Situated in the northeast and western area of Northern Ireland renowned for its agricultural ties, Polaris dealership Stewart McElheran Co serves lowland dairy farmers, as well as hill sheep and beef farmers. Owners Bryce and Clare Stewart pride themselves on their honest reputation, matching Polaris products to the individual customer and farm requirements; a reputation which is taking the business from strength to strength.

Branching out from the family’s traditional stationery, books and fancy goods business, Bryce was looking for new outlets and products to expand the family income. 30 years later, Bryce now sees farm utility vehicles as his main volume seller, as farmers appreciate the reliability and safety of the Polaris UTV and ATV utility models.

Technical capability combined with the favourable price advantage of the Polaris range is important to the company’s customer base, with farmers appreciating the £2000 to £3000 price advantage to comparative brands. Designed in the U.S and built in Europe, the quality and reliability of Polaris models prove equally strong in both petrol and diesel model sales. The Ranger UTV cab is both comfortable and easy to access. Its load-carrying capacity and range-leading four-wheel-drive power system enables farmers to access rugged terrain safely whilst towing or under load.

Bryce likes the fact that with the Polaris brand he can satisfy individual farmers requirements, be it price, power, comfort, towing or carrying capacity. Some farmers seek a comfortable, reliable means of inexpensive transport with an easily accessible warm cab to fend off harsh winter weather, whilst others need a powerful workhorse for extended daily use. Like any family business, the products are only as good as the people within it and service engineer Davi Blayney has a great reputation that has customers prepared to travel miles for his engineering services.

Business manager Clare Stewart said: “Our reputation is very good and with Polaris, we are doing very well. We certainly do not remain stationary for long!”

For further media information on Polaris ORV products, please contact the Polaris Britain Media Office on +44 (0)1525 270100 or email us at

About Polaris

As the global leader in Powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2019 sales of $6.8 billion, Polaris’ high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; Indian Motorcycle® mid-size and heavyweight motorcycles; Slingshot® moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments, and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris’ presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe.