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Polaris Off Road Expands 2026 Family Lineup, Including All-New 2-Up ATV Offering

FOR EUROPE ONLY All-new 2-up Polaris Sportsman models across the 570 and 1000 platforms, purpose-built for two riders New features, quality improvements, colours & graphics and accessories announced across the Sportsman lineup Rider-inspired performance and styling enhancements across Polaris GENERAL and RANGER CREW models Following the launch of all-new upgrades to the RANGER Nordic Pro platform earlier this year, Polaris Off Road, the world leader in powersports and off-road innovation, today announced its complete 2026…

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Polaris RZR and Motorsport Legends Steal the Show at Red Bull Drift Masters

The National Stadium in Warsaw, Poland, became the stage for one of the most spectacular motorsport events of the year. The Red Bull Drift Masters Grand Finale 2025 drew the attention of millions of fans worldwide, and one of its main highlights was the Clash of Legends – a unique showdown in which motorsport icons competed in identical Polaris RZR Pro R Sport vehicles. Taking place from 12-13 September, the event has already reached an…

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Polaris Off Road Elevates 2026 RANGER Lineup with Enhanced Factory Features for Nordic Pro Models

Stay ahead of the unexpected with RANGER Nordic Pro Edition UTVs, Polaris’ most premium and comfortable ride experience yet with a complete cab system now fitted as standard for 2026, along with in-cab heater system, factory-installed winch and premium bench seating. Rider-inspired upgrades and stylish colours seen across the 2026 RANGER lineup New graphics and colours available on select Polaris Youth models Polaris Off Road, the world leader in powersports and off-road innovation, has announced…

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RANGER Stories: Keeping the mountains moving in Saalbach Hinterglemm, Austria

Polaris is a firm believer that a product comes to life through its applications, partnerships but most importantly, via the people who use it. To showcase the versatility of the Ranger, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and film how customers are using the Polaris Ranger in their day-to-day lives. The initiative, called Ranger Stories, is set to demonstrate the many ways in which the RANGER…

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Polaris RZR wins Dakar 2025: Victory for Sébastien Loeb Racing – RZR Factory Racing in the SSV category

Polaris RZR Pro R Factory wins the SSV Dakar Rally 2025 for the second consecutive year with the Sébastien Loeb Racing – RZR Factory Racing Team This victory marks eight total wins at Dakar for Polaris The Sébastien Loeb Racing – RZR Factory Racing team has brilliantly defended its title in the SSV T4 category during the 47th edition of the Dakar Rally, held from January 3 to 17, 2025, in Saudi Arabia. The goal…

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Press Releases

Polaris partners with Öhlins to create the new Sportsman 570 Special Edition

View 26th November 2020

For Europe, Middle East, and Africa only Following the global launch of the all-new 2021 Sportsman 570, Polaris has introduced a variety of special edition trims to meet every rider’s needs and style, including the new Sportsman 570 EPS SP Öhlins Edition. Designed in close collaboration with Öhlins – renowned manufacturers of advanced suspension technology for the automotive and motorsport industry – the Öhlins Edition is a new addition to the Sportsman 570 platform, developed…


Polaris Inc. Announces Departure of Chairman and CEO

View 18th November 2020

Scott Wine to leave Polaris effective Dec. 31 Board executing succession plans Polaris reaffirms 2020 sales and adjusted earnings guidance MINNEAPOLIS, MN – November 17, 2020 – Polaris Inc. (NYSE: PII) today announced that Chairman and CEO Scott Wine will leave Polaris to assume the CEO role at CNH Industrial (NYSE: CNHI / MI: CNHI). Wine will remain in his current role at Polaris through the end of the year as the Board executes its…


Polaris RZR Factory Racing unveils RZR Pro XP race vehicle for Dakar

View 10th November 2020

RZR Factory Racing takes on Dakar, equipped with a fully loaded RZR Pro XP MINNEAPOLIS, MN (Nov. 10, 2020) – Polaris RZR, the winningest brand in UTV racing, today debuted the RZR Pro XP that its three factory team drivers will race in their conquest of the SSV class at the 2021 Dakar Rally—one of the world’s most grueling and historic desert races. Utilizing the industry-leading RZR Pro XP platform, the proven RZR Factory Racing…


Polaris adds upgraded features to the Sportsman 570 Agri Pro Edition

View 20th October 2020

For Europe, Middle East, and Africa only Following the global launch of the all-new 2021 Sportsman 570, Polaris has introduced a variety of special edition trims to meet every rider’s needs and style, including the new Sportsman 570 EPS Agri Pro Edition. The Agri Pro Edition delivers the legendary performance of the Sportsman 570, alongside all of the new hard-working features and upgrades announced for the 2021 model. Not only that, the Sportsman 570 Agri…


Update your off-road style with the Sportsman 570 Black Edition

View 8th October 2020

For Europe, Middle East, and Africa only Following the global launch of the all-new 2021 Sportsman 570, Polaris has introduced a variety of special edition trims to meet every rider’s needs and style, including the new Sportsman 570 EPS Black Edition. With a shimmering Black Pearl paint finish – a Polaris colour exclusively available for customers in Europe, Middle East and Africa – alongside the new accent colour springs in Titanium Metallic and special edition…


Great success for the 15th Edition of Polaris Camp

View 6th October 2020

The 15th edition of the Polaris Camp – the largest off-road event for ATV and side-by-sides in Europe – was another great success in Reygade, France last month. Hosted every year by Polaris France and Club Polaris, the club exclusively for Polaris owners, Polaris Camp offers an action-packed weekend agenda for all riders with challenging off-road tracks throughout the beautiful Corrèze area of France, as well as demo rides of new models, and the heart…


Polaris People initiative launched to celebrate the people behind the brand

View 2nd October 2020

Since its founding in 1954, Polaris has been inviting people to Think Outside and discover the joy of being outdoors. The innovation, performance and growth that has allowed Polaris to become a global leader in off-road vehicles have been driven by the diversity and passion of its customers, staff, dealers and stakeholders across the world. To celebrate the people behind the brand, Polaris has launched a new initiative, called Polaris People, to showcase how, for…


Polaris RZR Factory Racing Team USA takes on Dakar

View 1st October 2020

MINNEAPOLIS, MN (Oct. 1, 2020) – Polaris RZR, the winningest brand in UTV racing, today announced its factory race team will compete for the first time ever in the 2021 Dakar Rally — one of the world’s toughest races. The RZR Dakar team will be comprised of three BAJA champions including, Wayne Matlock, Kristen Matlock, and Craig Scanlon, competing January 3, 2021 through January 15, 2021, in Jeddah, Saudi Arabia. “The Dakar Rally is a…


Polaris Announces Partnership with Zero Motorcycles to Co-Develop Electric Vehicles as a Cornerstone of rEV’d up—Polaris’ New Electrification Strategy

View 29th September 2020

Polaris and Zero Motorcycles have signed a 10-year exclusive partnership agreement in off-road vehicles and snowmobiles Transformative partnership combines Polaris’ industry leadership with Zero’s proven technology in electric powertrains Co-development is underway with the first of several electric vehicles to debut by the end of 2021 rEV’d up aims to position Polaris as the powersports EV leader and offer customers an electric vehicle option within each of its core product segments by 2025 MINNEAPOLIS, MN…


Polaris introduces its new full-size Ranger line-up for 2021

View 17th September 2020

For Europe, Middle East and Africa only.  Polaris today announced new models for its 2021 Ranger line-up – the industry’s No.1-selling utility side-by-side vehicle – including the all-new Ranger 1000 purpose-built for farmers, hunters, and smallholding owners, offering the ultimate combination of price and performance.  “When there is a big job to do, the new RANGER 1000 is the perfect machine to help get it done and continue to build upon our hardest-working, smoothest-riding promise,”…


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2025 Polaris Off-Road Vehicles