Press Releases

Now available across Europe, the Middle East and Africa for 2020, Polaris announces two new ATV models that redefine industry standards and take every ride to the next level; the Sportsman XP 1000 S and Scrambler XP 1000 S. 2020 Sportsman XP 1000 S  Introducing the strongest and most capable Sportsman yet; the Sportsman XP 1000 S. Boasting the industry’s first 55-inch width for unmatched capability and high-speed stability, the Sportsman XP 1000 S also…

Polaris Off Road, the world leader in powersports and off-road innovation, has expanded its 2020 youth ATV lineup with the introduction of the all-new Outlaw 70 EFI. Delivering industry-leading safety features for the next generation of off-road riders, the Outlaw 70 EFI offers added safety features and benefits designed to grow with youth riders. “Polaris is committed to growing the off-road community, and it starts with putting the customer at the center of everything we…

For Europe, Middle East, and Africa only In collaboration with Öhlins, Polaris expands its ATV lineup with the addition of the new Sportsman 570 EPS SP Öhlins Special Edition. Featuring performance-driven Öhlins innovation, enhanced riding capabilities and premium finishes, the new special edition Sportsman 570 EPS SP sets the bar even higher with an unprecedented off-road experience. Delivering the next generation of advanced suspension technology with premium Öhlins shock absorbers, the new special edition Polaris…

The 42nd edition of the Dakar Rally has officially started, and the participants have now covered over 3,715 kilometres across six stages to reach the rest day on Saturday (January 11), the traditional midway point. Hosting the legendary rally for the first time, Saudi Arabia’s technical and varied terrain is proving a difficult challenge for all competitors, but the Polaris Factory Xtreme+ team is still going strong with two out of three of its SSV…

Once again, the Xtreme Plus Polaris Factory team is gearing up for the world’s most challenging off-road race; the Dakar Rally, set to take place for the first time in Saudi Arabia in 2020. Since the very first rally from Paris to Dakar in 1979, the annual Dakar race remained in Africa for thirty years followed by a decade of historic races in South America, and now for 2020, the Dakar Rally heads into an…

Durable. Dependable. Capable: The Polaris RANGER is one of the bestselling utility side-by-sides across the globe and has earned its reputation as the ultimate utility vehicle with over one million vehicles built to date. To showcase the versatility of the RANGER and the diversity of its customers, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and film how customers are using the Polaris RANGER in their day-to-day lives….

Polaris, represented by its distributor in the United Arab Emirates, SSE (Specialized Sports Equipment), recently invited its customers to celebrate the launch of the new RZR Pro XP at an exclusive event held in the United Arab Emirates last Friday. Hosted at Golden Desert in Al Badayer, a key location for off-roaders and surrounded by endless sand dunes, the RZR Pro XPerience day presented Polaris customers with the opportunity to experience the brand-new RZR Pro…

Polaris Czech Republic recently held the first edition of Polaris Off-Road Challenge, a new racing event not only for Polaris customers, but for all off-road enthusiasts. Welcoming nearly 100 guests to the new event, Polaris laid on an action-packed day of racing, full of smiles, adrenaline and lots of mud. Hosted at the Pistov Tankodrom in Czech Republic, the venue featured a 2.5-kilometre long track to put the vehicles through their paces with a combination…

The very first edition of Polaris Camp Benelux took place on 14th September, welcoming riders of all ages from across the Netherlands, Belgium and Luxemburg to join Polaris at the Oss Motocross Circuit. Open for all Polaris side-by-side and ATV owners, the action-packed day offered riders the opportunity to put their vehicles to the test across the challenging off-road track, featuring a host of fast-changing corners, and steep inclines and declines that exploited the full…