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Polaris Returns to Dakar to Defend SSV Title: 2026 Factory and Partner Team Lineup Announcement

Following two consecutive wins in the SSV category, Polaris is returning to Saudi Arabia in 2026 to defend its title at the 48th edition of the Dakar Rally. The 2026 campaign marks an expansion of Polaris’ racing ambitions in rally-raid, led by the LOEB FrayMédia Motorsport-RZR Factory Racing team. This year’s entry will see the debut of the all-new RZR Pro R Rally purpose-built for homologation in the new SSV 1 class, racing alongside the…

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RANGER Stories: 5-star luxury in the Balearic Islands with Vestige Hotels, Menorca

Polaris is a firm believer that a product comes to life through its applications, partnerships, but most importantly, via the people who use it. To showcase the versatility of the RANGER, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and film how customers are using the Polaris RANGER in their day-to-day lives. The initiative, called RANGER Stories, is set to demonstrate the many ways in which the RANGER line-up…

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The Ultimate Off-Road Gift Guide for 2025

Polaris unveils its top picks from its latest 2026 off-road apparel & accessories collection, showcasing a range of new products and refreshed favourites ideal for the festive season. With the holidays now fast approaching, Polaris reveals its ultimate 2025 off-road gift guide featuring a curated selection of its latest riding gear, lifestyle apparel and premium accessories that make the perfect gift for fans of the brand and off-road enthusiasts alike. Carefully selected to suit every…

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Polaris RZR prepared by Santag Racing crowned 2025 FIA World Rally-Raid SSV Champion

Portuguese duo, Alexandre Pinto and Bernardo Oliveira of the Old Friends Rally Team, have been crowned the 2025 SSV World Champions in the FIA World Rally-Raid Championship (W2RC) following a home victory at the BP Ultimate Rally Raid Portugal with the Polaris RZR Pro R, developed and prepared by Santag Racing, continuing to dominate the world of cross-country rallying. Pinto and Oliveira delivered a historic performance, securing their first-ever world title — and marking another…

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Celebrating 40 Years of Polaris ATVs

Polaris celebrates four decades since the launch of the first American-engineered ATV Introducing the 2026 Polaris Sportsman XP 1000 S 40th Anniversary Edition – a special release inspired by Polaris’ heritage Polaris launches ‘40 Years Strong’ video campaign, paying tribute to the many ways riders have relied on Polaris ATVs over the years. Polaris Off Road, the world leader in powersports and off-road innovation, is celebrating a historic milestone: 40 years since the introduction of…

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Press Releases

Polaris® Introduces New RZR Upgrades for 2019 Line-Up

View 25th July 2018

Polaris, the world leader in off-road innovation, have introduced their new 2019 model year vehicles with a dramatic style upgrade to the RZR® XP 1000, the new RZR® S model, and a range of new colour options across its RZR®, RANGER®, GENERAL® and Sportsman® lineups. Rodrigo Lourenco, Vice President and General Manager of Polaris Off-Road Vehicles EMEA, said: “With the highly anticipated launch of the RANGER® XP 1000 for 2018, alongside the GENERAL® 1000 Deluxe…


Winners announced for Polaris’ ‘Ultimate RANGER® Experience’ Competition

View 23rd July 2018

The winners of the ‘Ultimate RANGER® Experience’ competition were announced on Monday 16th July on the Polaris website at www.ranger20thanniversary.com. Polaris launched a competition in May to celebrate the 20th anniversary of their best-selling utility vehicle, the RANGER®. Entrants were given the chance to win an ‘Ultimate RANGER® Experience’, by uploading a picture and caption showing their own personal RANGER® experience. The competition was a great success with over 320 entries being submitted throughout May…


Polaris set sights on the SSV title at Silk Way 2018 #RoadToMoscow

View 18th July 2018

The Polaris Xtreme Plus team are gearing up for the eighth edition of the Silk Way Rally due to begin this Friday in Russia; an international off-road rally event that will run for seven days with seven stages across the south of the country. Kicking off in the port city of Astrakhan on 20th July and finishing up on 27th July with a ceremony on the Red Square in the heart of the capital, Moscow,…


The most northern RANGER EV in the world?

View 5th July 2018

Known for its remote, unforgiving terrain and polar bears, Svalbard is a Norwegian island situated between mainland Norway and the North Pole – it’s one of the world’s most northernmost inhabited areas and also home to a RANGER EV… The RANGER EV belongs to Hurtigruten, the biggest travel company in Norway and the largest employer in Svalbard. Owning three hotels on the island, a number of restaurants, a lunch bar, two shops – which sell…


A look inside the Polaris Opole Factory

View 28th June 2018

Founded in 1954 by David Johnson and brothers Edgar and Allan Hetteen, Polaris Industries is now a global powersports leader. Employing over 10,000 people worldwide with annual sales in 2017 of $5.4 billion, Polaris has been the world leader in off-road vehicles for over 30 years. In 2014, Polaris bolstered its manufacturing capability by opening the  first Polaris factory intended for the production of off-road vehicles outside of North America in Opole, Poland. With over…


Inside the development of the new RANGER XP® 1000

View 14th June 2018

Two decades since the introduction of the very first Polaris RANGER®, the historic legacy continues with the launch of the RANGER XP® 1000. The RANGER XP® 1000 is the latest addition to our strong utility vehicle line-up, and sets a new industry standard with over one hundred user-inspired improvements. It features class-leading power (82hp) and torque (61lb-ft), industry-leading towing (over 1100kg) and ground clearance (330mm) – which make it is the hardest working, smoothest riding…


Polaris offer ‘Ultimate RANGER® Experiences’ around the world to celebrate 20th anniversary

View 23rd May 2018

For two decades, Polaris has provided class leading performance with their best selling utility vehicle, the RANGER®. This year marks the 20th anniversary of the iconic model, just a few months after the brand celebrated the one millionth RANGER® unit rolling off the production line. To mark this key milestone in the brands history, Polaris is offering their customers the chance to win one of the ‘Ultimate RANGER® experiences’ on offer – a range of…


RANGER EV with electric motor brings stars to the big screen

View 22nd May 2018

“Camera rolling. Sound rolling. And ACTION!” When it comes to expertly setting the stage for movie stars and sporting legends, the Polaris RANGER EV is perfectly at home in the limelight. The film experts from HS-DynaX5 Cam Solution use this versatile, purely electrical all-rounder for TV productions as well as live broadcasts of major sporting events. With its quiet and locally emission-free electric motor, the RANGER EV offers unbeatable advantages on set. Equipped with HS-DynaX5 Cam Solution’s…


The story behind the Polaris RANGER®

View 2nd May 2018

It’s been two decades since the RANGER® 6×6 vehicle was introduced and revolutionised the side-by-side category in 1998. Mitchell Johnson, son of David Johnson – one of the founders of Polaris in the 1950s – was pivotal to the conception of the iconic machine and tells us more about how the RANGER® rode to market… “When discussing the beginning of the RANGER®, we first have to think about the vehicle in the context of what…


#RZRRacer: Top Polaris finisher in the 2018 Dakar, Patrice Garrouste

View 15th March 2018

The 40th edition of the world-respected Dakar Rally took place in January in Peru – with three Polaris RZRs finishing the iconic event, Polaris is the most successful manufacturer in this year’s Dakar Rally in the SXS category. Top placed Polaris racers were Patrice Garrouste from France and his co-driver Steven Grenier from Switzerland, who finished in second place overall in their Xtreme Plus specially prepared Polaris RZR XP Turbo. Just 57m37s behind first place,…


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2025 Polaris Off-Road Vehicles