR Pro XP lineup; and the industry’s first…


Polaris’ Lunar Rover Replica commemorates the 50-year anniversary of Apollo 11

View 25th July 2019

Fifty years ago, mankind accomplished the ultimate off-road odyssey when they landed on the moon. To honour and celebrate the legends of the Apollo 11 mission, Polaris Industries collaborated with the US Space and Rocket Centre (USSRC) in Huntsville, Alabama to create a working replica of the Lunar Rover. This was the ultimate off-road project for Polaris. The new Polaris Lunar Rover Replica made its first public debut in Huntsville, Alabama at the USSRC Apollo…


Podium finish for Polaris at this year’s Silk Way Rally

View 22nd July 2019

Jose Luis Pena Campo, Spanish pilot of the Polaris RZR Turbo in this year’s Silk Way Rally, crossed the finish line in an incredible second place, despite facing a multitude of challenges along the way. The ninth edition of the Silk Way Rally concluded on Tuesday 16th July after ten long and demanding stages that brought dramatic landscapes – ranging from the narrow, forest roads in Siberian taiga, to the high dunes of the Gobi…


New Polaris Off-Road clothing collection for 2019

View 19th July 2019

Polaris Off-Road Vehicles has announced a new collection of technical clothing now available in Europe, Middle East and Africa. The new Polaris Off-Road collection has been designed and produced in collaboration with Kenny Racing – the well-known French MX and off-road apparel brand. With the off-road expertise of Polaris and the technical design and production experience of Kenny, the collaboration introduces a range of innovative and practical riding apparel. No matter the task, journey or…


#RZRRacer: T3 FIA World Champion, José Luis Peña Campo, on entering the Silk Way Rally

View 1st July 2019

José Luis Peña Campo, the FIA 2018 Cross Country Rally World Cup Champion of the T3 category, is no stranger to gruelling off-road conditions, intense riding and harsh environments; and now the Polaris Xtreme Plus pilot will be the first ever Spaniard to enter the Silk Way Rally 2019 in the SSV category – considered one of the most extreme events next to the Dakar Rally. Having previously raced at the Dakar Rally, the Silk…


The Polaris Ranger is the perfect partner for mountain rescue teams in Germany

View 20th May 2019

Whether skiers, hikers or alpine dwellers, anybody who has an accident on snow-covered slopes and remote highlands rely on mountain rescue services. The first responders face the difficult challenge of mastering the dangerous terrain whilst working against the clock to get to the scene as quickly as possible. In Erzgebirge, Germany, the rescue teams of the Rittersgrün and Johanngeorgenstadt mountain guards rely on the Polaris RANGER, which has been specially adapted to transport its patients…


New Special Edition Sportsman models for 2019

View 30th April 2019

Polaris has introduced two brand-new Sportsman models to the European line-up for 2019, along with a host of new colour options for the existing range. Following the recent introduction of the new RANGER Diesel and RANGER XP 1000 EPS with ABS, Polaris continues to announce new product options for 2019 with two new Special Edition Sportsman models; the Sportsman 570 EPS Agri Edition in White Lightning, and the Sportsman 570 EPS Black Edition in Black…


Polaris proud to support landmark nature series

View 12th April 2019

When filming polar bears on the remote Norweigan island of Svalbard, for the forthcoming Netflix Original series ‘Our Planet’, the Polaris RZR Turbo was the vehicle of choice for production company, Silverback Fims. Launched on April 5, Our Planet is the first and only landmark nature series produced  as a Netflix Original and will be available to be viewed all over the globe. Filming for the series first took place in April 2018, on the…


The all-new RANGER Diesel from Polaris: Durable. Dependable. Capable.

View 10th April 2019

For Europe, Africa, Middle East, Australia and New Zealand only.   Polaris has introduced the all-new RANGER Diesel for 2019, developed specifically for markets in Europe, Middle East, Africa, Australia and New Zealand. Debuting in dealerships this spring, the new RANGER Diesel redefines refinement with the introduction of a brand-new diesel engine and updated chassis, along with superior levels of comfort, handling and driving capabilities that make it even more durable, dependable and capable. Rodrigo…


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2026 Polaris Off-Road Vehicles