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RANGER Stories: 5-star luxury in the Balearic Islands with Vestige Hotels, Menorca

Polaris is a firm believer that a product comes to life through its applications, partnerships, but most importantly, via the people who use it. To showcase the versatility of the RANGER, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and film how customers are using the Polaris RANGER in their day-to-day lives. The initiative, called RANGER Stories, is set to demonstrate the many ways in which the RANGER line-up…

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The Ultimate Off-Road Gift Guide for 2025

Polaris unveils its top picks from its latest 2026 off-road apparel & accessories collection, showcasing a range of new products and refreshed favourites ideal for the festive season. With the holidays now fast approaching, Polaris reveals its ultimate 2025 off-road gift guide featuring a curated selection of its latest riding gear, lifestyle apparel and premium accessories that make the perfect gift for fans of the brand and off-road enthusiasts alike. Carefully selected to suit every…

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Polaris RZR prepared by Santag Racing crowned 2025 FIA World Rally-Raid SSV Champion

Portuguese duo, Alexandre Pinto and Bernardo Oliveira of the Old Friends Rally Team, have been crowned the 2025 SSV World Champions in the FIA World Rally-Raid Championship (W2RC) following a home victory at the BP Ultimate Rally Raid Portugal with the Polaris RZR Pro R, developed and prepared by Santag Racing, continuing to dominate the world of cross-country rallying. Pinto and Oliveira delivered a historic performance, securing their first-ever world title — and marking another…

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Celebrating 40 Years of Polaris ATVs

Polaris celebrates four decades since the launch of the first American-engineered ATV Introducing the 2026 Polaris Sportsman XP 1000 S 40th Anniversary Edition – a special release inspired by Polaris’ heritage Polaris launches ‘40 Years Strong’ video campaign, paying tribute to the many ways riders have relied on Polaris ATVs over the years. Polaris Off Road, the world leader in powersports and off-road innovation, is celebrating a historic milestone: 40 years since the introduction of…

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Polaris Off Road Expands 2026 Family Lineup, Including All-New 2-Up ATV Offering

FOR EUROPE ONLY All-new 2-up Polaris Sportsman models across the 570 and 1000 platforms, purpose-built for two riders New features, quality improvements, colours & graphics and accessories announced across the Sportsman lineup Rider-inspired performance and styling enhancements across Polaris GENERAL and RANGER CREW models Following the launch of all-new upgrades to the RANGER Nordic Pro platform earlier this year, Polaris Off Road, the world leader in powersports and off-road innovation, today announced its complete 2026…

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Press Releases

Great success for the 15th Edition of Polaris Camp

View 6th October 2020

The 15th edition of the Polaris Camp – the largest off-road event for ATV and side-by-sides in Europe – was another great success in Reygade, France last month. Hosted every year by Polaris France and Club Polaris, the club exclusively for Polaris owners, Polaris Camp offers an action-packed weekend agenda for all riders with challenging off-road tracks throughout the beautiful Corrèze area of France, as well as demo rides of new models, and the heart…


Polaris People initiative launched to celebrate the people behind the brand

View 2nd October 2020

Since its founding in 1954, Polaris has been inviting people to Think Outside and discover the joy of being outdoors. The innovation, performance and growth that has allowed Polaris to become a global leader in off-road vehicles have been driven by the diversity and passion of its customers, staff, dealers and stakeholders across the world. To celebrate the people behind the brand, Polaris has launched a new initiative, called Polaris People, to showcase how, for…


Polaris RZR Factory Racing Team USA takes on Dakar

View 1st October 2020

MINNEAPOLIS, MN (Oct. 1, 2020) – Polaris RZR, the winningest brand in UTV racing, today announced its factory race team will compete for the first time ever in the 2021 Dakar Rally — one of the world’s toughest races. The RZR Dakar team will be comprised of three BAJA champions including, Wayne Matlock, Kristen Matlock, and Craig Scanlon, competing January 3, 2021 through January 15, 2021, in Jeddah, Saudi Arabia. “The Dakar Rally is a…


Polaris Announces Partnership with Zero Motorcycles to Co-Develop Electric Vehicles as a Cornerstone of rEV’d up—Polaris’ New Electrification Strategy

View 29th September 2020

Polaris and Zero Motorcycles have signed a 10-year exclusive partnership agreement in off-road vehicles and snowmobiles Transformative partnership combines Polaris’ industry leadership with Zero’s proven technology in electric powertrains Co-development is underway with the first of several electric vehicles to debut by the end of 2021 rEV’d up aims to position Polaris as the powersports EV leader and offer customers an electric vehicle option within each of its core product segments by 2025 MINNEAPOLIS, MN…


Polaris introduces its new full-size Ranger line-up for 2021

View 17th September 2020

For Europe, Middle East and Africa only.  Polaris today announced new models for its 2021 Ranger line-up – the industry’s No.1-selling utility side-by-side vehicle – including the all-new Ranger 1000 purpose-built for farmers, hunters, and smallholding owners, offering the ultimate combination of price and performance.  “When there is a big job to do, the new RANGER 1000 is the perfect machine to help get it done and continue to build upon our hardest-working, smoothest-riding promise,”…


Introducing the Sportsman 570 Hunter Edition

View 15th September 2020

For Europe, Middle East, and Africa only Following the global launch of the all-new 2021 Sportsman 570, Polaris has introduced a variety of special edition trims to meet every rider’s needs and style, including the new Sportsman 570 EPS Hunter Edition. Featuring across the Polaris Off Road line-up, including the Ranger 570, Ranger XP 1000 and Ranger EV, the popular Polaris Pursuit Camo finish has now been brought to the 2021 Sportsman 570 range. One…


Polaris adds premium colour options to 2021 line-up

View 20th August 2020

For Europe, Middle East and Africa only.  When it comes to buying a new off-road vehicle, Polaris is driven to provide its customers with more options than ever before. Unveiled today, Polaris Off Road introduces its latest additions to the 2021 range, boasting all-new colour options for the GENERAL and RZR line-up, giving riders even more styling options. Polaris RZR Polaris RZR pioneered the performance side-by-side category. Known for its unmatched performance, and rider-centric vehicle…


Polaris unveils a new generation of ATV

View 11th August 2020

For Europe, Middle East and Africa only. Trusted by over 1.6 million riders and counting, Polaris Sportsman is now taking its bestselling ATV line-up to the next level. The new generation of Sportsman features a bold, modern design with new features and product improvements, all while featuring the same legendary ride and handling, unrivalled versatility and reliable performance that the Polaris Sportsman is renowned for. Arriving in dealers this Autumn, the fully upgraded 2021 platform…


Polaris Morocco proud to support the Carta SSV Trophy 2020

View 3rd June 2020

Polaris distributor in Morocco, YMF Extreme Motors, has announced its support of the Carta SSV Trophy, the first SSV-only race in Morocco which is due to take place this November. Hosted at the gates of the Sahara Desert, the first edition of the Carta SSV Trophy will take place from 24th November to 28th November this year. The partnership with Polaris will bring five days of intense riding around M’hamid, Morocco, with full Polaris support…


New additions to the Ranger 570 lineup from Polaris

View 30th April 2020

Polaris expands its mid-size RANGER lineup with two new special editions for Europe, Middle East and Africa. The Polaris Ranger has been providing unstoppable utility performance for 22 years, proving itself to be the ultimate workhorse for every job. For 2020, Polaris expands its mid-size Ranger lineup with two new special edition finishes. “The Ranger 570 is one of our best-selling utility vehicles – offering unbeatable value without compromising performance,” said Frederic Mardon, Polaris Off-Road…


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2025 Polaris Off-Road Vehicles