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Polaris Elevates the Lengendary Ride and Handling of RZR with the All-New RZR Pro R Ultra Edition

Europe, Middle East and Africa: Racing Units Only / Limited Quantities New Limited-Edition Model Features DYNAMIX DVS Suspension with Factory-Integrated Active Sway Bar Links for Enhanced Control and Comfort Across Demanding Terrain New Technology Tested and Proven by RZR Factory Racing in the Harshest Conditions — Open Desert Dominance, Claiming 2025 SCORE Series Championship, and Back-to-Back Baja 1000 Victories Polaris Off Road, the world leader in powersports and off-road innovation, today introduced the industry’s first…

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DAKAR 2026 – LOEB FRAYMEDIA MOTORSPORT CLAIMS SSV VICTORY AND PLACES THREE CREWS IN THE TOP 10

LOEB FrayMédia Motorsport delivered a major performance at this edition of the Dakar, securing victory in the SSV category while placing three crews inside the overall top 10. A collective result that confirms the strength, competitiveness and overall level of the team’s sporting programme. At the end of a particularly demanding Dakar — covering more than 8,000 kilometres, including nearly 5,000 kilometres of timed special stages across 13 stages — LOEB FrayMédia Motorsport established itself…

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Polaris Wins Historic Third Consecutive Dakar Rally; Brock Heger Defends SSV Title in new RZR Pro R Rally

At the 2026 Dakar Rally, Polaris showcased its strength on the global off-road stage, securing a historic third consecutive victory in the SSV class and a second under the LOEB FrayMédia Motorsport – RZR Factory Racing banner. In a gruelling 8,000-kilometre test of endurance across Saudi Arabia, Polaris delivered a masterclass performance, culminating in a win and third place for the RZR Pro R Rally within the final standings, as well as strong finishes throughout…

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Polaris RZR Factory Racing Expands Program with All-New, Purpose-Built Race Vehicle Debuting at Dakar 2026

Polaris Off Road, the leader in off-road vehicle innovation, unveils the all-new Polaris RZR Pro R Rally ahead of Dakar 2026 – an all-new race machine engineered from the ground up to meet the demands of the world’s most extreme rally environments. The Pro R Rally represents Polaris’ most advanced competition-ready machine to date.  The Pro R Rally will be standing alongside the proven RZR Pro R Factory platform that delivered historic victories in 2024…

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Polaris Expands Vehicle Lineup in Call of Duty®: Warzone Season 01 with RZR Pro R 4 and Sportsman XP 1000

Polaris Inc. the global leader in powersports and off-road innovation, is expanding its collaboration with Call of Duty®, continuing to bridge the worlds of outdoor adventure and gaming through immersive, authentic experiences that resonate with fans. Following last year’s debut of the Polaris RZR Pro R 4 in Call of Duty: Warzone, Polaris is doubling down on its momentum in the gaming space with the introduction of the Polaris Sportsman XP 1000 within the world of…

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Press Releases

Polaris introduces its new full-size Ranger line-up for 2021

View 17th September 2020

For Europe, Middle East and Africa only.  Polaris today announced new models for its 2021 Ranger line-up – the industry’s No.1-selling utility side-by-side vehicle – including the all-new Ranger 1000 purpose-built for farmers, hunters, and smallholding owners, offering the ultimate combination of price and performance.  “When there is a big job to do, the new RANGER 1000 is the perfect machine to help get it done and continue to build upon our hardest-working, smoothest-riding promise,”…


Introducing the Sportsman 570 Hunter Edition

View 15th September 2020

For Europe, Middle East, and Africa only Following the global launch of the all-new 2021 Sportsman 570, Polaris has introduced a variety of special edition trims to meet every rider’s needs and style, including the new Sportsman 570 EPS Hunter Edition. Featuring across the Polaris Off Road line-up, including the Ranger 570, Ranger XP 1000 and Ranger EV, the popular Polaris Pursuit Camo finish has now been brought to the 2021 Sportsman 570 range. One…


Polaris adds premium colour options to 2021 line-up

View 20th August 2020

For Europe, Middle East and Africa only.  When it comes to buying a new off-road vehicle, Polaris is driven to provide its customers with more options than ever before. Unveiled today, Polaris Off Road introduces its latest additions to the 2021 range, boasting all-new colour options for the GENERAL and RZR line-up, giving riders even more styling options. Polaris RZR Polaris RZR pioneered the performance side-by-side category. Known for its unmatched performance, and rider-centric vehicle…


Polaris unveils a new generation of ATV

View 11th August 2020

For Europe, Middle East and Africa only. Trusted by over 1.6 million riders and counting, Polaris Sportsman is now taking its bestselling ATV line-up to the next level. The new generation of Sportsman features a bold, modern design with new features and product improvements, all while featuring the same legendary ride and handling, unrivalled versatility and reliable performance that the Polaris Sportsman is renowned for. Arriving in dealers this Autumn, the fully upgraded 2021 platform…


Polaris Morocco proud to support the Carta SSV Trophy 2020

View 3rd June 2020

Polaris distributor in Morocco, YMF Extreme Motors, has announced its support of the Carta SSV Trophy, the first SSV-only race in Morocco which is due to take place this November. Hosted at the gates of the Sahara Desert, the first edition of the Carta SSV Trophy will take place from 24th November to 28th November this year. The partnership with Polaris will bring five days of intense riding around M’hamid, Morocco, with full Polaris support…


New additions to the Ranger 570 lineup from Polaris

View 30th April 2020

Polaris expands its mid-size RANGER lineup with two new special editions for Europe, Middle East and Africa. The Polaris Ranger has been providing unstoppable utility performance for 22 years, proving itself to be the ultimate workhorse for every job. For 2020, Polaris expands its mid-size Ranger lineup with two new special edition finishes. “The Ranger 570 is one of our best-selling utility vehicles – offering unbeatable value without compromising performance,” said Frederic Mardon, Polaris Off-Road…


The RZR Pro XP is coming to Europe

View 23rd April 2020

Polaris RZR, the world’s bestselling sport-performance side-by-side, pushed the industry to a whole new level with the introduction of the ground-breaking RZR Pro XP last year. Now, the power of Pro XP is coming to Europe. Debuting in European dealers this spring, the top-of-the-line RZR Pro XP Ultimate is fully loaded with premium performance and trim enhancements, including class-leading innovation such as DYNAMIX 2.0 active suspension technology, the world’s first and only intelligent suspension system…


One year later: Inside the development of the Ranger Diesel

View 21st April 2020

For more than 20 years, Polaris has been building off-road side-by-side vehicles that perform better, work harder, and ride smoother. One year ago in April 2019, Polaris launched its latest addition to the Ranger line-up with the brand-new Ranger Diesel, representing years of research and development to create the ultimate agricultural vehicle, inspired by its users. One year on, Polaris look back at what went into the development of the all-new Ranger Diesel… “The Diesel…


Polaris provides business update related to COVID-19

View 24th March 2020

Temporary Suspension of Operations in Select Powersports Manufacturing Facilities Expanded Dealer Support Programs Increased Cash Position to Maintain Financial Strength and Flexibility Withdraws First Quarter and Full Year 2020 Financial Guidance MINNEAPOLIS (March 23, 2020) — Polaris Inc. (NYSE: PII) is today providing an update on its business and the actions the Company is taking in response to the COVID-19 pandemic. Scott Wine, Polaris’ Chairman and Chief Executive Officer commented: “As we confront the COVID-19 pandemic,…


Polaris unleash the next generation of ATVs in Europe, Middle East and Africa

View 6th March 2020

Now available across Europe, the Middle East and Africa for 2020, Polaris announces two new ATV models that redefine industry standards and take every ride to the next level; the Sportsman XP 1000 S and Scrambler XP 1000 S. 2020 Sportsman XP 1000 S  Introducing the strongest and most capable Sportsman yet; the Sportsman XP 1000 S. Boasting the industry’s first 55-inch width for unmatched capability and high-speed stability, the Sportsman XP 1000 S also…


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2026 Polaris Off-Road Vehicles