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DAKAR 2026 – LOEB FRAYMEDIA MOTORSPORT CLAIMS SSV VICTORY AND PLACES THREE CREWS IN THE TOP 10

LOEB FrayMédia Motorsport delivered a major performance at this edition of the Dakar, securing victory in the SSV category while placing three crews inside the overall top 10. A collective result that confirms the strength, competitiveness and overall level of the team’s sporting programme. At the end of a particularly demanding Dakar — covering more than 8,000 kilometres, including nearly 5,000 kilometres of timed special stages across 13 stages — LOEB FrayMédia Motorsport established itself…

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2026 Dakar Rally – Final Results

The LOEB FrayMédia Motorsport – RZR Factory Racing team has etched another chapter in off-road history, securing a third consecutive SSV victory at the 2026 Dakar Rally. Defending champion Brock Heger delivered a masterclass in the Saudi dunes, claiming six stage wins to seal his second back-to-back title behind the wheel of the RZR Pro R Rally. The team’s dominance was further underscored by Xavier de Soultrait, who battled through the toughest stages of the…

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Polaris RZR Factory Racing Expands Program with All-New, Purpose-Built Race Vehicle Debuting at Dakar 2026

Polaris Off Road, the leader in off-road vehicle innovation, unveils the all-new Polaris RZR Pro R Rally ahead of Dakar 2026 – an all-new race machine engineered from the ground up to meet the demands of the world’s most extreme rally environments. The Pro R Rally represents Polaris’ most advanced competition-ready machine to date.  The Pro R Rally will be standing alongside the proven RZR Pro R Factory platform that delivered historic victories in 2024…

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Polaris Expands Vehicle Lineup in Call of Duty®: Warzone Season 01 with RZR Pro R 4 and Sportsman XP 1000

Polaris Inc. the global leader in powersports and off-road innovation, is expanding its collaboration with Call of Duty®, continuing to bridge the worlds of outdoor adventure and gaming through immersive, authentic experiences that resonate with fans. Following last year’s debut of the Polaris RZR Pro R 4 in Call of Duty: Warzone, Polaris is doubling down on its momentum in the gaming space with the introduction of the Polaris Sportsman XP 1000 within the world of…

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Polaris Returns to Dakar to Defend SSV Title: 2026 Factory and Partner Team Lineup Announcement

Polaris Returns to Dakar to Defend SSV Title: 2026 Factory and Partner Team Lineup Announcement Following two consecutive wins in the SSV category, Polaris is returning to Saudi Arabia in 2026 to defend its title at the 48th edition of the Dakar Rally. The 2026 campaign marks an expansion of Polaris’ racing ambitions in rally-raid, led by the LOEB FrayMédia Motorsport-RZR Factory Racing team. This year’s entry will see the debut of the all-new RZR…

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Press Releases

Polaris partners with Öhlins to create the new Sportsman 570 Special Edition

View 26th November 2020

For Europe, Middle East, and Africa only Following the global launch of the all-new 2021 Sportsman 570, Polaris has introduced a variety of special edition trims to meet every rider’s needs and style, including the new Sportsman 570 EPS SP Öhlins Edition. Designed in close collaboration with Öhlins – renowned manufacturers of advanced suspension technology for the automotive and motorsport industry – the Öhlins Edition is a new addition to the Sportsman 570 platform, developed…


Polaris Inc. Announces Departure of Chairman and CEO

View 18th November 2020

Scott Wine to leave Polaris effective Dec. 31 Board executing succession plans Polaris reaffirms 2020 sales and adjusted earnings guidance MINNEAPOLIS, MN – November 17, 2020 – Polaris Inc. (NYSE: PII) today announced that Chairman and CEO Scott Wine will leave Polaris to assume the CEO role at CNH Industrial (NYSE: CNHI / MI: CNHI). Wine will remain in his current role at Polaris through the end of the year as the Board executes its…


Polaris RZR Factory Racing unveils RZR Pro XP race vehicle for Dakar

View 10th November 2020

RZR Factory Racing takes on Dakar, equipped with a fully loaded RZR Pro XP MINNEAPOLIS, MN (Nov. 10, 2020) – Polaris RZR, the winningest brand in UTV racing, today debuted the RZR Pro XP that its three factory team drivers will race in their conquest of the SSV class at the 2021 Dakar Rally—one of the world’s most grueling and historic desert races. Utilizing the industry-leading RZR Pro XP platform, the proven RZR Factory Racing…


Polaris adds upgraded features to the Sportsman 570 Agri Pro Edition

View 20th October 2020

For Europe, Middle East, and Africa only Following the global launch of the all-new 2021 Sportsman 570, Polaris has introduced a variety of special edition trims to meet every rider’s needs and style, including the new Sportsman 570 EPS Agri Pro Edition. The Agri Pro Edition delivers the legendary performance of the Sportsman 570, alongside all of the new hard-working features and upgrades announced for the 2021 model. Not only that, the Sportsman 570 Agri…


Update your off-road style with the Sportsman 570 Black Edition

View 8th October 2020

For Europe, Middle East, and Africa only Following the global launch of the all-new 2021 Sportsman 570, Polaris has introduced a variety of special edition trims to meet every rider’s needs and style, including the new Sportsman 570 EPS Black Edition. With a shimmering Black Pearl paint finish – a Polaris colour exclusively available for customers in Europe, Middle East and Africa – alongside the new accent colour springs in Titanium Metallic and special edition…


Great success for the 15th Edition of Polaris Camp

View 6th October 2020

The 15th edition of the Polaris Camp – the largest off-road event for ATV and side-by-sides in Europe – was another great success in Reygade, France last month. Hosted every year by Polaris France and Club Polaris, the club exclusively for Polaris owners, Polaris Camp offers an action-packed weekend agenda for all riders with challenging off-road tracks throughout the beautiful Corrèze area of France, as well as demo rides of new models, and the heart…


Polaris People initiative launched to celebrate the people behind the brand

View 2nd October 2020

Since its founding in 1954, Polaris has been inviting people to Think Outside and discover the joy of being outdoors. The innovation, performance and growth that has allowed Polaris to become a global leader in off-road vehicles have been driven by the diversity and passion of its customers, staff, dealers and stakeholders across the world. To celebrate the people behind the brand, Polaris has launched a new initiative, called Polaris People, to showcase how, for…


Polaris RZR Factory Racing Team USA takes on Dakar

View 1st October 2020

MINNEAPOLIS, MN (Oct. 1, 2020) – Polaris RZR, the winningest brand in UTV racing, today announced its factory race team will compete for the first time ever in the 2021 Dakar Rally — one of the world’s toughest races. The RZR Dakar team will be comprised of three BAJA champions including, Wayne Matlock, Kristen Matlock, and Craig Scanlon, competing January 3, 2021 through January 15, 2021, in Jeddah, Saudi Arabia. “The Dakar Rally is a…


Polaris Announces Partnership with Zero Motorcycles to Co-Develop Electric Vehicles as a Cornerstone of rEV’d up—Polaris’ New Electrification Strategy

View 29th September 2020

Polaris and Zero Motorcycles have signed a 10-year exclusive partnership agreement in off-road vehicles and snowmobiles Transformative partnership combines Polaris’ industry leadership with Zero’s proven technology in electric powertrains Co-development is underway with the first of several electric vehicles to debut by the end of 2021 rEV’d up aims to position Polaris as the powersports EV leader and offer customers an electric vehicle option within each of its core product segments by 2025 MINNEAPOLIS, MN…


Polaris introduces its new full-size Ranger line-up for 2021

View 17th September 2020

For Europe, Middle East and Africa only.  Polaris today announced new models for its 2021 Ranger line-up – the industry’s No.1-selling utility side-by-side vehicle – including the all-new Ranger 1000 purpose-built for farmers, hunters, and smallholding owners, offering the ultimate combination of price and performance.  “When there is a big job to do, the new RANGER 1000 is the perfect machine to help get it done and continue to build upon our hardest-working, smoothest-riding promise,”…


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2026 Polaris Off-Road Vehicles