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Polaris RZR prepared by Santag Racing crowned 2025 FIA World Rally-Raid SSV Champion

Portuguese duo, Alexandre Pinto and Bernardo Oliveira of the Old Friends Rally Team, have been crowned the 2025 SSV World Champions in the FIA World Rally-Raid Championship (W2RC) following a home victory at the BP Ultimate Rally Raid Portugal with the Polaris RZR Pro R, developed and prepared by Santag Racing, continuing to dominate the world of cross-country rallying. Pinto and Oliveira delivered a historic performance, securing their first-ever world title — and marking another…

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Celebrating 40 Years of Polaris ATVs

Polaris celebrates four decades since the launch of the first American-engineered ATV Introducing the 2026 Polaris Sportsman XP 1000 S 40th Anniversary Edition – a special release inspired by Polaris’ heritage Polaris launches ‘40 Years Strong’ video campaign, paying tribute to the many ways riders have relied on Polaris ATVs over the years. Polaris Off Road, the world leader in powersports and off-road innovation, is celebrating a historic milestone: 40 years since the introduction of…

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Polaris Off Road Expands 2026 Family Lineup, Including All-New 2-Up ATV Offering

FOR EUROPE ONLY All-new 2-up Polaris Sportsman models across the 570 and 1000 platforms, purpose-built for two riders New features, quality improvements, colours & graphics and accessories announced across the Sportsman lineup Rider-inspired performance and styling enhancements across Polaris GENERAL and RANGER CREW models Following the launch of all-new upgrades to the RANGER Nordic Pro platform earlier this year, Polaris Off Road, the world leader in powersports and off-road innovation, today announced its complete 2026…

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Polaris RZR and Motorsport Legends Steal the Show at Red Bull Drift Masters

The National Stadium in Warsaw, Poland, became the stage for one of the most spectacular motorsport events of the year. The Red Bull Drift Masters Grand Finale 2025 drew the attention of millions of fans worldwide, and one of its main highlights was the Clash of Legends – a unique showdown in which motorsport icons competed in identical Polaris RZR Pro R Sport vehicles. Taking place from 12-13 September, the event has already reached an…

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Polaris Off Road Elevates 2026 RANGER Lineup with Enhanced Factory Features for Nordic Pro Models

Stay ahead of the unexpected with RANGER Nordic Pro Edition UTVs, Polaris’ most premium and comfortable ride experience yet with a complete cab system now fitted as standard for 2026, along with in-cab heater system, factory-installed winch and premium bench seating. Rider-inspired upgrades and stylish colours seen across the 2026 RANGER lineup New graphics and colours available on select Polaris Youth models Polaris Off Road, the world leader in powersports and off-road innovation, has announced…

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Press Releases

Polaris RZR triumphs at Baja España Aragón

View 31st July 2024

Polaris Racing Ibéria/JB Racing driver Gonçalo Guerreiro wins his first-ever Baja España Aragón in the RZR Pro R Sport The third round of the FIA World Baja Cup, the Baja España Aragón, saw an impressive finish for Portuguese team JB Racing and Polaris Racing Ibéria, claiming the top spot on the SSV podium last weekend. The 40th edition of the Baja Aragón saw 23-year-old Portuguese pilot, Gonçalo Guerreiro, win in the SSV category in his…


Polaris launches its most complete 2-up ATV lineup

View 22nd April 2024

FOR EUROPE, MIDDLE EAST AND AFRICA ONLY. The all-new 2025 Sportsman 2-Up 570 lineup features refreshed styling, enhanced seat comfort and ergonomics, and durability upgrades Polaris Off Road today unveilled its long-awaited 2-up ATV 570 lineup joining its bestselling Sportsman platform. The all-new 2025 Sportsman 570 portfolio now includes three new models; the Sportsman Touring, X2, and 6×6. Whether riders tackle tough jobs, embark on hunting expeditions, or explore new trails, the new Sportsman 570…


Interview with 2024 Dakar Rally SSV Champion: Xavier de Soultrait

View 29th February 2024

French SSV pilot Xavier de Soultrait and co-pilot Martin Bonnet became this year’s Dakar Rally SSV Champions; their second-ever race in the SSV category, this time at the helm of Polaris RZR Pro R Factory. In the second year of a five-year partnership between Polaris Off Road Vehicles and the Sébastien Loeb Racing team, the vehicle, team and crew have proven to be a winning formula by claiming the top spot in arguably the world’s…


Polaris receives the Future Farming Award for the Ranger XP Kinetic at LAMMA’s Innovation Awards

View 5th February 2024

Polaris is proud to be named the winner of the Future Farming award at the UK’s LAMMA Innovation Awards 2024 with its all-new, all-electric RANGER XP Kinetic UTV. The key contributing factors to this achievement included the XP Kinetic’s up-to-80-mile (130 kilometres) range, electric powertrain engineered through Polaris’ exclusive 10-year partnership with Zero Motorcycles and impressive 567-kilogram cargo box capacity. Richard Coleby, National Sales Manager at Polaris UK and Ireland said: “Winning this award is…


Polaris RANGER XP Kinetic: Premium and Ultimate models now available in Europe

View 2nd February 2024

FOR EUROPE ONLY Following the announcement of the arrival of the all-new RANGER XP Kinetic last year, Polaris has now announced that the first shipments of the Ultimate trim model have started, with both the Premium and Ultimate models now available at European dealerships. RANGER XP Kinetic is available as a 3-seat model in Premium and Ultimate trim. The Premium trim contains a single 14.9 kWh lithium-ion battery that offers an estimated range of 45…


Polaris RZR Celebrates Victory as Sébastien Loeb Racing Team Triumphs at Dakar Rally 2024

View 19th January 2024

Polaris RZR Pro R Factory wins the Dakar Rally 2024 in the SSV Category with Sebastien Loeb Racing This victory marks seven total wins at Dakar for Polaris RZR Pro R Factory triumphs on its first appearance at Dakar The Polaris RZR Pro R Factory side-by-side and the Sébastien Loeb Racing team have won the 46th edition of the Dakar Rally after a tremendous showcase of determination, skill and endurance, covering 5,000 kilometres throughout 12…


Polaris claims three wins with Sébastien Loeb Racing at Dakar 2024 Midpoint

View 12th January 2024

After six arduous stages of the Dakar Rally so far, the competitors now reach a day of rest in Riyadh, ahead of the remaining half of the world’s toughest rally with six stages to go. With three victories already under their belts so far—claimed in the prologue, SS5 and SS6—the team of #411 Xavier de Soultrait and Martin Bonnet of the Sébastien Loeb Racing team are moving up the standings to occupy a podium position…


Polaris enters Dakar Rally 2024 with eight crews

View 28th December 2023

The 46th edition of the Dakar Rally officially starts in January, and Polaris is set to have its highest number of crews entered in the race with three teams running a total of eight crews who have chosen the Polaris RZR as their T4 vehicle of choice. The fifth edition of the Dakar in Saudi Arabia will be held from 5 to 19 January 2024, marking Polaris’ 13th year of attendance of the race, and…


TH Trucks becomes Dakar Rally 2024 T4 Contender with Polaris RZR

View 20th December 2023

TH-Trucks Rally Team and CAP 4 Racing will be entering a three-crew team at the helm of the Polaris RZR Pro R in the T4 category of the Dakar Rally, which will take place in Saudi Arabia from 5th January 2024. Specialists in competition and assistance trucks with more than 25 years of experience in the field, TH-Trucks Rally Team has partnered with CAP 4 Racing to build three Polaris RZR Pro R side-by-side vehicles…


Countdown to Dakar 2024: Sébastien Loeb Racing Team tests the RZR Pro R Factory in USA

View 22nd November 2023

Ahead of the 48th edition of the Dakar Rally set to take place in Saudi Arabia in January next year, the two SSV pilots from the Sébastien Loeb Racing Team, Xavier de Soultrait and Florent Vayssade, flew stateside to visit the Polaris Factory Racing Team and test the RZR Pro R Factory vehicle in Minnesota last month. The Polaris Factory Racing Team welcomed the Dakar pilots with a view to showcase the RZR Pro R…


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2025 Polaris Off-Road Vehicles