Polaris Off Road Vehicles has confirmed its attendance at The Game Fair 2021 alongside the prestigious gunmaker and top UK shooting ground, E.J. Churchill, on Gunmaker’s Row.

Entering its seventh decade, The Game Fair is a premium festival celebrating the great British countryside and is set to return to Ragley Hall, Warwickshire from 23-25 July this year. Bringing together over 800 leading brands linked to countryside living, this year Polaris will showcase its newest line-up of off-road vehicles with specially selected UTV and ATV models suitable for utility use and outdoor pursuits.

“Partnering with E.J. Churchill for The Game Fair is a superb fit – we’ve got a longstanding history together as they have exclusively run Polaris vehicles across their shooting grounds for over ten years now,” said Polaris UK National Sales Manager, Richard Coleby. “We’re very excited to be working in collaboration with the experienced team at E.J. Churchill at The Game Fair this year: Gunmaker’s Row is at the heart of the event and we can’t wait to engage with customers from all around the country and showcase just how versatile our vehicles really are, with applications in everything from field sports like hunting, shooting, and fishing, to land management, equine, dogs and garden maintenance.”

Polaris will be displaying the new 2021/2022 line-up at The Game Fair, including the all-new Hunter Editions specially designed for hunting and outdoor pursuits and complete with a special edition camouflage design – available for the 2021 Sportsman 570 EPS, Ranger XP 1000 EPS Deluxe, Ranger 570 and Ranger EV models – alongside the bestselling and class-leading Ranger Diesel UTV. 

Not only that, but Polaris will also have the range of its next-generation ATV model for 2021 – the Sportsman 570 – on display, featuring a bold, modern design with new features and product improvements, all while featuring the same legendary ride and handling, unrivalled versatility and reliable performance that the Polaris Sportsman is renowned for. Available to view on the Polaris stand will be the base Sage Green option, premium SP model as well as two special editions; the Agri Pro Edition with Geofencing technology and the Hunter Edition.

Polaris enhances its utility line-up with a wide range of new parts and accessories available to customise the vehicle for the job at hand. Choose from the Lock & Ride Pro-Fit cab system for ultimate weather protection, cargo boxes and clever storage options, as well as speciality products like gun and chainsaw mounts.

E.J. Churchill Managing Director, Rob Fenwick commented, “Having Polaris as a neighbouring partner with E.J. Churchill at The Game Fair is an exciting concept as it adds a new flavour to what we’re all about – delivering an all-round premium experience for our clients with the best possible tools available, and that extends to the utility vehicles that we operate across the shooting grounds and estates that we run.”

With both stands combined with an exclusive hospitality area, Polaris and E.J. Churchill will be hosting VIPs on the stand with a selection of typically British food and drink.

Press are welcome to join Polaris at The Game Fair on stand J657

For a VIP experience, journalists can RSVP for an exclusive hospitality lunch from 23rd to 25th July, for the opportunity to learn and talk about the full vehicle line-up, as well as an early opportunity to book test units for 2022: RSVP here.

For more information on The Game Fair 2021, please visit https://thegamefair.org/


As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2018 sales of $6.1 billion, Polaris’ high-quality product line-up includes the Polaris RANGER, RZR and GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris’ presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe.

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