Press Releases

Polaris celebrates four decades since the launch of the first American-engineered ATV Introducing the 2026 Polaris Sportsman XP 1000 S 40th Anniversary Edition – a special release inspired by Polaris’ heritage Polaris launches ‘40 Years Strong’ video campaign, paying tribute to the many ways riders have relied on Polaris ATVs over the years. Polaris Off Road, the world leader in powersports and off-road innovation, is celebrating a historic milestone: 40 years since the introduction of…

FOR EUROPE ONLY All-new 2-up Polaris Sportsman models across the 570 and 1000 platforms, purpose-built for two riders New features, quality improvements, colours & graphics and accessories announced across the Sportsman lineup Rider-inspired performance and styling enhancements across Polaris GENERAL and RANGER CREW models Following the launch of all-new upgrades to the RANGER Nordic Pro platform earlier this year, Polaris Off Road, the world leader in powersports and off-road innovation, today announced its complete 2026…

The National Stadium in Warsaw, Poland, became the stage for one of the most spectacular motorsport events of the year. The Red Bull Drift Masters Grand Finale 2025 drew the attention of millions of fans worldwide, and one of its main highlights was the Clash of Legends – a unique showdown in which motorsport icons competed in identical Polaris RZR Pro R Sport vehicles. Taking place from 12-13 September, the event has already reached an…

Polaris Government and Defence, a division of Polaris Inc. (NYSE: PII), has been awarded a two-year framework contract by the NATO Support and Procurement Agency (NSPA) for the supply of MRZR D light tactical vehicles valued at hundreds of millions USD. Contract options could extend the agreement up to five years, enabling NATO members and partner nations to acquire the MRZR D to enhance mobility and mission readiness across a range of operational environments. This…

Stay ahead of the unexpected with RANGER Nordic Pro Edition UTVs, Polaris’ most premium and comfortable ride experience yet with a complete cab system now fitted as standard for 2026, along with in-cab heater system, factory-installed winch and premium bench seating. Rider-inspired upgrades and stylish colours seen across the 2026 RANGER lineup New graphics and colours available on select Polaris Youth models Polaris Off Road, the world leader in powersports and off-road innovation, has announced…

Polaris is a firm believer that a product comes to life through its applications, partnerships but most importantly, via the people who use it. To showcase the versatility of the Ranger, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and film how customers are using the Polaris Ranger in their day-to-day lives. The initiative, called Ranger Stories, is set to demonstrate the many ways in which the RANGER…

Polaris Off Road continues its Ranger Stories video series in a new light with its Ranger Stories: Driving Change initiative. Polaris is a firm believer that a product comes to life through its applications, partnerships but most importantly, via the people who use it; which is why once again, Polaris has embarked on a journey across Europe, the Middle East and Africa to discover and capture how its customers are driving change alongside the Polaris…

Polaris RZR Pro R Factory wins the SSV Dakar Rally 2025 for the second consecutive year with the Sébastien Loeb Racing – RZR Factory Racing Team This victory marks eight total wins at Dakar for Polaris The Sébastien Loeb Racing – RZR Factory Racing team has brilliantly defended its title in the SSV T4 category during the 47th edition of the Dakar Rally, held from January 3 to 17, 2025, in Saudi Arabia. The goal…

The Dakar Rally has officially reached a day of rest in Ha’il after five intense stages–including the harrowing 48h Chrono Stage that juggles the twin challenges of endurance and performance. For most, simply making it to rest day is a triumph – a hard-earned milestone for those who reach this rally-raid checkpoint with both grit and determination intact. Sporting a new livery for 2025 with a three-team setup, the Sébastien Loeb Racing (SLR) – RZR…

Reigning Dakar SSV winners, Polaris Off Road and the Sébastien Loeb Racing Team, return to the Dakar Rally to defend their title in 2025.  With less than two weeks to go until the 47th edition of the Dakar Rally officially begins in Saudi Arabia this January, Polaris RZR is set to take on the world’s toughest race with two teams in the T4 Side-by-Side Vehicle (SSV) class; the French Sébastien Loeb Racing Team under the…