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Polaris Elevates the Lengendary Ride and Handling of RZR with the All-New RZR Pro R Ultra Edition

Europe, Middle East and Africa: Racing Units Only / Limited Quantities New Limited-Edition Model Features DYNAMIX DVS Suspension with Factory-Integrated Active Sway Bar Links for Enhanced Control and Comfort Across Demanding Terrain New Technology Tested and Proven by RZR Factory Racing in the Harshest Conditions — Open Desert Dominance, Claiming 2025 SCORE Series Championship, and Back-to-Back Baja 1000 Victories Polaris Off Road, the world leader in powersports and off-road innovation, today introduced the industry’s first…

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DAKAR 2026 – LOEB FRAYMEDIA MOTORSPORT CLAIMS SSV VICTORY AND PLACES THREE CREWS IN THE TOP 10

LOEB FrayMédia Motorsport delivered a major performance at this edition of the Dakar, securing victory in the SSV category while placing three crews inside the overall top 10. A collective result that confirms the strength, competitiveness and overall level of the team’s sporting programme. At the end of a particularly demanding Dakar — covering more than 8,000 kilometres, including nearly 5,000 kilometres of timed special stages across 13 stages — LOEB FrayMédia Motorsport established itself…

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Polaris Wins Historic Third Consecutive Dakar Rally; Brock Heger Defends SSV Title in new RZR Pro R Rally

At the 2026 Dakar Rally, Polaris showcased its strength on the global off-road stage, securing a historic third consecutive victory in the SSV class and a second under the LOEB FrayMédia Motorsport – RZR Factory Racing banner. In a gruelling 8,000-kilometre test of endurance across Saudi Arabia, Polaris delivered a masterclass performance, culminating in a win and third place for the RZR Pro R Rally within the final standings, as well as strong finishes throughout…

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Polaris RZR Factory Racing Expands Program with All-New, Purpose-Built Race Vehicle Debuting at Dakar 2026

Polaris Off Road, the leader in off-road vehicle innovation, unveils the all-new Polaris RZR Pro R Rally ahead of Dakar 2026 – an all-new race machine engineered from the ground up to meet the demands of the world’s most extreme rally environments. The Pro R Rally represents Polaris’ most advanced competition-ready machine to date.  The Pro R Rally will be standing alongside the proven RZR Pro R Factory platform that delivered historic victories in 2024…

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Polaris Expands Vehicle Lineup in Call of Duty®: Warzone Season 01 with RZR Pro R 4 and Sportsman XP 1000

Polaris Inc. the global leader in powersports and off-road innovation, is expanding its collaboration with Call of Duty®, continuing to bridge the worlds of outdoor adventure and gaming through immersive, authentic experiences that resonate with fans. Following last year’s debut of the Polaris RZR Pro R 4 in Call of Duty: Warzone, Polaris is doubling down on its momentum in the gaming space with the introduction of the Polaris Sportsman XP 1000 within the world of…

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Press Releases

Celebrating 10 years of Polaris RZR and Xtreme+ at the Dakar Rally

View 30th November 2020

Dakar 2021 marks the tenth year that the Xtreme+ team will take the Polaris RZR to Dakar: The legendary race that has shaped both the history and the future of SXS racing. The Xtreme+ team first took the Polaris RZR to Dakar in 2012, before the SSV category was even introduced in the racing line-up. In the first year of taking on the Dakar, the Xtreme+ team claimed first place in the T3 category with…


Polaris partners with Öhlins to create the new Sportsman 570 Special Edition

View 26th November 2020

For Europe, Middle East, and Africa only Following the global launch of the all-new 2021 Sportsman 570, Polaris has introduced a variety of special edition trims to meet every rider’s needs and style, including the new Sportsman 570 EPS SP Öhlins Edition. Designed in close collaboration with Öhlins – renowned manufacturers of advanced suspension technology for the automotive and motorsport industry – the Öhlins Edition is a new addition to the Sportsman 570 platform, developed…


Polaris Inc. Announces Departure of Chairman and CEO

View 18th November 2020

Scott Wine to leave Polaris effective Dec. 31 Board executing succession plans Polaris reaffirms 2020 sales and adjusted earnings guidance MINNEAPOLIS, MN – November 17, 2020 – Polaris Inc. (NYSE: PII) today announced that Chairman and CEO Scott Wine will leave Polaris to assume the CEO role at CNH Industrial (NYSE: CNHI / MI: CNHI). Wine will remain in his current role at Polaris through the end of the year as the Board executes its…


Polaris RZR Factory Racing unveils RZR Pro XP race vehicle for Dakar

View 10th November 2020

RZR Factory Racing takes on Dakar, equipped with a fully loaded RZR Pro XP MINNEAPOLIS, MN (Nov. 10, 2020) – Polaris RZR, the winningest brand in UTV racing, today debuted the RZR Pro XP that its three factory team drivers will race in their conquest of the SSV class at the 2021 Dakar Rally—one of the world’s most grueling and historic desert races. Utilizing the industry-leading RZR Pro XP platform, the proven RZR Factory Racing…


Polaris adds upgraded features to the Sportsman 570 Agri Pro Edition

View 20th October 2020

For Europe, Middle East, and Africa only Following the global launch of the all-new 2021 Sportsman 570, Polaris has introduced a variety of special edition trims to meet every rider’s needs and style, including the new Sportsman 570 EPS Agri Pro Edition. The Agri Pro Edition delivers the legendary performance of the Sportsman 570, alongside all of the new hard-working features and upgrades announced for the 2021 model. Not only that, the Sportsman 570 Agri…


Update your off-road style with the Sportsman 570 Black Edition

View 8th October 2020

For Europe, Middle East, and Africa only Following the global launch of the all-new 2021 Sportsman 570, Polaris has introduced a variety of special edition trims to meet every rider’s needs and style, including the new Sportsman 570 EPS Black Edition. With a shimmering Black Pearl paint finish – a Polaris colour exclusively available for customers in Europe, Middle East and Africa – alongside the new accent colour springs in Titanium Metallic and special edition…


Great success for the 15th Edition of Polaris Camp

View 6th October 2020

The 15th edition of the Polaris Camp – the largest off-road event for ATV and side-by-sides in Europe – was another great success in Reygade, France last month. Hosted every year by Polaris France and Club Polaris, the club exclusively for Polaris owners, Polaris Camp offers an action-packed weekend agenda for all riders with challenging off-road tracks throughout the beautiful Corrèze area of France, as well as demo rides of new models, and the heart…


Polaris People initiative launched to celebrate the people behind the brand

View 2nd October 2020

Since its founding in 1954, Polaris has been inviting people to Think Outside and discover the joy of being outdoors. The innovation, performance and growth that has allowed Polaris to become a global leader in off-road vehicles have been driven by the diversity and passion of its customers, staff, dealers and stakeholders across the world. To celebrate the people behind the brand, Polaris has launched a new initiative, called Polaris People, to showcase how, for…


Polaris RZR Factory Racing Team USA takes on Dakar

View 1st October 2020

MINNEAPOLIS, MN (Oct. 1, 2020) – Polaris RZR, the winningest brand in UTV racing, today announced its factory race team will compete for the first time ever in the 2021 Dakar Rally — one of the world’s toughest races. The RZR Dakar team will be comprised of three BAJA champions including, Wayne Matlock, Kristen Matlock, and Craig Scanlon, competing January 3, 2021 through January 15, 2021, in Jeddah, Saudi Arabia. “The Dakar Rally is a…


Polaris Announces Partnership with Zero Motorcycles to Co-Develop Electric Vehicles as a Cornerstone of rEV’d up—Polaris’ New Electrification Strategy

View 29th September 2020

Polaris and Zero Motorcycles have signed a 10-year exclusive partnership agreement in off-road vehicles and snowmobiles Transformative partnership combines Polaris’ industry leadership with Zero’s proven technology in electric powertrains Co-development is underway with the first of several electric vehicles to debut by the end of 2021 rEV’d up aims to position Polaris as the powersports EV leader and offer customers an electric vehicle option within each of its core product segments by 2025 MINNEAPOLIS, MN…


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2026 Polaris Off-Road Vehicles