Polaris People initiative launched to celebrate the people behind the brand
Проект Polaris People- о людях, создающих бренд
„Polaris People“: Neue Videoserie zeigt die Menschen hinter der Marke

Since its founding in 1954, Polaris has been inviting people to Think Outside and discover the joy of being outdoors. The innovation, performance and growth that has allowed Polaris to become a global leader in off-road vehicles have been driven by the diversity and passion of its customers, staff, dealers and stakeholders across the world. To celebrate the people behind the brand, Polaris has launched a new initiative, called Polaris People, to showcase how, for many people, Polaris isn’t just a brand but a life choice.

Polaris People is a video series documenting the stories of individuals across Europe, Middle East and Africa, where Polaris plays an essential role in their lives, all united by a thirst for the outdoors.


EP.1: Lukasz Zaremba

Despite its deep American roots, Polaris is a global brand that serves over 100 countries across the world. From the very first plant in Roseau, Minnesota to its first-ever European factory in Opole, Poland, Polaris prides its manufacturing process on first-class quality and constant innovation, thanks to the thousands of dedicated and skilled employees who engineer, design and build its off-road vehicles.

The first episode of Polaris People introduces Lukasz Zaremba – a Polaris Off Road employee who works as a Validation Engineer at the Opole facility in Poland – who has invested his passion for off-roading into building his career. For Lukasz, working for Polaris is more than just a job.

It’s not just a case of lifting and shifting the Polaris models from the US and using them in Europe. The Opole factory plays a significant role in product development, making sure each model meets the varying homologations, legal requirements and customer needs across the different markets. For Lukasz and the dedicated team of Polaris test riders, this means it’s important to fully test every aspect of each model in a range of different environments, to make sure they deliver in every scenario.

Check out the first episode of Polaris People to join Lukasz and the test riders in Poland as they give you an exclusive preview of the manufacturing process at the Opole factory and test the new 2021 Sportsman 570. Available to watch on the Polaris Off-Road International YouTube channel here.


For further media information on Polaris ORV products, please contact the Polaris ORV Media Office on +44 (0) 1525 270100 or email us at press@polaris-orv.media.

About Polaris

As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to Think Outside since our founding in 1954. With annual 2019 sales of $6.8 billion, Polaris’ high-quality product line-up includes the Polaris RANGER, RZR and GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments and accessories, along with a growing aftermarket portfolio, including TransAmerica Auto Parts. Polaris’ presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe.