Polaris has appointed Sharrocks Ltd as an authorised dealer for the North West and Midlands.

Supplying agricultural groundcare and construction machinery, Sharrocks now stocks the full Polaris utility line-up, including the Polaris RANGER, Polaris Sportsman and Polaris Youth, as well as genuine Polaris parts and accessories. They also operate a full demo and hire fleet of which the Polaris line-up is now a part of.

Originally opening almost 60 years ago, Sharrocks now run as a full-service dealer, including sales, parts and services, and specialise in supplying professional users such as universities, authorities and contractors. Looking to expand their offering, Polaris seemed like the perfect fit.

James Sharrock, Managing Director said: “Polaris appeared to be a natural progression for us when looking to expand the range of ATVs and UTVs that we offer, especially with their level of dealer support throughout these difficult times, as well as their development of electric vehicles which we know to be a highly lucrative market.” 

Traditionally offering utility vehicles & golf buggies, Sharrocks will also introduce recreational vehicles to their line-up, including the Polaris RZR. The Company will also campaign a race prepared RZR Turbo S in the 2022 British SXS Racing Championship sponsored by Polaris Britain.

Visit the Sharrocks Ltd website at www.sharrock.co.uk.

For more information on the Polaris Off-Road Vehicles line-up, please visit www.polarisbritain.com



About Polaris

As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2019 sales of $6.8 billion, Polaris’ high-quality product line-up includes the Polaris RANGER, RZR and GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments and accessories, along with a growing aftermarket portfolio, including TransAmerica Auto Parts. Polaris’ presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe.