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Polaris Elevates the Lengendary Ride and Handling of RZR with the All-New RZR Pro R Ultra Edition

Europe, Middle East and Africa: Racing Units Only / Limited Quantities New Limited-Edition Model Features DYNAMIX DVS Suspension with Factory-Integrated Active Sway Bar Links for Enhanced Control and Comfort Across Demanding Terrain New Technology Tested and Proven by RZR Factory Racing in the Harshest Conditions — Open Desert Dominance, Claiming 2025 SCORE Series Championship, and Back-to-Back Baja 1000 Victories Polaris Off Road, the world leader in powersports and off-road innovation, today introduced the industry’s first…

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DAKAR 2026 – LOEB FRAYMEDIA MOTORSPORT CLAIMS SSV VICTORY AND PLACES THREE CREWS IN THE TOP 10

LOEB FrayMédia Motorsport delivered a major performance at this edition of the Dakar, securing victory in the SSV category while placing three crews inside the overall top 10. A collective result that confirms the strength, competitiveness and overall level of the team’s sporting programme. At the end of a particularly demanding Dakar — covering more than 8,000 kilometres, including nearly 5,000 kilometres of timed special stages across 13 stages — LOEB FrayMédia Motorsport established itself…

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Polaris Wins Historic Third Consecutive Dakar Rally; Brock Heger Defends SSV Title in new RZR Pro R Rally

At the 2026 Dakar Rally, Polaris showcased its strength on the global off-road stage, securing a historic third consecutive victory in the SSV class and a second under the LOEB FrayMédia Motorsport – RZR Factory Racing banner. In a gruelling 8,000-kilometre test of endurance across Saudi Arabia, Polaris delivered a masterclass performance, culminating in a win and third place for the RZR Pro R Rally within the final standings, as well as strong finishes throughout…

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Polaris RZR Factory Racing Expands Program with All-New, Purpose-Built Race Vehicle Debuting at Dakar 2026

Polaris Off Road, the leader in off-road vehicle innovation, unveils the all-new Polaris RZR Pro R Rally ahead of Dakar 2026 – an all-new race machine engineered from the ground up to meet the demands of the world’s most extreme rally environments. The Pro R Rally represents Polaris’ most advanced competition-ready machine to date.  The Pro R Rally will be standing alongside the proven RZR Pro R Factory platform that delivered historic victories in 2024…

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Polaris Expands Vehicle Lineup in Call of Duty®: Warzone Season 01 with RZR Pro R 4 and Sportsman XP 1000

Polaris Inc. the global leader in powersports and off-road innovation, is expanding its collaboration with Call of Duty®, continuing to bridge the worlds of outdoor adventure and gaming through immersive, authentic experiences that resonate with fans. Following last year’s debut of the Polaris RZR Pro R 4 in Call of Duty: Warzone, Polaris is doubling down on its momentum in the gaming space with the introduction of the Polaris Sportsman XP 1000 within the world of…

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Press Releases

Polaris launches its most complete 2-up ATV lineup

View 22nd April 2024

FOR EUROPE, MIDDLE EAST AND AFRICA ONLY. The all-new 2025 Sportsman 2-Up 570 lineup features refreshed styling, enhanced seat comfort and ergonomics, and durability upgrades Polaris Off Road today unveilled its long-awaited 2-up ATV 570 lineup joining its bestselling Sportsman platform. The all-new 2025 Sportsman 570 portfolio now includes three new models; the Sportsman Touring, X2, and 6×6. Whether riders tackle tough jobs, embark on hunting expeditions, or explore new trails, the new Sportsman 570…


Interview with 2024 Dakar Rally SSV Champion: Xavier de Soultrait

View 29th February 2024

French SSV pilot Xavier de Soultrait and co-pilot Martin Bonnet became this year’s Dakar Rally SSV Champions; their second-ever race in the SSV category, this time at the helm of Polaris RZR Pro R Factory. In the second year of a five-year partnership between Polaris Off Road Vehicles and the Sébastien Loeb Racing team, the vehicle, team and crew have proven to be a winning formula by claiming the top spot in arguably the world’s…


Polaris receives the Future Farming Award for the Ranger XP Kinetic at LAMMA’s Innovation Awards

View 5th February 2024

Polaris is proud to be named the winner of the Future Farming award at the UK’s LAMMA Innovation Awards 2024 with its all-new, all-electric RANGER XP Kinetic UTV. The key contributing factors to this achievement included the XP Kinetic’s up-to-80-mile (130 kilometres) range, electric powertrain engineered through Polaris’ exclusive 10-year partnership with Zero Motorcycles and impressive 567-kilogram cargo box capacity. Richard Coleby, National Sales Manager at Polaris UK and Ireland said: “Winning this award is…


Polaris RANGER XP Kinetic: Premium and Ultimate models now available in Europe

View 2nd February 2024

FOR EUROPE ONLY Following the announcement of the arrival of the all-new RANGER XP Kinetic last year, Polaris has now announced that the first shipments of the Ultimate trim model have started, with both the Premium and Ultimate models now available at European dealerships. RANGER XP Kinetic is available as a 3-seat model in Premium and Ultimate trim. The Premium trim contains a single 14.9 kWh lithium-ion battery that offers an estimated range of 45…


Polaris RZR Celebrates Victory as Sébastien Loeb Racing Team Triumphs at Dakar Rally 2024

View 19th January 2024

Polaris RZR Pro R Factory wins the Dakar Rally 2024 in the SSV Category with Sebastien Loeb Racing This victory marks seven total wins at Dakar for Polaris RZR Pro R Factory triumphs on its first appearance at Dakar The Polaris RZR Pro R Factory side-by-side and the Sébastien Loeb Racing team have won the 46th edition of the Dakar Rally after a tremendous showcase of determination, skill and endurance, covering 5,000 kilometres throughout 12…


Polaris claims three wins with Sébastien Loeb Racing at Dakar 2024 Midpoint

View 12th January 2024

After six arduous stages of the Dakar Rally so far, the competitors now reach a day of rest in Riyadh, ahead of the remaining half of the world’s toughest rally with six stages to go. With three victories already under their belts so far—claimed in the prologue, SS5 and SS6—the team of #411 Xavier de Soultrait and Martin Bonnet of the Sébastien Loeb Racing team are moving up the standings to occupy a podium position…


Polaris enters Dakar Rally 2024 with eight crews

View 28th December 2023

The 46th edition of the Dakar Rally officially starts in January, and Polaris is set to have its highest number of crews entered in the race with three teams running a total of eight crews who have chosen the Polaris RZR as their T4 vehicle of choice. The fifth edition of the Dakar in Saudi Arabia will be held from 5 to 19 January 2024, marking Polaris’ 13th year of attendance of the race, and…


TH Trucks becomes Dakar Rally 2024 T4 Contender with Polaris RZR

View 20th December 2023

TH-Trucks Rally Team and CAP 4 Racing will be entering a three-crew team at the helm of the Polaris RZR Pro R in the T4 category of the Dakar Rally, which will take place in Saudi Arabia from 5th January 2024. Specialists in competition and assistance trucks with more than 25 years of experience in the field, TH-Trucks Rally Team has partnered with CAP 4 Racing to build three Polaris RZR Pro R side-by-side vehicles…


Countdown to Dakar 2024: Sébastien Loeb Racing Team tests the RZR Pro R Factory in USA

View 22nd November 2023

Ahead of the 48th edition of the Dakar Rally set to take place in Saudi Arabia in January next year, the two SSV pilots from the Sébastien Loeb Racing Team, Xavier de Soultrait and Florent Vayssade, flew stateside to visit the Polaris Factory Racing Team and test the RZR Pro R Factory vehicle in Minnesota last month. The Polaris Factory Racing Team welcomed the Dakar pilots with a view to showcase the RZR Pro R…


Polaris RANGER XP Kinetic arrives in dealerships across Europe

View 13th November 2023

FOR EUROPE ONLY Polaris has announced that dealerships across Europe have started to receive the first shipments of the all-new fully-electric RANGER XP Kinetic vehicles, ready to be collected by customers. Homologated models specifically for European markets are manufactured at Polaris’ more than 33,000-square-metre manufacturing facility in Opole, Poland—the first Polaris factory built for the production of off-road vehicles outside of North America—with production of the fully electric model starting in August this year. Rodrigo…


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2026 Polaris Off-Road Vehicles