Press Releases

RZR Factory Racing takes on Dakar, equipped with a fully loaded RZR Pro XP MINNEAPOLIS, MN (Nov. 10, 2020) – Polaris RZR, the winningest brand in UTV racing, today debuted the RZR Pro XP that its three factory team drivers will race in their conquest of the SSV class at the 2021 Dakar Rally—one of the world’s most grueling and historic desert races. Utilizing the industry-leading RZR Pro XP platform, the proven RZR Factory Racing…

For Europe, Middle East, and Africa only Following the global launch of the all-new 2021 Sportsman 570, Polaris has introduced a variety of special edition trims to meet every rider’s needs and style, including the new Sportsman 570 EPS Agri Pro Edition. The Agri Pro Edition delivers the legendary performance of the Sportsman 570, alongside all of the new hard-working features and upgrades announced for the 2021 model. Not only that, the Sportsman 570 Agri…

For Europe, Middle East, and Africa only Following the global launch of the all-new 2021 Sportsman 570, Polaris has introduced a variety of special edition trims to meet every rider’s needs and style, including the new Sportsman 570 EPS Black Edition. With a shimmering Black Pearl paint finish – a Polaris colour exclusively available for customers in Europe, Middle East and Africa – alongside the new accent colour springs in Titanium Metallic and special edition…

The 15th edition of the Polaris Camp – the largest off-road event for ATV and side-by-sides in Europe – was another great success in Reygade, France last month. Hosted every year by Polaris France and Club Polaris, the club exclusively for Polaris owners, Polaris Camp offers an action-packed weekend agenda for all riders with challenging off-road tracks throughout the beautiful Corrèze area of France, as well as demo rides of new models, and the heart…

Since its founding in 1954, Polaris has been inviting people to Think Outside and discover the joy of being outdoors. The innovation, performance and growth that has allowed Polaris to become a global leader in off-road vehicles have been driven by the diversity and passion of its customers, staff, dealers and stakeholders across the world. To celebrate the people behind the brand, Polaris has launched a new initiative, called Polaris People, to showcase how, for…

MINNEAPOLIS, MN (Oct. 1, 2020) – Polaris RZR, the winningest brand in UTV racing, today announced its factory race team will compete for the first time ever in the 2021 Dakar Rally — one of the world’s toughest races. The RZR Dakar team will be comprised of three BAJA champions including, Wayne Matlock, Kristen Matlock, and Craig Scanlon, competing January 3, 2021 through January 15, 2021, in Jeddah, Saudi Arabia. “The Dakar Rally is a…

Polaris and Zero Motorcycles have signed a 10-year exclusive partnership agreement in off-road vehicles and snowmobiles Transformative partnership combines Polaris’ industry leadership with Zero’s proven technology in electric powertrains Co-development is underway with the first of several electric vehicles to debut by the end of 2021 rEV’d up aims to position Polaris as the powersports EV leader and offer customers an electric vehicle option within each of its core product segments by 2025 MINNEAPOLIS, MN…

For Europe, Middle East and Africa only.  Polaris today announced new models for its 2021 Ranger line-up – the industry’s No.1-selling utility side-by-side vehicle – including the all-new Ranger 1000 purpose-built for farmers, hunters, and smallholding owners, offering the ultimate combination of price and performance.  “When there is a big job to do, the new RANGER 1000 is the perfect machine to help get it done and continue to build upon our hardest-working, smoothest-riding promise,”…

For Europe, Middle East, and Africa only Following the global launch of the all-new 2021 Sportsman 570, Polaris has introduced a variety of special edition trims to meet every rider’s needs and style, including the new Sportsman 570 EPS Hunter Edition. Featuring across the Polaris Off Road line-up, including the Ranger 570, Ranger XP 1000 and Ranger EV, the popular Polaris Pursuit Camo finish has now been brought to the 2021 Sportsman 570 range. One…

For Europe, Middle East and Africa only.  When it comes to buying a new off-road vehicle, Polaris is driven to provide its customers with more options than ever before. Unveiled today, Polaris Off Road introduces its latest additions to the 2021 range, boasting all-new colour options for the GENERAL and RZR line-up, giving riders even more styling options. Polaris RZR Polaris RZR pioneered the performance side-by-side category. Known for its unmatched performance, and rider-centric vehicle…