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Polaris Elevates the Lengendary Ride and Handling of RZR with the All-New RZR Pro R Ultra Edition

Europe, Middle East and Africa: Racing Units Only / Limited Quantities New Limited-Edition Model Features DYNAMIX DVS Suspension with Factory-Integrated Active Sway Bar Links for Enhanced Control and Comfort Across Demanding Terrain New Technology Tested and Proven by RZR Factory Racing in the Harshest Conditions — Open Desert Dominance, Claiming 2025 SCORE Series Championship, and Back-to-Back Baja 1000 Victories Polaris Off Road, the world leader in powersports and off-road innovation, today introduced the industry’s first…

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DAKAR 2026 – LOEB FRAYMEDIA MOTORSPORT CLAIMS SSV VICTORY AND PLACES THREE CREWS IN THE TOP 10

LOEB FrayMédia Motorsport delivered a major performance at this edition of the Dakar, securing victory in the SSV category while placing three crews inside the overall top 10. A collective result that confirms the strength, competitiveness and overall level of the team’s sporting programme. At the end of a particularly demanding Dakar — covering more than 8,000 kilometres, including nearly 5,000 kilometres of timed special stages across 13 stages — LOEB FrayMédia Motorsport established itself…

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Polaris Wins Historic Third Consecutive Dakar Rally; Brock Heger Defends SSV Title in new RZR Pro R Rally

At the 2026 Dakar Rally, Polaris showcased its strength on the global off-road stage, securing a historic third consecutive victory in the SSV class and a second under the LOEB FrayMédia Motorsport – RZR Factory Racing banner. In a gruelling 8,000-kilometre test of endurance across Saudi Arabia, Polaris delivered a masterclass performance, culminating in a win and third place for the RZR Pro R Rally within the final standings, as well as strong finishes throughout…

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Polaris RZR Factory Racing Expands Program with All-New, Purpose-Built Race Vehicle Debuting at Dakar 2026

Polaris Off Road, the leader in off-road vehicle innovation, unveils the all-new Polaris RZR Pro R Rally ahead of Dakar 2026 – an all-new race machine engineered from the ground up to meet the demands of the world’s most extreme rally environments. The Pro R Rally represents Polaris’ most advanced competition-ready machine to date.  The Pro R Rally will be standing alongside the proven RZR Pro R Factory platform that delivered historic victories in 2024…

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Polaris Expands Vehicle Lineup in Call of Duty®: Warzone Season 01 with RZR Pro R 4 and Sportsman XP 1000

Polaris Inc. the global leader in powersports and off-road innovation, is expanding its collaboration with Call of Duty®, continuing to bridge the worlds of outdoor adventure and gaming through immersive, authentic experiences that resonate with fans. Following last year’s debut of the Polaris RZR Pro R 4 in Call of Duty: Warzone, Polaris is doubling down on its momentum in the gaming space with the introduction of the Polaris Sportsman XP 1000 within the world of…

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Press Releases

Elevate your off-road adventures with genuine accessories from Polaris

View 2nd November 2023

For Europe, Middle East and Africa only This winter, go genuine with Polaris Engineered accessories designed to work in perfect sync with Polaris off-road vehicles.  With a commitment to quality that goes far beyond design and aesthetics, Polaris Engineered accessories are tailor-made to suit Polaris’ off-road vehicle lineup and the needs of its customers. Meticulously tested and validated with seamless integration and durability in mind, Polaris offers a wide range of work-ready vehicle parts and…


Polaris Poland celebrates ninth edition of Polaris Camp

View 30th October 2023

Polaris Poland once again hosted their hugely popular Polaris Camp last month, taking place at the Drawsko training ground – the largest military training ground in Europe. The ninth edition of the customer event welcomed over 600 Polaris vehicle enthusiasts from all over Poland and neighbouring countries, with as many as 351 Polaris vehicles filling the machine park; all of which, divided into groups, stood at the start of the 50-kilometre night route on the…


Adrian Schneider takes victory at GORM Poland 24-hour race with Polaris Scrambler

View 13th October 2023

Polaris Germany ambassador, Adrian Schneider—also known as “Quadboy” on his social platforms—set his sights on a new challenge for 2023: The German Off Road Masters 24-hour off-road race that took place this August in Poland. One of Europe’s biggest off-road races of its kind for side-by-sides and ATVs, Adrian’s first attempt went down in off-road history, not only taking the victory for the Ironman class —a class specifically for single-rider teams—but also beating all other…


Off-road riders enjoy the 18th edition of Polaris Camp in France

View 2nd October 2023

Celebrating 18 years since the first-ever Polaris Camp, Polaris France once again hosted an exceptional weekend of off-road riding and entertainment, inviting hundreds of Polaris riders and their vehicles to enjoy the incredible trails nestled in the beautiful Dordogne Valley. On the weekend of 16-17 September, over 500 riders arrived in the small town of Reygades, bringing with them their array of old and new Polaris vehicles, including RZR and RANGER side-by-sides, and Sportsman and…


Polaris Off Road stays on the gas with 2024 line-up, featuring rider-inspired updates & refreshed styles for its industry-leading range of side-by-sides and ATVs

View 3rd August 2023

2024 POLARIS OFF ROAD VEHICLE US LINEUP AVAILABLE FOR DIRECT SHIPMENT MARKETS IN MIDDLE EAST AND AFRICA ONLY.   Highlights Include the Return of Polaris Sportsman 570 and XP 1000 Hunt Editions, along with a Host of Aesthetic and Performance Upgrades Across the Lineup   MINNEAPOLIS, MN (July 30, 2023) – On the heels of debuting its innovative Polaris XPEDITION and the all-new Extreme Duty RANGER XD 1500, Polaris Off Road today unveiled updates for…


Polaris expands its RANGER line-up with the all-new RANGER XD 1500, an entirely new class of extreme-duty utility side-by-sides

View 3rd August 2023

FOR DIRECT SHIPMENT MARKETS IN MIDDLE EAST AND AFRICA ONLY. NOT YET AVAILABLE IN EUROPE.   Introducing the industry’s first-ever utility side-by-side with a 1500cc 3-cylinder engine for more power to make tough jobs easier and the industry’s only STEELDRIVE transmission for greater durability   MINNEAPOLIS, MN (July 30, 2023) – Polaris Off Road, the global leader in powersports and off-road innovation, is once again breaking new ground with the industry’s first extreme duty utility…


Polaris proud to partner with Kolpin Outdoors for off-road storage solutions

View 7th July 2023

Polaris is proud to continue its partnership with Kolpin Outdoors, a premier name in off-road accessories, to offer an extensive range of compatible protective storage and transport equipment across its off-road parts and accessories offering for 2023. Since its inception in 1943, Kolpin has been building smart and tough protection solutions for riders’ most important gear and equipment. With authentic outdoor expertise crafted over the past 80 years, Kolpin products are guaranteed to perform in…


The next generation of the RZR XP arrives this summer

View 1st June 2023

Polaris’ revolutionary new RZR XP will arrive this summer at dealerships across Europe, Middle East and Africa. Announced earlier this year, the Polaris RZR XP is the latest evolution of the industry’s bestselling sport side-by-side, built from the ground up to inspire riders to get outside and create memories with their family and friends. Now, the RZR XP will land in dealerships across Europe, Middle East and Africa this summer, allowing even more riders to…


Polaris unleashes revolutionary new generation of the RZR XP

View 23rd March 2023

FOR EUROPE, MIDDLE EAST AND AFRICA ONLY Built from the ground up, the 2024 RZR XP inspires riders to escape into the outdoors and create new memories with family and friends. Upgrade highlights include new, stronger chassis, redesigned ergonomics for added comfort, & all-new ProStar Gen 2 engine. Summer arrival in dealers across Europe, Middle East and Africa. Polaris Off Road, the leader in off-road vehicle innovation, has announced the next generation of the industry’s…


Ranger Stories: Driving Change with GALMOBILE™ in Israel

View 22nd March 2023

Polaris Off Road continues its Ranger Stories video series in a new light with the introduction of the ‘Ranger Stories: Driving Change’ initiative. Polaris is a firm believer that a product comes to life through its applications, partnerships but most importantly, via the people who use it; which is why once again, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and capture how its customers are driving change…


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2026 Polaris Off-Road Vehicles