Polaris Britain is pleased to announce that Richard Coleby has been promoted to the role of National Sales Manager, having been responsible for regional sales at Polaris Britain for nearly seven years.

Joining Polaris in 2014 as District Sales Manager, Richard Coleby exceeded sales targets while making significant progress in channel development too. Both his solid experience and in-depth knowledge of the off-road business will continue to play a crucial role in the future growth of the off-road market in the UK, driving retail and market share gains and leading the team towards achieving the highest levels of customer excellence.

“I am both delighted and proud to take on this role at Polaris. As many from the dealer network will know, I live and breathe the product, riding and also competing in my spare time. This I hope gives me some real-world perspective to be able to work more effectively with our dealer network across the country. It’s an exciting time with lots of potential in our network and great new products coming through. I look forward to working with old and new partners alike going forwards.”

In his new role, Coleby will lead the UK Off-Road sales team and its network of Polaris Off-Road dealers in a continued effort to be a customer-centric and highly efficient company.

Congratulations to Richard in his new role.

Richard Coleby:

Email Richard.Coleby@polaris.com

Mobile +44 (0)7824 464419