Polaris celebrates a decade of British SXS Championship sponsorship

Polaris Britain announces it will be the title sponsor of the British SXS Championship for 2021, its tenth consecutive year of supporting the race series.

Also ten years since series inception, the championship has been an integral part of the growth of side-by-side racing in the UK, becoming the premier championship for all makes and models of SXS across the country.

“We are proud to be supporting the British SXS Championship for another year,” said Richard Coleby, National Sales Manager of Polaris Britain. “It’s a relationship we value highly as we believe it’s instrumental in boosting the sport and leisure side of the off-road business. The series supports our long-term goal of creating more opportunity and awareness for sport and leisure riders in the UK, and is closely supported by our new Club Polaris platform that aims to bring together the community of recreational riders.”

Currently, the British SXS Championship has around 40-50 competitors across all categories, including expert, rookie and youth classes. Originally starting with just one day of racing at every round, the championship is now a full weekend event with eight rounds across the UK.

The 2021 British SXS Championship will take place over eight rounds, kickstarting in April.

  1. April 3-4
  2. April 24-25
  3. May 29-30
  4. June 12-13
  5. June 26-27
  6. July 24-25
  7. September 11-12
  8. September 25-26

For more information, visit the British SXS Championship website here.

About Polaris

As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2018 sales of $6.1 billion, Polaris’ high-quality product line-up includes the Polaris RANGER, RZR and GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris’ presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe.

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