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Polaris Returns to Dakar to Defend SSV Title: 2026 Factory and Partner Team Lineup Announcement

Polaris Returns to Dakar to Defend SSV Title: 2026 Factory and Partner Team Lineup Announcement Following two consecutive wins in the SSV category, Polaris is returning to Saudi Arabia in 2026 to defend its title at the 48th edition of the Dakar Rally. The 2026 campaign marks an expansion of Polaris’ racing ambitions in rally-raid, led by the LOEB FrayMédia Motorsport-RZR Factory Racing team. This year’s entry will see the debut of the all-new RZR…

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RANGER Stories: 5-star luxury in the Balearic Islands with Vestige Hotels, Menorca

Polaris is a firm believer that a product comes to life through its applications, partnerships, but most importantly, via the people who use it. To showcase the versatility of the RANGER, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and film how customers are using the Polaris RANGER in their day-to-day lives. The initiative, called RANGER Stories, is set to demonstrate the many ways in which the RANGER line-up…

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The Ultimate Off-Road Gift Guide for 2025

Polaris unveils its top picks from its latest 2026 off-road apparel & accessories collection, showcasing a range of new products and refreshed favourites ideal for the festive season. With the holidays now fast approaching, Polaris reveals its ultimate 2025 off-road gift guide featuring a curated selection of its latest riding gear, lifestyle apparel and premium accessories that make the perfect gift for fans of the brand and off-road enthusiasts alike. Carefully selected to suit every…

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Polaris RZR prepared by Santag Racing crowned 2025 FIA World Rally-Raid SSV Champion

Portuguese duo, Alexandre Pinto and Bernardo Oliveira of the Old Friends Rally Team, have been crowned the 2025 SSV World Champions in the FIA World Rally-Raid Championship (W2RC) following a home victory at the BP Ultimate Rally Raid Portugal with the Polaris RZR Pro R, developed and prepared by Santag Racing, continuing to dominate the world of cross-country rallying. Pinto and Oliveira delivered a historic performance, securing their first-ever world title — and marking another…

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Celebrating 40 Years of Polaris ATVs

Polaris celebrates four decades since the launch of the first American-engineered ATV Introducing the 2026 Polaris Sportsman XP 1000 S 40th Anniversary Edition – a special release inspired by Polaris’ heritage Polaris launches ‘40 Years Strong’ video campaign, paying tribute to the many ways riders have relied on Polaris ATVs over the years. Polaris Off Road, the world leader in powersports and off-road innovation, is celebrating a historic milestone: 40 years since the introduction of…

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Press Releases

Polaris claims three wins with Sébastien Loeb Racing at Dakar 2024 Midpoint

View 12th January 2024

After six arduous stages of the Dakar Rally so far, the competitors now reach a day of rest in Riyadh, ahead of the remaining half of the world’s toughest rally with six stages to go. With three victories already under their belts so far—claimed in the prologue, SS5 and SS6—the team of #411 Xavier de Soultrait and Martin Bonnet of the Sébastien Loeb Racing team are moving up the standings to occupy a podium position…


Polaris enters Dakar Rally 2024 with eight crews

View 28th December 2023

The 46th edition of the Dakar Rally officially starts in January, and Polaris is set to have its highest number of crews entered in the race with three teams running a total of eight crews who have chosen the Polaris RZR as their T4 vehicle of choice. The fifth edition of the Dakar in Saudi Arabia will be held from 5 to 19 January 2024, marking Polaris’ 13th year of attendance of the race, and…


TH Trucks becomes Dakar Rally 2024 T4 Contender with Polaris RZR

View 20th December 2023

TH-Trucks Rally Team and CAP 4 Racing will be entering a three-crew team at the helm of the Polaris RZR Pro R in the T4 category of the Dakar Rally, which will take place in Saudi Arabia from 5th January 2024. Specialists in competition and assistance trucks with more than 25 years of experience in the field, TH-Trucks Rally Team has partnered with CAP 4 Racing to build three Polaris RZR Pro R side-by-side vehicles…


Countdown to Dakar 2024: Sébastien Loeb Racing Team tests the RZR Pro R Factory in USA

View 22nd November 2023

Ahead of the 48th edition of the Dakar Rally set to take place in Saudi Arabia in January next year, the two SSV pilots from the Sébastien Loeb Racing Team, Xavier de Soultrait and Florent Vayssade, flew stateside to visit the Polaris Factory Racing Team and test the RZR Pro R Factory vehicle in Minnesota last month. The Polaris Factory Racing Team welcomed the Dakar pilots with a view to showcase the RZR Pro R…


Polaris RANGER XP Kinetic arrives in dealerships across Europe

View 13th November 2023

FOR EUROPE ONLY Polaris has announced that dealerships across Europe have started to receive the first shipments of the all-new fully-electric RANGER XP Kinetic vehicles, ready to be collected by customers. Homologated models specifically for European markets are manufactured at Polaris’ more than 33,000-square-metre manufacturing facility in Opole, Poland—the first Polaris factory built for the production of off-road vehicles outside of North America—with production of the fully electric model starting in August this year. Rodrigo…


Elevate your off-road adventures with genuine accessories from Polaris

View 2nd November 2023

For Europe, Middle East and Africa only This winter, go genuine with Polaris Engineered accessories designed to work in perfect sync with Polaris off-road vehicles.  With a commitment to quality that goes far beyond design and aesthetics, Polaris Engineered accessories are tailor-made to suit Polaris’ off-road vehicle lineup and the needs of its customers. Meticulously tested and validated with seamless integration and durability in mind, Polaris offers a wide range of work-ready vehicle parts and…


Polaris Poland celebrates ninth edition of Polaris Camp

View 30th October 2023

Polaris Poland once again hosted their hugely popular Polaris Camp last month, taking place at the Drawsko training ground – the largest military training ground in Europe. The ninth edition of the customer event welcomed over 600 Polaris vehicle enthusiasts from all over Poland and neighbouring countries, with as many as 351 Polaris vehicles filling the machine park; all of which, divided into groups, stood at the start of the 50-kilometre night route on the…


Adrian Schneider takes victory at GORM Poland 24-hour race with Polaris Scrambler

View 13th October 2023

Polaris Germany ambassador, Adrian Schneider—also known as “Quadboy” on his social platforms—set his sights on a new challenge for 2023: The German Off Road Masters 24-hour off-road race that took place this August in Poland. One of Europe’s biggest off-road races of its kind for side-by-sides and ATVs, Adrian’s first attempt went down in off-road history, not only taking the victory for the Ironman class —a class specifically for single-rider teams—but also beating all other…


Off-road riders enjoy the 18th edition of Polaris Camp in France

View 2nd October 2023

Celebrating 18 years since the first-ever Polaris Camp, Polaris France once again hosted an exceptional weekend of off-road riding and entertainment, inviting hundreds of Polaris riders and their vehicles to enjoy the incredible trails nestled in the beautiful Dordogne Valley. On the weekend of 16-17 September, over 500 riders arrived in the small town of Reygades, bringing with them their array of old and new Polaris vehicles, including RZR and RANGER side-by-sides, and Sportsman and…


Polaris Off Road stays on the gas with 2024 line-up, featuring rider-inspired updates & refreshed styles for its industry-leading range of side-by-sides and ATVs

View 3rd August 2023

2024 POLARIS OFF ROAD VEHICLE US LINEUP AVAILABLE FOR DIRECT SHIPMENT MARKETS IN MIDDLE EAST AND AFRICA ONLY.   Highlights Include the Return of Polaris Sportsman 570 and XP 1000 Hunt Editions, along with a Host of Aesthetic and Performance Upgrades Across the Lineup   MINNEAPOLIS, MN (July 30, 2023) – On the heels of debuting its innovative Polaris XPEDITION and the all-new Extreme Duty RANGER XD 1500, Polaris Off Road today unveiled updates for…


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2025 Polaris Off-Road Vehicles