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RANGER 500 Arrives in Europe: Polaris Quality at an Accessible Price Point

Polaris Off Road announces the arrival of the RANGER 500 in Europe, expanding its RANGER lineup with a compact and capable utility side-by-side designed to make work easier and ownership more accessible.  Launched in North America last year, the RANGER 500 now brings its proven performance to European customers under the philosophy of “Right Tool, Right Price”, backed by Polaris’ 70-years of powersport innovation. Built to deliver value and versatility, the RANGER 500 combines trusted…

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Polaris Unveils 2026 RZR Pro XP Ultimate with Street-Legal Tractor Homologation

Polaris Off-Road has announced the release of the 2026 RZR Pro XP Ultimate, now available in Tractor (T1b) homologation.  After inventing the Sport SXS category in 2007, Polaris RZR has delivered legendary victories in racing championships across the world, including the Baja 1000, the FIA W2RC World Title, and nine SSV Dakar Rally Victories. Having sustained its position as the market leader since its inception, the Polaris RZR platform now adds street legality to the…

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Polaris Elevates the Lengendary Ride and Handling of RZR with the All-New RZR Pro R Ultra Edition

Europe, Middle East and Africa: Racing Units Only / Limited Quantities New Limited-Edition Model Features DYNAMIX DVS Suspension with Factory-Integrated Active Sway Bar Links for Enhanced Control and Comfort Across Demanding Terrain New Technology Tested and Proven by RZR Factory Racing in the Harshest Conditions — Open Desert Dominance, Claiming 2025 SCORE Series Championship, and Back-to-Back Baja 1000 Victories Polaris Off Road, the world leader in powersports and off-road innovation, today introduced the industry’s first…

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DAKAR 2026 – LOEB FRAYMEDIA MOTORSPORT CLAIMS SSV VICTORY AND PLACES THREE CREWS IN THE TOP 10

LOEB FrayMédia Motorsport delivered a major performance at this edition of the Dakar, securing victory in the SSV category while placing three crews inside the overall top 10. A collective result that confirms the strength, competitiveness and overall level of the team’s sporting programme. At the end of a particularly demanding Dakar — covering more than 8,000 kilometres, including nearly 5,000 kilometres of timed special stages across 13 stages — LOEB FrayMédia Motorsport established itself…

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Polaris Wins Historic Third Consecutive Dakar Rally; Brock Heger Defends SSV Title in new RZR Pro R Rally

At the 2026 Dakar Rally, Polaris showcased its strength on the global off-road stage, securing a historic third consecutive victory in the SSV class and a second under the LOEB FrayMédia Motorsport – RZR Factory Racing banner. In a gruelling 8,000-kilometre test of endurance across Saudi Arabia, Polaris delivered a masterclass performance, culminating in a win and third place for the RZR Pro R Rally within the final standings, as well as strong finishes throughout…

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Press Releases

[US] Polaris Off Road expands industry-leading product lineup for 2025 with new models and rider-inspired upgrades, continuing to deliver more value to customers

View 2nd August 2024

For direct shipment markets only Customers Will Now Enjoy A Two-Year Limited Warranty Across the Entire RANGER Lineup   RANGER XP 1000 NorthStar Trail Boss Returns and GENERAL 1000 4 Sport Joins the Lineup A Host of Updated Features and Colors & Graphics Deliver a Higher Level of Options & Overall Value   MINNEAPOLIS, MN (August 1, 2024) – Complementing the launch of the redesigned and enhanced RZR Pro lineup, Polaris Off Road today unveiled its…


Polaris RZR triumphs at Baja España Aragón

View 31st July 2024

Polaris Racing Ibéria/JB Racing driver Gonçalo Guerreiro wins his first-ever Baja España Aragón in the RZR Pro R Sport The third round of the FIA World Baja Cup, the Baja España Aragón, saw an impressive finish for Portuguese team JB Racing and Polaris Racing Ibéria, claiming the top spot on the SSV podium last weekend. The 40th edition of the Baja Aragón saw 23-year-old Portuguese pilot, Gonçalo Guerreiro, win in the SSV category in his…


Polaris launches its most complete 2-up ATV lineup

View 22nd April 2024

FOR EUROPE, MIDDLE EAST AND AFRICA ONLY. The all-new 2025 Sportsman 2-Up 570 lineup features refreshed styling, enhanced seat comfort and ergonomics, and durability upgrades Polaris Off Road today unveilled its long-awaited 2-up ATV 570 lineup joining its bestselling Sportsman platform. The all-new 2025 Sportsman 570 portfolio now includes three new models; the Sportsman Touring, X2, and 6×6. Whether riders tackle tough jobs, embark on hunting expeditions, or explore new trails, the new Sportsman 570…


Interview with 2024 Dakar Rally SSV Champion: Xavier de Soultrait

View 29th February 2024

French SSV pilot Xavier de Soultrait and co-pilot Martin Bonnet became this year’s Dakar Rally SSV Champions; their second-ever race in the SSV category, this time at the helm of Polaris RZR Pro R Factory. In the second year of a five-year partnership between Polaris Off Road Vehicles and the Sébastien Loeb Racing team, the vehicle, team and crew have proven to be a winning formula by claiming the top spot in arguably the world’s…


Polaris receives the Future Farming Award for the Ranger XP Kinetic at LAMMA’s Innovation Awards

View 5th February 2024

Polaris is proud to be named the winner of the Future Farming award at the UK’s LAMMA Innovation Awards 2024 with its all-new, all-electric RANGER XP Kinetic UTV. The key contributing factors to this achievement included the XP Kinetic’s up-to-80-mile (130 kilometres) range, electric powertrain engineered through Polaris’ exclusive 10-year partnership with Zero Motorcycles and impressive 567-kilogram cargo box capacity. Richard Coleby, National Sales Manager at Polaris UK and Ireland said: “Winning this award is…


Polaris RANGER XP Kinetic: Premium and Ultimate models now available in Europe

View 2nd February 2024

FOR EUROPE ONLY Following the announcement of the arrival of the all-new RANGER XP Kinetic last year, Polaris has now announced that the first shipments of the Ultimate trim model have started, with both the Premium and Ultimate models now available at European dealerships. RANGER XP Kinetic is available as a 3-seat model in Premium and Ultimate trim. The Premium trim contains a single 14.9 kWh lithium-ion battery that offers an estimated range of 45…


Polaris RZR Celebrates Victory as Sébastien Loeb Racing Team Triumphs at Dakar Rally 2024

View 19th January 2024

Polaris RZR Pro R Factory wins the Dakar Rally 2024 in the SSV Category with Sebastien Loeb Racing This victory marks seven total wins at Dakar for Polaris RZR Pro R Factory triumphs on its first appearance at Dakar The Polaris RZR Pro R Factory side-by-side and the Sébastien Loeb Racing team have won the 46th edition of the Dakar Rally after a tremendous showcase of determination, skill and endurance, covering 5,000 kilometres throughout 12…


Polaris claims three wins with Sébastien Loeb Racing at Dakar 2024 Midpoint

View 12th January 2024

After six arduous stages of the Dakar Rally so far, the competitors now reach a day of rest in Riyadh, ahead of the remaining half of the world’s toughest rally with six stages to go. With three victories already under their belts so far—claimed in the prologue, SS5 and SS6—the team of #411 Xavier de Soultrait and Martin Bonnet of the Sébastien Loeb Racing team are moving up the standings to occupy a podium position…


Polaris enters Dakar Rally 2024 with eight crews

View 28th December 2023

The 46th edition of the Dakar Rally officially starts in January, and Polaris is set to have its highest number of crews entered in the race with three teams running a total of eight crews who have chosen the Polaris RZR as their T4 vehicle of choice. The fifth edition of the Dakar in Saudi Arabia will be held from 5 to 19 January 2024, marking Polaris’ 13th year of attendance of the race, and…


TH Trucks becomes Dakar Rally 2024 T4 Contender with Polaris RZR

View 20th December 2023

TH-Trucks Rally Team and CAP 4 Racing will be entering a three-crew team at the helm of the Polaris RZR Pro R in the T4 category of the Dakar Rally, which will take place in Saudi Arabia from 5th January 2024. Specialists in competition and assistance trucks with more than 25 years of experience in the field, TH-Trucks Rally Team has partnered with CAP 4 Racing to build three Polaris RZR Pro R side-by-side vehicles…


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2026 Polaris Off-Road Vehicles