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Polaris RZR Factory Racing Expands Program with All-New, Purpose-Built Race Vehicle Debuting at Dakar 2026

Polaris Off Road, the leader in off-road vehicle innovation, unveils the all-new Polaris RZR Pro R Rally ahead of Dakar 2026 – an all-new race machine engineered from the ground up to meet the demands of the world’s most extreme rally environments. The Pro R Rally represents Polaris’ most advanced competition-ready machine to date.  The Pro R Rally will be standing alongside the proven RZR Pro R Factory platform that delivered historic victories in 2024…

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Polaris Expands Vehicle Lineup in Call of Duty®: Warzone Season 01 with RZR Pro R 4 and Sportsman XP 1000

Polaris Inc. the global leader in powersports and off-road innovation, is expanding its collaboration with Call of Duty®, continuing to bridge the worlds of outdoor adventure and gaming through immersive, authentic experiences that resonate with fans. Following last year’s debut of the Polaris RZR Pro R 4 in Call of Duty: Warzone, Polaris is doubling down on its momentum in the gaming space with the introduction of the Polaris Sportsman XP 1000 within the world of…

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Polaris Returns to Dakar to Defend SSV Title: 2026 Factory and Partner Team Lineup Announcement

Polaris Returns to Dakar to Defend SSV Title: 2026 Factory and Partner Team Lineup Announcement Following two consecutive wins in the SSV category, Polaris is returning to Saudi Arabia in 2026 to defend its title at the 48th edition of the Dakar Rally. The 2026 campaign marks an expansion of Polaris’ racing ambitions in rally-raid, led by the LOEB FrayMédia Motorsport-RZR Factory Racing team. This year’s entry will see the debut of the all-new RZR…

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RANGER Stories: 5-star luxury in the Balearic Islands with Vestige Hotels, Menorca

Polaris is a firm believer that a product comes to life through its applications, partnerships, but most importantly, via the people who use it. To showcase the versatility of the RANGER, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and film how customers are using the Polaris RANGER in their day-to-day lives. The initiative, called RANGER Stories, is set to demonstrate the many ways in which the RANGER line-up…

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The Ultimate Off-Road Gift Guide for 2025

Polaris unveils its top picks from its latest 2026 off-road apparel & accessories collection, showcasing a range of new products and refreshed favourites ideal for the festive season. With the holidays now fast approaching, Polaris reveals its ultimate 2025 off-road gift guide featuring a curated selection of its latest riding gear, lifestyle apparel and premium accessories that make the perfect gift for fans of the brand and off-road enthusiasts alike. Carefully selected to suit every…

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Press Releases

Off-road riders enjoy the 18th edition of Polaris Camp in France

View 2nd October 2023

Celebrating 18 years since the first-ever Polaris Camp, Polaris France once again hosted an exceptional weekend of off-road riding and entertainment, inviting hundreds of Polaris riders and their vehicles to enjoy the incredible trails nestled in the beautiful Dordogne Valley. On the weekend of 16-17 September, over 500 riders arrived in the small town of Reygades, bringing with them their array of old and new Polaris vehicles, including RZR and RANGER side-by-sides, and Sportsman and…


Polaris Off Road stays on the gas with 2024 line-up, featuring rider-inspired updates & refreshed styles for its industry-leading range of side-by-sides and ATVs

View 3rd August 2023

2024 POLARIS OFF ROAD VEHICLE US LINEUP AVAILABLE FOR DIRECT SHIPMENT MARKETS IN MIDDLE EAST AND AFRICA ONLY.   Highlights Include the Return of Polaris Sportsman 570 and XP 1000 Hunt Editions, along with a Host of Aesthetic and Performance Upgrades Across the Lineup   MINNEAPOLIS, MN (July 30, 2023) – On the heels of debuting its innovative Polaris XPEDITION and the all-new Extreme Duty RANGER XD 1500, Polaris Off Road today unveiled updates for…


Polaris expands its RANGER line-up with the all-new RANGER XD 1500, an entirely new class of extreme-duty utility side-by-sides

View 3rd August 2023

FOR DIRECT SHIPMENT MARKETS IN MIDDLE EAST AND AFRICA ONLY. NOT YET AVAILABLE IN EUROPE.   Introducing the industry’s first-ever utility side-by-side with a 1500cc 3-cylinder engine for more power to make tough jobs easier and the industry’s only STEELDRIVE transmission for greater durability   MINNEAPOLIS, MN (July 30, 2023) – Polaris Off Road, the global leader in powersports and off-road innovation, is once again breaking new ground with the industry’s first extreme duty utility…


Polaris proud to partner with Kolpin Outdoors for off-road storage solutions

View 7th July 2023

Polaris is proud to continue its partnership with Kolpin Outdoors, a premier name in off-road accessories, to offer an extensive range of compatible protective storage and transport equipment across its off-road parts and accessories offering for 2023. Since its inception in 1943, Kolpin has been building smart and tough protection solutions for riders’ most important gear and equipment. With authentic outdoor expertise crafted over the past 80 years, Kolpin products are guaranteed to perform in…


The next generation of the RZR XP arrives this summer

View 1st June 2023

Polaris’ revolutionary new RZR XP will arrive this summer at dealerships across Europe, Middle East and Africa. Announced earlier this year, the Polaris RZR XP is the latest evolution of the industry’s bestselling sport side-by-side, built from the ground up to inspire riders to get outside and create memories with their family and friends. Now, the RZR XP will land in dealerships across Europe, Middle East and Africa this summer, allowing even more riders to…


Polaris unleashes revolutionary new generation of the RZR XP

View 23rd March 2023

FOR EUROPE, MIDDLE EAST AND AFRICA ONLY Built from the ground up, the 2024 RZR XP inspires riders to escape into the outdoors and create new memories with family and friends. Upgrade highlights include new, stronger chassis, redesigned ergonomics for added comfort, & all-new ProStar Gen 2 engine. Summer arrival in dealers across Europe, Middle East and Africa. Polaris Off Road, the leader in off-road vehicle innovation, has announced the next generation of the industry’s…


Ranger Stories: Driving Change with GALMOBILE™ in Israel

View 22nd March 2023

Polaris Off Road continues its Ranger Stories video series in a new light with the introduction of the ‘Ranger Stories: Driving Change’ initiative. Polaris is a firm believer that a product comes to life through its applications, partnerships but most importantly, via the people who use it; which is why once again, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and capture how its customers are driving change…


Great start to 2023 for the Polaris Xtremeplus team

View 20th February 2023

Xtremeplus finishes its 15th Dakar Rally Double podium finish at the first round of the FIA World Cup for Cross Country Bajas The most iconic and challenging race in the world – the Dakar Rally – came to an end in Saudi Arabia last month. Represented by six international crews behind the steering wheel of the new Polaris RZR Pro R, this year marked Xtremeplus’ 11th year attending the Dakar Rally with the Polaris RZR….


Polaris prepares for Czech Republic’s OffRoad Maraton 2023

View 9th February 2023

The OffRoad Maraton in Czech Republic is described as a racing series for lovers of fast driving, mud, disappearing sandy tracks and the smell of gasoline, designed for all motoring enthusiasts regardless of age or gender, but with their hearts in the right place. For Polaris, the OffRoad Maraton is an opportunity to showcase the true potential of the RZR and Scrambler lineups and the talent of the riders on the Polaris CZ racing team…


Leave The Competition In The Dust: Pubg Mobile And Polaris Partner To Bring Two New In-Game Side-By-Side Vehicles

View 7th February 2023

The World’s Greatest Mobile Battle Royale Joins Forces with the Leader in Off-Road Innovation PUBG MOBILE, one of the world’s most popular mobile games, is excited to announce its partnership with Polaris Inc., the global leader in powersports, to introduce two powerful new in-game off-road vehicles to the battleground. This first-ever collaboration puts players in the driver’s seat of the Polaris RZR, delivering vehicles equipped with unrivalled performance to conquer any type of off-road terrain….


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2025 Polaris Off-Road Vehicles