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Polaris RZR Factory Racing Expands Program with All-New, Purpose-Built Race Vehicle Debuting at Dakar 2026

Polaris Off Road, the leader in off-road vehicle innovation, unveils the all-new Polaris RZR Pro R Rally ahead of Dakar 2026 – an all-new race machine engineered from the ground up to meet the demands of the world’s most extreme rally environments. The Pro R Rally represents Polaris’ most advanced competition-ready machine to date.  The Pro R Rally will be standing alongside the proven RZR Pro R Factory platform that delivered historic victories in 2024…

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Polaris Expands Vehicle Lineup in Call of Duty®: Warzone Season 01 with RZR Pro R 4 and Sportsman XP 1000

Polaris Inc. the global leader in powersports and off-road innovation, is expanding its collaboration with Call of Duty®, continuing to bridge the worlds of outdoor adventure and gaming through immersive, authentic experiences that resonate with fans. Following last year’s debut of the Polaris RZR Pro R 4 in Call of Duty: Warzone, Polaris is doubling down on its momentum in the gaming space with the introduction of the Polaris Sportsman XP 1000 within the world of…

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Polaris Returns to Dakar to Defend SSV Title: 2026 Factory and Partner Team Lineup Announcement

Polaris Returns to Dakar to Defend SSV Title: 2026 Factory and Partner Team Lineup Announcement Following two consecutive wins in the SSV category, Polaris is returning to Saudi Arabia in 2026 to defend its title at the 48th edition of the Dakar Rally. The 2026 campaign marks an expansion of Polaris’ racing ambitions in rally-raid, led by the LOEB FrayMédia Motorsport-RZR Factory Racing team. This year’s entry will see the debut of the all-new RZR…

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RANGER Stories: 5-star luxury in the Balearic Islands with Vestige Hotels, Menorca

Polaris is a firm believer that a product comes to life through its applications, partnerships, but most importantly, via the people who use it. To showcase the versatility of the RANGER, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and film how customers are using the Polaris RANGER in their day-to-day lives. The initiative, called RANGER Stories, is set to demonstrate the many ways in which the RANGER line-up…

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The Ultimate Off-Road Gift Guide for 2025

Polaris unveils its top picks from its latest 2026 off-road apparel & accessories collection, showcasing a range of new products and refreshed favourites ideal for the festive season. With the holidays now fast approaching, Polaris reveals its ultimate 2025 off-road gift guide featuring a curated selection of its latest riding gear, lifestyle apparel and premium accessories that make the perfect gift for fans of the brand and off-road enthusiasts alike. Carefully selected to suit every…

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Press Releases

Polaris named best company to work for in Opole, Poland

View 24th June 2021

For the second year in a row, the Polaris factory in Opole, Poland has been recognised as the best company to work for in the Opolskie region, granted by a forum of city officials and educational and labor institutions. The Polaris factory in Opole opened in 2014, and was the first Polaris factory built for the production of off-road vehicles outside of North America. Marcin Osowski, Director of Operations at the Polaris Opole Factory, said:…


Ranger Stories: Serving one of the world’s most prestigious shooting grounds – E.J. Churchill

View 23rd June 2021

Hardest working. Smoothest riding. The Polaris Ranger is one of the bestselling utility side-by-sides across the globe, and has earned its reputation as the ultimate utility vehicle with over one million vehicles built and counting. To showcase the versatility of the Ranger, Polaris has embarked on a journey across Europe, Middle East and Africa to discover and film how customers are using the Polaris Ranger in their day-to-day lives. The initiative, called Ranger Stories, is…


Polaris Ranger EV supports security operations at G7 Summit

View 17th June 2021

With the support of CR Willcocks, a Polaris dealer based in the South West of England, Polaris supplied a fleet of electric utility vehicles – the Ranger EV – to the Devon and Cornwall Police for the G7 summit this month. The 47th G7 summit was held on 11-13 June 2021 in Cornwall, UK, gathering leaders of G7 nations, the EU and guest countries to unite and work towards a greener, more prosperous future, as…


All-new accessories for the 2021 Polaris Sportsman 570 line-up

View 15th June 2021

The new generation of Sportsman 570 is here, and with it comes a host of new, specially-designed accessories to enhance every ride, be it working around the farm or taking to the trails. With the same high-quality finish and perfect fitment that Polaris Engineered Accessories are renowned for, riders can now customise their ATV to suit their needs. Check out Polaris’ best-selling accessories for utility and trail use…   UTILITY Polaris Rear Cargo Box The…


Ranger Stories: A lighter utility vehicle for ground maintenance

View 12th May 2021

Hardest working. Smoothest riding. The Polaris Ranger is one of the bestselling utility side-by-sides across the globe, and has earned its reputation as the ultimate utility vehicle with over one million vehicles built and counting. To showcase the versatility of the Ranger, Polaris has embarked on a journey across Europe, Middle East and Africa to discover and film how customers are using the Polaris Ranger in their day-to-day lives. The initiative, called Ranger Stories, is…


Polaris Challenge Morocco announced for 2021

View 6th May 2021

Polaris distributor in Morocco, YMF Extreme Motors, in conjunction with Carta Rallye, a well-known rally organiser in Morocco, has announced a new Polaris side-by-side event to be held this year; the 2021 Polaris Challenge Morocco. To be hosted at the gates of the Sahara Desert in M’hamid El Ghizlane, the first edition of the 2021 Polaris Challenge Morocco will take place from 16th October to 23rd October this year. The routes have been specially selected…


Polaris Names Michael Speetzen as CEO and Bob Mack as CFO

View 5th May 2021

MINNEAPOLIS, MN – May 4, 2021 – Polaris Inc. (NYSE: PII) today announced that Michael Speetzen has been named chief executive officer and appointed to the Company’s Board of Directors and that Bob Mack has been named executive vice president and chief financial officer. Speetzen and Mack have been serving as interim CEO and interim CFO, respectively, since January. “Mike is a proven and highly respected leader within Polaris and across the powersports industry. His…


Polaris proud to support Timmy Hansen and Catie Munnings for 2021

View 29th April 2021

For 2021, Polaris is pleased to be supporting Catie Munnings, British rally driver, Red Bull athlete and 2016 FIA Ladies European Rally Champion, and Timmy Hansen, Swedish rallycross driver, Red Bull athlete and 2019 FIA World Rallycross Champion. With both Catie and Timmy involved in various off-road racing activities throughout 2021, the pair, who are both currently racing for the Andretti United Extreme E team, have chosen the hugely capable Polaris RZR to stay sharp…


Polaris partners with International Female Ride Day® to #FocusFemaleForward

View 26th April 2021

Polaris empowers women of all experience levels around the world to “Just Ride!”  on Saturday, 1st May in celebration of the 15th annual global event. MINNEAPOLIS, MN.—  Polaris Inc. is once again joining forces with International Female Ride Day (IFRD) to further celebrate and accelerate the participation of women in powersports. The 15th annual IFRD returns to the first Saturday of May, when women in over 120 countries ride their motorcycles, off-road vehicles, snowmobiles or…


Ranger Stories: A helping hand at a UK smallholding

View 7th April 2021

Hardest working. Smoothest riding. The Polaris Ranger is one of the bestselling utility side-by-sides across the globe, and has earned its reputation as the ultimate utility vehicle with over one million vehicles built and counting. To showcase the versatility of the Ranger, Polaris has embarked on a journey across Europe, Middle East and Africa to discover and film how customers are using the Polaris Ranger in their day-to-day lives. The initiative, called Ranger Stories, is…


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