Polaris UK is pleased to announce the appointment of Neil Pirie as the new District Sales Manager for the north of England and Scotland, where he will be overseeing 30 Polaris Off Road dealerships spanning from Liverpool to Shetland.

As District Sales Manager, Neil Pirie will play a pivotal role in supporting Polaris dealerships across the region. From optimising stocking levels and maintaining brand standards to managing enquiries and driving sales volume, he will ensure the success and growth of the dealer network thanks to his extensive industry knowledge.

With an impressive career, from serving in the RAF Regiment to excelling in sales management roles with prestigious manufacturers like Subaru, Volkswagen, and BMW, Neil brings a wealth of experience and expertise to his new role.

Reflecting on his transition to Polaris UK, Neil Pirie expressed his enthusiasm: “Having always been an outdoors guy, from my time in the military to now, I love vehicles and driving. With my motor industry background, I feel I am in an ideal position to enhance the off-road team and the dealer network.”

Neil Pirie officially joined Polaris UK on 8th April 2024 and he is looking forward to this exciting new chapter.


Congratulations to Neil in his new role.


For further information, please contact us or call the Polaris UK Press Office on +44 (0) 1525 270 100.




As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris’ high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle® mid-size and heavyweight motorcycles; Slingshot® moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts, garments, and accessories. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe.