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Polaris Elevates the Lengendary Ride and Handling of RZR with the All-New RZR Pro R Ultra Edition

Europe, Middle East and Africa: Racing Units Only / Limited Quantities New Limited-Edition Model Features DYNAMIX DVS Suspension with Factory-Integrated Active Sway Bar Links for Enhanced Control and Comfort Across Demanding Terrain New Technology Tested and Proven by RZR Factory Racing in the Harshest Conditions — Open Desert Dominance, Claiming 2025 SCORE Series Championship, and Back-to-Back Baja 1000 Victories Polaris Off Road, the world leader in powersports and off-road innovation, today introduced the industry’s first…

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DAKAR 2026 – LOEB FRAYMEDIA MOTORSPORT CLAIMS SSV VICTORY AND PLACES THREE CREWS IN THE TOP 10

LOEB FrayMédia Motorsport delivered a major performance at this edition of the Dakar, securing victory in the SSV category while placing three crews inside the overall top 10. A collective result that confirms the strength, competitiveness and overall level of the team’s sporting programme. At the end of a particularly demanding Dakar — covering more than 8,000 kilometres, including nearly 5,000 kilometres of timed special stages across 13 stages — LOEB FrayMédia Motorsport established itself…

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Polaris Wins Historic Third Consecutive Dakar Rally; Brock Heger Defends SSV Title in new RZR Pro R Rally

At the 2026 Dakar Rally, Polaris showcased its strength on the global off-road stage, securing a historic third consecutive victory in the SSV class and a second under the LOEB FrayMédia Motorsport – RZR Factory Racing banner. In a gruelling 8,000-kilometre test of endurance across Saudi Arabia, Polaris delivered a masterclass performance, culminating in a win and third place for the RZR Pro R Rally within the final standings, as well as strong finishes throughout…

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Polaris RZR Factory Racing Expands Program with All-New, Purpose-Built Race Vehicle Debuting at Dakar 2026

Polaris Off Road, the leader in off-road vehicle innovation, unveils the all-new Polaris RZR Pro R Rally ahead of Dakar 2026 – an all-new race machine engineered from the ground up to meet the demands of the world’s most extreme rally environments. The Pro R Rally represents Polaris’ most advanced competition-ready machine to date.  The Pro R Rally will be standing alongside the proven RZR Pro R Factory platform that delivered historic victories in 2024…

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Polaris Expands Vehicle Lineup in Call of Duty®: Warzone Season 01 with RZR Pro R 4 and Sportsman XP 1000

Polaris Inc. the global leader in powersports and off-road innovation, is expanding its collaboration with Call of Duty®, continuing to bridge the worlds of outdoor adventure and gaming through immersive, authentic experiences that resonate with fans. Following last year’s debut of the Polaris RZR Pro R 4 in Call of Duty: Warzone, Polaris is doubling down on its momentum in the gaming space with the introduction of the Polaris Sportsman XP 1000 within the world of…

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Press Releases

Polaris People: Using customer real-life scenarios to develop the Ranger Diesel

View 4th August 2021

Since its founding in 1954, Polaris has been inviting people to Think Outside and discover the joy of being outdoors. The innovation, performance and growth that has allowed Polaris to become a global leader in off-road vehicles have been driven by the diversity and passion of its customers, staff, dealers and stakeholders across the world. To celebrate the people behind the brand, Polaris has launched a new initiative, called Polaris People, to showcase how, for…


Polaris Expands Off-Road Possibilities with New Additions & Enhancements Across Entire Lineup

View 29th July 2021

2022 Polaris Off Road Vehicle lineup; selected models available in Europe, the Middle East and Africa later this year*. MINNEAPOLIS, MN (July 29, 2021) – Polaris Off Road, the world leader in powersports and off-road innovation, today unveiled its 2022 model year lineup packed with rider-inspired innovations and advancements across the RANGER, RZR, GENERAL and Sportsman brands. Following a year that saw more consumers engaging in outdoor activities than ever before, Polaris is unveiling best-in-class…


Customise the New RZR Trail S 1000 Platform with Polaris Accessories

View 7th July 2021

The brand-new RZR Trail S 1000 made its debut this year. Optimised for next level performance at just 60-inches wide, the RZR Trail S 1000 can now be customised with new Polaris trail accessories. Dario Baraggia, PG&A Manager at Polaris Off-Road Vehicles EMEA, said, “Our Polaris genuine accessories are designed and developed alongside the production of the vehicle itself, by the same engineers. This way, we can ensure it’s a seamless fit, everytime. Not only…


Polaris named best company to work for in Opole, Poland

View 24th June 2021

For the second year in a row, the Polaris factory in Opole, Poland has been recognised as the best company to work for in the Opolskie region, granted by a forum of city officials and educational and labor institutions. The Polaris factory in Opole opened in 2014, and was the first Polaris factory built for the production of off-road vehicles outside of North America. Marcin Osowski, Director of Operations at the Polaris Opole Factory, said:…


Ranger Stories: Serving one of the world’s most prestigious shooting grounds – E.J. Churchill

View 23rd June 2021

Hardest working. Smoothest riding. The Polaris Ranger is one of the bestselling utility side-by-sides across the globe, and has earned its reputation as the ultimate utility vehicle with over one million vehicles built and counting. To showcase the versatility of the Ranger, Polaris has embarked on a journey across Europe, Middle East and Africa to discover and film how customers are using the Polaris Ranger in their day-to-day lives. The initiative, called Ranger Stories, is…


Polaris Ranger EV supports security operations at G7 Summit

View 17th June 2021

With the support of CR Willcocks, a Polaris dealer based in the South West of England, Polaris supplied a fleet of electric utility vehicles – the Ranger EV – to the Devon and Cornwall Police for the G7 summit this month. The 47th G7 summit was held on 11-13 June 2021 in Cornwall, UK, gathering leaders of G7 nations, the EU and guest countries to unite and work towards a greener, more prosperous future, as…


All-new accessories for the 2021 Polaris Sportsman 570 line-up

View 15th June 2021

The new generation of Sportsman 570 is here, and with it comes a host of new, specially-designed accessories to enhance every ride, be it working around the farm or taking to the trails. With the same high-quality finish and perfect fitment that Polaris Engineered Accessories are renowned for, riders can now customise their ATV to suit their needs. Check out Polaris’ best-selling accessories for utility and trail use…   UTILITY Polaris Rear Cargo Box The…


Ranger Stories: A lighter utility vehicle for ground maintenance

View 12th May 2021

Hardest working. Smoothest riding. The Polaris Ranger is one of the bestselling utility side-by-sides across the globe, and has earned its reputation as the ultimate utility vehicle with over one million vehicles built and counting. To showcase the versatility of the Ranger, Polaris has embarked on a journey across Europe, Middle East and Africa to discover and film how customers are using the Polaris Ranger in their day-to-day lives. The initiative, called Ranger Stories, is…


Polaris Challenge Morocco announced for 2021

View 6th May 2021

Polaris distributor in Morocco, YMF Extreme Motors, in conjunction with Carta Rallye, a well-known rally organiser in Morocco, has announced a new Polaris side-by-side event to be held this year; the 2021 Polaris Challenge Morocco. To be hosted at the gates of the Sahara Desert in M’hamid El Ghizlane, the first edition of the 2021 Polaris Challenge Morocco will take place from 16th October to 23rd October this year. The routes have been specially selected…


Polaris Names Michael Speetzen as CEO and Bob Mack as CFO

View 5th May 2021

MINNEAPOLIS, MN – May 4, 2021 – Polaris Inc. (NYSE: PII) today announced that Michael Speetzen has been named chief executive officer and appointed to the Company’s Board of Directors and that Bob Mack has been named executive vice president and chief financial officer. Speetzen and Mack have been serving as interim CEO and interim CFO, respectively, since January. “Mike is a proven and highly respected leader within Polaris and across the powersports industry. His…


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