Bruce Hopkins Ltd is the latest dealer to join the Polaris UK network, covering Oxfordshire, Warwickshire, Buckinghamshire areas.

Starting back in 1974, Bruce Hopkins Ltd focused on service and repairs of agricultural machinery for local farmers and has been successfully growing their customer network ever since.

“The main reason we approached Polaris is because we know that they offer quality products and provide a wide range of options to suit all customers.” William Hopkins, Company Director said, “We knew it was something that was missing from our range and thanks to Polaris we are now able to offer a full range of products in the ATV and UTV market. We are also getting asked more and more about what electric products we can offer so with the launch of the Ranger XP Kinetic it will be a great draw for a lot of our customers.”

The new Polaris dealer will be offering the full utility line-up – including Sportsman ATVs and RANGER UTV models – as well as Youth vehicles like the Outlaw 70 EFI ATV and the Ranger 150. Bruce Hopkins also offers full servicing and a range of genuine Polaris parts and accessories. They currently have the Ranger Diesel and Sportsman 570 as part of their demo fleet to introduce new customers to the Polaris brand so they can see what makes them so versatile. 


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As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris’ high-quality product line-up includes the Polaris RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles; Sportsman® all-terrain off-road vehicles; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle® mid-size and heavyweight motorcycles; Slingshot® moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts, garments, and accessories. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe.