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Polaris Elevates the Lengendary Ride and Handling of RZR with the All-New RZR Pro R Ultra Edition

Europe, Middle East and Africa: Racing Units Only / Limited Quantities New Limited-Edition Model Features DYNAMIX DVS Suspension with Factory-Integrated Active Sway Bar Links for Enhanced Control and Comfort Across Demanding Terrain New Technology Tested and Proven by RZR Factory Racing in the Harshest Conditions — Open Desert Dominance, Claiming 2025 SCORE Series Championship, and Back-to-Back Baja 1000 Victories Polaris Off Road, the world leader in powersports and off-road innovation, today introduced the industry’s first…

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DAKAR 2026 – LOEB FRAYMEDIA MOTORSPORT CLAIMS SSV VICTORY AND PLACES THREE CREWS IN THE TOP 10

LOEB FrayMédia Motorsport delivered a major performance at this edition of the Dakar, securing victory in the SSV category while placing three crews inside the overall top 10. A collective result that confirms the strength, competitiveness and overall level of the team’s sporting programme. At the end of a particularly demanding Dakar — covering more than 8,000 kilometres, including nearly 5,000 kilometres of timed special stages across 13 stages — LOEB FrayMédia Motorsport established itself…

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Polaris Wins Historic Third Consecutive Dakar Rally; Brock Heger Defends SSV Title in new RZR Pro R Rally

At the 2026 Dakar Rally, Polaris showcased its strength on the global off-road stage, securing a historic third consecutive victory in the SSV class and a second under the LOEB FrayMédia Motorsport – RZR Factory Racing banner. In a gruelling 8,000-kilometre test of endurance across Saudi Arabia, Polaris delivered a masterclass performance, culminating in a win and third place for the RZR Pro R Rally within the final standings, as well as strong finishes throughout…

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Polaris RZR Factory Racing Expands Program with All-New, Purpose-Built Race Vehicle Debuting at Dakar 2026

Polaris Off Road, the leader in off-road vehicle innovation, unveils the all-new Polaris RZR Pro R Rally ahead of Dakar 2026 – an all-new race machine engineered from the ground up to meet the demands of the world’s most extreme rally environments. The Pro R Rally represents Polaris’ most advanced competition-ready machine to date.  The Pro R Rally will be standing alongside the proven RZR Pro R Factory platform that delivered historic victories in 2024…

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Polaris Expands Vehicle Lineup in Call of Duty®: Warzone Season 01 with RZR Pro R 4 and Sportsman XP 1000

Polaris Inc. the global leader in powersports and off-road innovation, is expanding its collaboration with Call of Duty®, continuing to bridge the worlds of outdoor adventure and gaming through immersive, authentic experiences that resonate with fans. Following last year’s debut of the Polaris RZR Pro R 4 in Call of Duty: Warzone, Polaris is doubling down on its momentum in the gaming space with the introduction of the Polaris Sportsman XP 1000 within the world of…

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Press Releases

Prepare your Polaris RANGER Cab for Winter

View 7th November 2018

Keep the winter outside with Polaris Engineered Parts and Accessories for the RANGER cab, specifically designed to enhance the riding experience no matter the weather. With the RANGER Pro Shield Cab System – the tightest sealing cab system in the industry – alongside a number of in-cab accessories designed to help with the cold, dark winter months, Polaris offer unprecedented cab comfort and protection from the elements with the RANGER parts and accessories lineup. Andreas…


Make Winter light work with Polaris Genuine Accessories

View 5th November 2018

Master the tough jobs of winter with the Polaris PRO HD winches and Glacier plow systems. Designed with top-quality materials, rigorously tested to ensure durability, and delivering top-of-the-line performance, the new winches and plow systems are an essential tool for any Polaris off-road vehicle. Straight from the factory, every vehicle has integrated wiring and fitment components for straightforward installation, so more time can be spent completing the task at hand.   Polaris Pro Heavy-Duty Winch…


Polaris France host the 13th edition of Polaris Camp

View 21st September 2018

800 attendees 600 customer-owned ATVs (60%) and SSVs (40%) 55km of rugged and challenging terrain to ride – 3 to 4 hours of off-road riding each day 3 demo rides of model year 18 / 19 100 event staff 900 meals served for dinner The 13th edition of Polaris Camp took place in Reygades, France from 15th – 16th September 2018, welcoming 800 fans and over 600 customer-owned ATVs and SSVs to the sunny Correze…


Polaris proud to support the Horned Beef Company

View 13th September 2018

Polaris Britain has joined forces with pioneering farming scheme, The Horned Beef Company, supplying one of the brand’s innovative Ranger EV 4X4 vehicles to assist the project that has seen support both at local and national level. Established by Cumbrian husband and wife, David and Bekka Corrie Close, The Horned Beef Company is a unique scheme set-up with the support of their local community in a bid to create a sustainable approach to cattle farming,…


Polaris: Top Performing Manufacturer in this years’ Silk Way Rally

View 3rd August 2018

All three Xtreme Plus Polaris RZRs entered in this years’ Silk Way Rally have successfully achieved top five positions in the T3 category, making Polaris the most successful SSV manufacturer this year. The eighth edition of the Silk Way Rally concluded on Friday 27th July in Russia, after seven gruelling days of travelling from the port city of Astrakhan to the capital, Moscow. Top placed Polaris finishers were Robert Szustkowski (Poland) and Jaroslaw Kazberuk (Poland),…


Polaris® Introduces New RZR Upgrades for 2019 Line-Up

View 25th July 2018

Polaris, the world leader in off-road innovation, have introduced their new 2019 model year vehicles with a dramatic style upgrade to the RZR® XP 1000, the new RZR® S model, and a range of new colour options across its RZR®, RANGER®, GENERAL® and Sportsman® lineups. Rodrigo Lourenco, Vice President and General Manager of Polaris Off-Road Vehicles EMEA, said: “With the highly anticipated launch of the RANGER® XP 1000 for 2018, alongside the GENERAL® 1000 Deluxe…


Winners announced for Polaris’ ‘Ultimate RANGER® Experience’ Competition

View 23rd July 2018

The winners of the ‘Ultimate RANGER® Experience’ competition were announced on Monday 16th July on the Polaris website at www.ranger20thanniversary.com. Polaris launched a competition in May to celebrate the 20th anniversary of their best-selling utility vehicle, the RANGER®. Entrants were given the chance to win an ‘Ultimate RANGER® Experience’, by uploading a picture and caption showing their own personal RANGER® experience. The competition was a great success with over 320 entries being submitted throughout May…


Polaris set sights on the SSV title at Silk Way 2018 #RoadToMoscow

View 18th July 2018

The Polaris Xtreme Plus team are gearing up for the eighth edition of the Silk Way Rally due to begin this Friday in Russia; an international off-road rally event that will run for seven days with seven stages across the south of the country. Kicking off in the port city of Astrakhan on 20th July and finishing up on 27th July with a ceremony on the Red Square in the heart of the capital, Moscow,…


The most northern RANGER EV in the world?

View 5th July 2018

Known for its remote, unforgiving terrain and polar bears, Svalbard is a Norwegian island situated between mainland Norway and the North Pole – it’s one of the world’s most northernmost inhabited areas and also home to a RANGER EV… The RANGER EV belongs to Hurtigruten, the biggest travel company in Norway and the largest employer in Svalbard. Owning three hotels on the island, a number of restaurants, a lunch bar, two shops – which sell…


A look inside the Polaris Opole Factory

View 28th June 2018

Founded in 1954 by David Johnson and brothers Edgar and Allan Hetteen, Polaris Industries is now a global powersports leader. Employing over 10,000 people worldwide with annual sales in 2017 of $5.4 billion, Polaris has been the world leader in off-road vehicles for over 30 years. In 2014, Polaris bolstered its manufacturing capability by opening the  first Polaris factory intended for the production of off-road vehicles outside of North America in Opole, Poland. With over…


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2026 Polaris Off-Road Vehicles